This document discusses Facebook marketing strategies. It provides Facebook usage statistics and outlines how businesses can use Facebook for marketing, including through ads, the like button, landing pages, engagement apps and content, and analytics. It then presents a case study where the company helped an online bookshop called Chytayka build its Facebook community over a period, providing strategy consulting, ads support, and analytics reporting. As a result, Chytayka gained around 1,500 fans and saw constant growth and daily engagement on its page.

1. Facebook marketing

2. Agenda
• Introduction
• Marketing in Facebook
• Our case study
• Social marketing techniques
• Proposal

3. Introduction

4. Facebook facts
• 750 mln. users
worldwide
• More than half of users
return daily
• 200 mln. mobile users
monthly
• 4 hrs. 57 min. average
time spent per user monthly
• 29 average visits per
user monthly
Source: Comsore and Facebook internal data, July 2011

5. Facebook is the most popular social network
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Facebook usage in US is huge
1,5 mln. users in Ukraine
Source: Socialbakers, August 2011

6. Marketing in Facebook

7. Facebook: for users
Apps&Games
Communications
News&Media
Facebook gives its users all they need to stay here as long as possible

8. Facebook: for business
HR
Marketing
Sales
Facebook
Service R&D
Facebook is the optimal platform for business to deliver its functions

9. Facebook: marketing
Services
Facebook
ads
Games
Apps Sponsored
stories
Advertising
Polls
Landing
page
Quizzes
Engagement Marketing Business
& pages
Content
Questions
Posts&
discussion
Like button
Analytics
Facebook platform has wide array of marketing tools

10. Facebook: social reach
Facebook population
Social reach
Friends of Brand’s fans
Fans of
Brand page
Due to Facebook social graph architecture brand can easily and cost-
effectively reach target audience

11. Facebook: like button
Like button creates visual desire, helps users to share information and
increases the audience reach

12. Facebook: content & engagement strategy
Landing
Apps
page Posts & Discussions
Goals
Idea
Engagement & Contest & Polls
Content
strategy
Facebook
strategy
Analytics &
Optimization
Business Account
goals Tools support
Metrics
Content and engagement activity are the base for business to increase
its fan-base and build long-lasting relationships with its customers

13. Facebook: landing page
Facebook landing page is a goal-oriented welcome tool inspiring people
to “Like” the page or impacting the user’s path on the page

14. Facebook: engagement apps
Apps can be customer engagement tool spreading fun and media
content...

15. Facebook: service apps
or can deliver business services to target consumers

16. Facebook: ads
Facebook ads allow targeting different audience segments

17. Facebook: analytics
Facebook Insights collects a lot of data helping marketers to optimize
communications with their customers

18. Case study

19. Our case study: objectives
Client: the internet book-shop “Chytayka”
Objectives: build Chytayka community in Facebook
Period: 1.03.2011 - 31.03.2011 and 15.07.2011 - date

20. Our case study: what we did
• Business goal-
oriented landing page
developed
• Engagement and
content strategy consulting
• Advertising account
support
• Analytics reporting

21. Our case study: results
• By now there are
about 1 500 fans
• Constant growth of fan
base
• Active discussions,
posting, comments every
day

22. Thank you!
More about us:
www.jayadigital.com
www.facebook.com/jayadigital
http://www.slideshare.net/jayadigital/jayadigital-2010