Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.

1. Top 10 Social
Commerce Platforms-
[Updated 2022]
Online shopping has always been a significant force that has leveled up
its existence, especially after the major impact of COVID-19. This has
confirmed the popularity of social commerce platforms to sell different
products and services online.
Customers are no anymore restricted to discovering and buying the
products from the brand’s website. These social media platforms have
emerged as a potential bridge connecting customers and retailers.

2. So, which are the most powerful and top social media platforms for
selling products? We generally think of Facebook, Instagram, YouTube,
etc., but there are many others. Let us get into the details of
understanding what social commerce is and how it can be used for online
buying and selling.
What is Social Commerce?
There is no specific definition to understand what is social commerce but
in simple words, it can be related to a process of using different social
media platforms for promoting and selling products. The social
commerce platforms have come a long back from just being photos and
video sharing platforms to actually being reliable buying platforms.
According to market experts, social commerce is likely to win between
social commerce vs eCommerce with an expected growth reaching $2.9
trillion by the year 2026. As a result, most of the leading brands are
planning to make a higher investment in the top social media platforms.
Reasons For Popularity Of Social Commerce
Platforms:
Social commerce platforms have not become an instant hit but they
gradually increased in their popularity. Below are some of the reasons

3. supporting the understanding of what social commerce is and its rising
popularity:
1. Growing Audience Base:
With more and more people joining social platforms every day and being
socially active most of the time, the blend between social media and
eCommerce platform cannot be ignored. It can be understood that the
potential buyers are already available on the platforms; the brands just
need to reach them.
2. Ease of Payment:
Thanks to e-wallets, UPI, and bank transfers or platform-based secure
payment gateway; social commerce platforms are highly secure to make
payments.
3. Appealing Videos and Images:
Many top social commerce platforms use appealing videos and images to
attract and interact with users to win their trust before making any
purchase.
4. Growth of Small-Scale Entrepreneurs:

4. There are many examples of successful social commerce campaigns
helping small-scale entrepreneurs to function without any hassles in
selling their products and services.
These media platforms open different ways to reach, connect and
communicate with potential buyers without any hassles.
10 Best Social Commerce Platforms:
These are the 10 top social commerce platforms that you can rely on:
1. Instagram:

5. Thanks to its appealing visual nature, Instagram has always got a
dominating advantage over the other platforms. You can conveniently
display attractive images and videos of your products and services on the
platform to catch the attention of the users.
In simple words, you can use the platform to avail the benefit of visual
storytelling to turn potential buyers into loyal customers. With more
than 1 billion active users, the platform bridges the gap between buyers
and brands.

6. Instagram’s in-app feature, Shoppable Instagram, allows users to buy
products from the feed without leaving the app. With a user-friendly
interface and simple checkout process, the app is an extremely popular
choice amongst buyers.
2. Facebook:
Facebook needs no introduction when talking about the top platforms.
The platform started to connect college students and has now evolved as
one of the leading social commerce platforms. Even well-established
businesses promote their products and services on the platform using
high-quality images, videos, and visual graphics.
The merchants can use customized Facebook shops for attracting buyers.
The shops offer dedicated browsing and buying experiences to the

7. buyers along with a dedicated communication medium. The platform
allows especially small businesses to connect with their target audience
without any hassles.
3. Pinterest:
If we are talking about what social commerce is, we cannot ignore
talking about Pinterest. With more than 250 million active users in a
month, the platform is one of the most popular social commerce
platforms. It allows the buyers to browse and purchase the products
without actually leaving the platform.
The platform attracts relevant buyers and boosts online sales with its
attractive visual content. It is a reliable platform to reach new potential
buyers with appealing and eye-catchy images. The in-built features of

8. the platform enhance the ease for the customers to search for their
preferred products.
4. Snapchat:
Snapchat this platform encouraged the use of augmented reality that
helps users to try digital makeup, sunglasses, and other accessories.
Moreover, the platform also helps users to try different clothing types to
gain maximum visibility.
With a global user base of 170 million users, the platform uses attractive
and appealing images to keep users engaged. However, the platform still
needs a lot of advancements as the buyers purchase from outside the
platform.

9. 5. Beidian:
Whether you want to buy clothes or an electronic item, Beidian is your
one-stop destination connecting buyers and sellers. All the transactions
are hosted by the platform, thus, there are minimal chances of fraud. As
a result, both buyers and sellers can feel secure initiating any transaction
without any hassles.
The platform offers an in-built search option to enhance users’
convenience to search and buy the desired product. You can further filter
the results based on location, price, and other parameters. By simply
browsing through the feed, you can explore the popular stuff in your area
with many amazing deals.

10. 6. Pinduoduo:
If you are tired of buying products and services using the same
traditional boring way, you will surely be impressed with the fun and
interactive buying process of this social commerce platform.
Pinduoduo offers a wide range of products like cosmetics, clothes,
electronics, etc. with features like product listing and reviews. Moreover,
the buyers can share their feedback and references with other potential
buyers.
One of the main reasons for the platform’s popularity is that it allows
buyers to share their buys with their friends and known users. According
to the experts, the platform is likely to welcome higher success rates in
the coming years.

11. 7. Verint:
Verint– This social platform is one of the reliable examples of successful
social commerce campaigns based on customer collaborations. The
platform’s features are inter-operational and easily customized to
attract the right deal.
The platform also encourages real-life interactions and experiences to
ensure high conversion rates. Also, the interactions and Q&A discussions
build trust amongst the buyers on the platform.
It also extends the possibility to customize the visual appeal of the
interactions. To ensure maximum convenience to the buyer, it uses a
modern and responsive interface.

12. 8. Creator. Co:
Creator.co allows small and medium businesses the right support for
creating, managing, and monitoring the marketing activities of their
favorite influencer. The platforms work as a catalyst to connect buyers
with millions of influencers offering high-end security and
communication.
It ensures the best features, facilities, and search results to the users
using advanced data insights and reporting. It also extends continuous
campaign assistance to ensure that buyers get all the convenience they
need for buying.

13. The platform is expected to soon sell various products and services
across multiple social platforms with the help of powerful influencers,
celebrities, and creators.
9. Amazon Live:
What can be better than connecting with potential customers via a live
video? Amazon Live is one of the most trending social commerce
platforms which ensures connecting the buyers and retailers through
live video.

14. The retailers can easily share all the relevant information, details, and
exclusive discounts for the products via this platform. Moreover, it
ensures open communication so that the customers can ask questions to
the retailers. Overall, the platform delivers an engaging customer
experience without compromising security.
10. Taggbox Commerce:
Last but not least, our list of the best social commerce platforms cannot
be completed without mentioning Taggbox Commerce. This platform
offers a complete shopping experience to the customers with maximum
safety, security, engagement, traffic, and trust.
The retailers just publish the tagged products to inspire the customers to
buy them. This results in higher conversion rates, higher sales, and
improved brand value for businesses.

15. Final Thoughts:
Social commerce platforms provide an entrusted and reliable way for
businesses for reaching their relevant audience base. These platforms
use the power of social media to sell products and increase conversion
rates and revenue.
Believe it or not, these top social commerce platforms are here to stay.
Thus, it is important to choose the right social commerce platform that
your customers use.
If you want more information about the potential use and benefits of the
best social commerce platforms, connect with us in the comment
section.
Source Link -
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