Social media - what is the driving force behind the human activity? How can we create compelling stories that make people want to share. Why do people share so much in the frist place?
Presentasi dari Annisa Desiani, Crew dari Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara Agate Studio crew sharing berbagai topik. Mulai dari Art, Programming, Game Production dan General Business/Management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
Game-Based Marketing - Room 214 - James Clark AMA PresentationRoom 214
1. The document discusses game mechanics and gamification, including defining game mechanics as elements that allow for fun and engagement, such as goals, points, badges, and leaderboards.
2. Key game mechanics that drive participation are described as points, collecting, feedback, and customization.
3. Gamification can be used to drive various types of participation and achieve business objectives by integrating game elements and making tasks more engaging and rewarding.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Australasian EXPO 2010 - Social Media Primer (Evan)Evan Foster
The document discusses the importance of social media for businesses and provides tips for using different social media platforms. It notes that social media allows businesses to earn attention through helpful engagement with customers and connections as opposed to traditional paid advertising. The document recommends involving staff and focusing social media efforts on being helpful while linking to the business website and showcasing satisfied customers.
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
This document discusses the importance of understanding digital trends and new technologies. It provides statistics on topics like social media usage and time spent on mobile phones. It then lists several emerging digital trends people should be aware of, including gaming, search, mobile, social networking and location-based marketing. It encourages exploring these new technologies through research on various technology news and blog sites.
Tablet Advertising: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
The document discusses the growth of mobile devices like tablets and how they are changing media consumption and advertising. It notes that the iPad has sold over 3 million units in its first year, generating over $2 billion in revenue. The document then outlines Apple's iAd mobile advertising platform, describing how ads can be interactive, location-aware, and allow direct purchases. It suggests some ideas for augmented reality ads and challenges the reader to design their own iAd concept.
This document outlines various target audiences and their key characteristics for marketing purposes. It identifies men as wanting humor, features and benefits in a non-intrusive way. Women are described as interested in household practicality and luxury for emotional fulfillment. Younger audiences like youth and tweens are spontaneous and peer-focused while teens crave freedom but are concerned with peers. Older groups like seniors have physical limitations and discretionary income.
Presentasi dari Annisa Desiani, Crew dari Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara Agate Studio crew sharing berbagai topik. Mulai dari Art, Programming, Game Production dan General Business/Management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
Game-Based Marketing - Room 214 - James Clark AMA PresentationRoom 214
1. The document discusses game mechanics and gamification, including defining game mechanics as elements that allow for fun and engagement, such as goals, points, badges, and leaderboards.
2. Key game mechanics that drive participation are described as points, collecting, feedback, and customization.
3. Gamification can be used to drive various types of participation and achieve business objectives by integrating game elements and making tasks more engaging and rewarding.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Australasian EXPO 2010 - Social Media Primer (Evan)Evan Foster
The document discusses the importance of social media for businesses and provides tips for using different social media platforms. It notes that social media allows businesses to earn attention through helpful engagement with customers and connections as opposed to traditional paid advertising. The document recommends involving staff and focusing social media efforts on being helpful while linking to the business website and showcasing satisfied customers.
To serve your company well, your marketing must be USEFUL to your target audience. It must be inbound, drawing people to your site and genuinely serving them. Most companies have useful products and even useful companies, but far too few create useful, inbound, marketing.
This document discusses the importance of understanding digital trends and new technologies. It provides statistics on topics like social media usage and time spent on mobile phones. It then lists several emerging digital trends people should be aware of, including gaming, search, mobile, social networking and location-based marketing. It encourages exploring these new technologies through research on various technology news and blog sites.
Tablet Advertising: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
The document discusses the growth of mobile devices like tablets and how they are changing media consumption and advertising. It notes that the iPad has sold over 3 million units in its first year, generating over $2 billion in revenue. The document then outlines Apple's iAd mobile advertising platform, describing how ads can be interactive, location-aware, and allow direct purchases. It suggests some ideas for augmented reality ads and challenges the reader to design their own iAd concept.
This document outlines various target audiences and their key characteristics for marketing purposes. It identifies men as wanting humor, features and benefits in a non-intrusive way. Women are described as interested in household practicality and luxury for emotional fulfillment. Younger audiences like youth and tweens are spontaneous and peer-focused while teens crave freedom but are concerned with peers. Older groups like seniors have physical limitations and discretionary income.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Wave Trip is a musical arcade game for iPad and iPhone by Lucky Frame. This presentation was part of the planning process, as such was being updated continuously. This is the most recent version.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
The document discusses the return on investment (ROI) of social media. It notes that social media is about conversation, not ROI, and conversations are about creating value rather than direct sales or leads. It provides examples of how one company, Lumension, has used social media including through blogging, YouTube, and online communities to increase awareness, thought leadership, customer insight, and press without focus on direct ROI metrics. It emphasizes that social media is a commitment to ongoing conversation rather than something that directly "scales", and provides lessons on deciding to have a conversation, understanding audiences, prioritizing content, thinking like a publisher, and integrating social media with a company website.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
This document discusses how businesses can use social media marketing effectively. It provides tips on selecting the right social media tactics for different business goals like increasing sales or generating leads. These include blogging, social sharing, videos, and more. It also emphasizes the importance of listening to customers, experimenting with different tactics, and applying analytics to measure social media performance and engagement. The overall message is that an integrated social media strategy across multiple platforms is key to success.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document discusses promotional strategies for the Nintendo Switch and a hypothetical smartwatch called the Citri Watch. For the Nintendo Switch, the advertisement shows the console being used in various settings to demonstrate its versatility. It also features popular games and characters. The Switch was advertised on websites like Amazon and Walmart as well as kids channels like Cartoon Network. For the Citri Watch, the advertisement features an image of a woman wearing the watch near water. It promotes the watch's functions and offers a discount code. This product would be advertised on Instagram due to its large user base and effectiveness for influencing purchases.
This document provides tips for marketing video games through video marketing. It discusses 7 tips for digital video game marketing, including promoting fans, matching a game's social media voice to its personality, and using paid advertising to promote social media campaigns. It also provides 6 additional tips for general video marketing, such as using branding, including URLs in videos, making impactful titles, providing excellent content, and embedding videos on websites to drive more views.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
This document discusses strategies for creating socialized content that is likely to spread widely. It describes approaches such as investing heavily in high quality content, strategically seeding it across multiple channels to reach audiences, incentivizing sharing through engagement rewards, creating a sense of scarcity or early access, targeting niche topics that naturally spread, featuring ordinary people to promote themselves, and leveraging celebrity content. The overall goal is to make content so beautiful and compelling that people want to share it widely.
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode
of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder.
View the webinar recording of this presentation at:
http://tinyurl.com/5bdma9
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
The document discusses the shift from traditional top-down marketing approaches to newer bottom-up approaches that focus on consumer experiences and are driven by word-of-mouth. It provides examples of brands that have successfully engaged consumers through social media by making their communications relevant, participative, multi-channel, creative, interactive and viral. The document advocates that brands monitor social conversations, integrate these networks to help consumers connect, and provide tools for consumers to spread the brand's message.
Memes spread ideas and commentary rapidly online by imitation and variation, going viral through social sharing. Their humorous or thought-provoking nature helps capture audiences' attention. Creating engaging user-generated content and allowing people to share ownership can help videos spread widely on the internet in a short period of time.
1) A meme is an inside joke that spreads online, often involving images with caption text added. Popular early internet memes included Dancing Baby and cat memes.
2) Memes are now commonly used in advertising to seem more relatable and hip. Brands like Dos Equis and XX beer have successfully used memes.
3) Anyone can create memes by coming up with a simple, funny concept. Sites like Reddit help spread memes by allowing people to share and vote on content. The best memes tend to be effortlessly amusing rather than trying too hard to go viral.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
Wave Trip is a musical arcade game for iPad and iPhone by Lucky Frame. This presentation was part of the planning process, as such was being updated continuously. This is the most recent version.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
The document discusses the return on investment (ROI) of social media. It notes that social media is about conversation, not ROI, and conversations are about creating value rather than direct sales or leads. It provides examples of how one company, Lumension, has used social media including through blogging, YouTube, and online communities to increase awareness, thought leadership, customer insight, and press without focus on direct ROI metrics. It emphasizes that social media is a commitment to ongoing conversation rather than something that directly "scales", and provides lessons on deciding to have a conversation, understanding audiences, prioritizing content, thinking like a publisher, and integrating social media with a company website.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
This document discusses how businesses can use social media marketing effectively. It provides tips on selecting the right social media tactics for different business goals like increasing sales or generating leads. These include blogging, social sharing, videos, and more. It also emphasizes the importance of listening to customers, experimenting with different tactics, and applying analytics to measure social media performance and engagement. The overall message is that an integrated social media strategy across multiple platforms is key to success.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
The document discusses promotional strategies for the Nintendo Switch and a hypothetical smartwatch called the Citri Watch. For the Nintendo Switch, the advertisement shows the console being used in various settings to demonstrate its versatility. It also features popular games and characters. The Switch was advertised on websites like Amazon and Walmart as well as kids channels like Cartoon Network. For the Citri Watch, the advertisement features an image of a woman wearing the watch near water. It promotes the watch's functions and offers a discount code. This product would be advertised on Instagram due to its large user base and effectiveness for influencing purchases.
This document provides tips for marketing video games through video marketing. It discusses 7 tips for digital video game marketing, including promoting fans, matching a game's social media voice to its personality, and using paid advertising to promote social media campaigns. It also provides 6 additional tips for general video marketing, such as using branding, including URLs in videos, making impactful titles, providing excellent content, and embedding videos on websites to drive more views.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
This document discusses strategies for creating socialized content that is likely to spread widely. It describes approaches such as investing heavily in high quality content, strategically seeding it across multiple channels to reach audiences, incentivizing sharing through engagement rewards, creating a sense of scarcity or early access, targeting niche topics that naturally spread, featuring ordinary people to promote themselves, and leveraging celebrity content. The overall goal is to make content so beautiful and compelling that people want to share it widely.
Making Web 2.0 Real Part 1: Social MediaMolecular Inc
In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode
of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder.
View the webinar recording of this presentation at:
http://tinyurl.com/5bdma9
The document discusses fundamentals of creative development for advertising ideas. It provides examples of participatory ads that involve consumers, such as allowing users to play a role in developing ad spots. The value is in making the idea part of daily life, providing utility, or getting consumers to take action. Good ideas are participatory, interactive, user-generated, shareable, useful and enduring. They come from understanding media, technology, behavior and having a relevant creative idea, such as enabling customers to extend happy hour or crowdsourcing clean restrooms. The shortcoming of some efforts is lack of scale or reach. Success requires a combination of advertising, social media, experiential marketing, mobile and shareable ideas on platforms.
The document discusses the shift from traditional top-down marketing approaches to newer bottom-up approaches that focus on consumer experiences and are driven by word-of-mouth. It provides examples of brands that have successfully engaged consumers through social media by making their communications relevant, participative, multi-channel, creative, interactive and viral. The document advocates that brands monitor social conversations, integrate these networks to help consumers connect, and provide tools for consumers to spread the brand's message.
Memes spread ideas and commentary rapidly online by imitation and variation, going viral through social sharing. Their humorous or thought-provoking nature helps capture audiences' attention. Creating engaging user-generated content and allowing people to share ownership can help videos spread widely on the internet in a short period of time.
1) A meme is an inside joke that spreads online, often involving images with caption text added. Popular early internet memes included Dancing Baby and cat memes.
2) Memes are now commonly used in advertising to seem more relatable and hip. Brands like Dos Equis and XX beer have successfully used memes.
3) Anyone can create memes by coming up with a simple, funny concept. Sites like Reddit help spread memes by allowing people to share and vote on content. The best memes tend to be effortlessly amusing rather than trying too hard to go viral.
Gamers are addicted to gaming due to a sense of achievement, positive experiences, and real-world connections. In-game advertising enhances escapism without being intrusive or asking players to leave the game. Gameification uses game mechanics to encourage desired behaviors like completing surveys. Social gaming is popular, especially among women, and games like FarmVille are responsible for its growth. Alternate reality games make experiences immersive by recognizing leaders and giving opportunities for co-creation.
The document discusses strategies for increasing social media engagement through Twitter by focusing on involvement in conversations, entertaining audiences, and solving problems for an audience through micro-targeting contextual content. The goal is to build trust and validate users by addressing needs for attention, belonging, and being heard while removing ego and insecurity.
Mobile Marketing: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
This document summarizes the history of mobile technology and marketing. It discusses the evolution from 1G to 4G cellular networks and their accompanying data capabilities. It then outlines the many uses of mobile devices today including web browsing, email, cameras, games, and making phone calls. Statistics are presented on growing mobile usage and the personal nature of mobile phones. Various mobile marketing tactics are described like SMS/MMS, location-based services, QR codes, augmented reality, and mobile apps. Brand examples adopting these strategies are also mentioned.
Memes: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
Marketers often lose their ability to be interesting because they focus too much on crafting targeted messages. Memes are ideas or behaviors that spread between people through non-genetic means like imitation. On the internet, memes take the form of inside jokes, images, or videos that spread rapidly online through sharing on sites like email, blogs, and social media. Effective viral marketing campaigns generate interest through limited releases of information and details from a story to fuel discussion and speculation among a small initial fan base, allowing the idea to spread organically.
Banners: The Creative Circus Digital Trends Class: Heddy LunenfeldHeddy Lunenfeld
The document discusses key concepts and metrics related to rich media advertising, including click-through rate (CTR), cost per thousand (CPM), cost per click (CPC), and page views or impressions. It provides examples of early rich media ads from companies like McDonalds and discusses best practices such as making ads interactive, contextual, entertaining and useful in order to increase customer engagement over simply converting a TV or print ad to an online banner. Typical click-through rates are under 1% and higher rates are rare.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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27. “The opportunity for marketers is that
instead of having to pay for their message
to run somewhere, they can ‘earn’ media
for free, via consumers spreading
YouTube clips, Groupons, and tweets.”
Sacks, Danielle. “The Future of Advertising.” FastCompany. 17 November 2010. <http://www.fastcompany.com/
magazine/151/mayhem-on-madison-avenue.html?page=0%2C1>
28.
29. Why they were advertising: To launch the new EA
game, All Points Bulletin (APB)
Target: a crowded marketplace, cynical gaming
audience
Budget: Limited
Single most persuasive idea: the powerful
customization engine that is unique to APB.
30. Results: Almost 46,000 people voted on
the customization aspects of the human
avatar. Then continued to watch when he
was virtually recreated an released into
the game.
When the campaign ended 5 million
people were aware of it and it had
clocked up 186,000 YouTube views.
31.
32.
33.
34.
35.
36. Strategy Board
involvement
Ego Remarkable
Insecurity 1st to post magic/story
entertaining
Trust hipness
Attention belonging viral
Validation results
To Be approval
Heard
37.
38. How can you bring a social
networking component to
this Ikea TV spot?