Why your business needs a mobile strategy

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Mobile is growing and companies should see if this is the right fit for their strategy. Let's find out.

Be sure to check out the other presentations we gave at our LBi Client Afternoon.

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  • I use CardFila.com to collect all his business cards on Iphone. You can do this on Android, computer, laptop. So easy to collect, find and use any contact at any time.
    You can access the contacts everywhere without Internet connection by using CardFila for Mobile (iPhone or Android phones).
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Why your business needs a mobile strategy

  1. 1. Why your business needs a mobile strategy
  2. 2. 21 September 2010 LBi 3
  3. 3. 21 September 2010 LBi 4
  4. 4. Which brands / flavours ? 21 September 2010 LBi 5
  5. 5. Blackberry iPhone/… Android
  6. 6. Smartphones users : Calling is only one of the multiple activities (only 3% do only calls) Downloads “application” Activate wifi (50%) Use the mobile internet (14% weekly access, 7% daily access)
  7. 7. 21 September 2010 LBi 8
  8. 8. Mobile « app » market data
  9. 9. Music iPod iPhone – iPod touch Books iTunes Store On July 11, 2008 the store opened. 10 millions app downloaded the first week end. 6 months later : 500 millions app downloaded. Applications 9 months after opening : 1 billion apps downloaded… iPad The Apple eco-system 21 September 2010 LBi 10
  10. 10. 14% of mobile subscribers have downloaded an app in the last 30 days itunes app store iPhone – iPod touch Average number of apps: Smartphone: 22 - BlackBerry: 10 - iPhone: 37 Androïd Market - Android: 22 - Palm: 14 - Windows Mobile: 13 And Nokia, Palm, Windows, …. The app stores dynamic 21 September 2010 LBi 11
  11. 11. 2. (Some) Mobile apps for today’s user
  12. 12. Starwood Preferred Guests (Customer support)
  13. 13. SiXT
  14. 14. Mercedes mbrace
  15. 15. Viper Smart Start
  16. 16. Take me to my car !
  17. 17. AAA Roadside
  18. 18. AXAdent
  19. 19. 3. (Some) MOBILE APPLICATIONS for the energy savers
  20. 20. Oxxio (NL)
  21. 21. Solar Checker
  22. 22. British Gas
  23. 23. 4. Mobile apps for Telecom users
  24. 24. My 02 (Telefonica UK) - Vodafone
  25. 25. An iPhone application with: • Live TV • Timeshifting • Twitter overlay
  26. 26. • Electronic Program Guide (EPG)
  27. 27. • Buy functionality • ‘Share” functionality
  28. 28. 2. (Some) Mobile apps for Retail …
  29. 29. Ikea 21 September 2010 LBi 36
  30. 30. Scannez, comparez les prix et économisez ! Cette application vous permet, à l'aide de l'appareil photo de votre iPhone, de scanner les codes barres présents sur les emballages de produits de grande consommation. Vous pourrez comparer en un clin d'oeil les prix pratiqués par les marchands du web. 21 September 2010 LBi 37
  31. 31. Voucher Cloud (UK)
  32. 32. Voucher Cloud (UK)
  33. 33. Cheap Gas !
  34. 34. Thousands of Brands … SHOP STYLE
  35. 35. Jump to online store (web) for partner store
  36. 36. The future… ?
  37. 37. The future of Screens … in 2014… 21 September 2010 LBi 44
  38. 38. Let’s talk soon! info@lbigroup.be twitter.be/LBi_Belgium lbigroup.be

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