Social Media: Making It Work For You


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Irish Times and Science Foundation Ireland Innovation Cities Roadshow / Aula Maxima, NUI Galway / 29th November 2011

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Social Media: Making It Work For You

  1. 1. Social media: making it work for you John Breslin, NUI Galway / @johnbreslin
  2. 2. Who?A little bit about me.Lecturer, Engineering and Founder, New Tech PostInformatics Publisher of tech articles.Full-time lecturer from 2000 to Deciphering new technologies and2004, tenured in 2008. promoting Ireland as a tech hub.Researcher, DERI Co-Founder, Ltd.Leader of the Social Software Unit Irelandʼs largest discussion forumin the worldʼs largest Semantic website, 2.2 million visitors/month.Web research institute. Co-author Began as a gaming forum in 1998.of “The Social Semantic Web”.
  3. 3. What?Quick overview of my talk. Getting Onboard Joining In Keeping Up
  4. 4. Part 1: Getting OnboardPick what services should you be on.Choose Your Platform, Carefully The Social Network ChoicesDepending on your audience, doyou need to be on social networks, Twitter: Whatʼs happening? Info streams.discussion forums (e.g. GoogleGroups or, or something Facebook: Everyoneʼs here, eek!else entirely? LinkedIn: The business network.Spread Too Thin? MySpace: Only if youʼre selling music...Donʼt waste time on a platform ifyour customers just arenʼt there. Bebo: Nearly kaput, even for 13 year olds.
  5. 5. Part 1: Getting OnboardDecide exactly who you are.Create Your Identity Promoting Your IdentityTry and get a common brand that Make sure you tell people aboutyou can use across one or more your social media identity whereplatforms of your choice. appropriate, e.g. in your e-mail signatures, on your website, inPick Your “Forever” Username presentations.Have a consistent username for yourTwitter account or Facebook page.
  6. 6. Part 2: Joining InBe part of the conversation. Does anyone know [...]? Hello! I think I can help...Respond To Others, Choose Who You Are Talking ToMeaningfully! If you want to be a person of influenceThereʼs no point being a using social media, then the way to do itstandalone broadcaster on is to acquire engaged followers who aresocial websites. You must themselves active on the service: http://engage with others, not just via own channels.
  7. 7. Part 2: Joining InTell the world about your company, your services.Use An Integrated Strategy Marketing Your BrandView this great video from Deanna If you donʼt already have a sufficientLee (Marketing VP at the New York community of interest around yourPublic Library) about how social company that you can leverage into anmedia is just one part of your online community instantaneously, youcommunications strategy: http:// may want to think about using advertising, if available on your platform of choice.
  8. 8. Part 3: Keeping UpStay up to date with your interests and competitors.
  9. 9. Part 3: Keeping UpThink about whatʼs coming around the corner.The Semantic What? The World Is Going HyperlocalThe next generation of the Web, You may need to think about a webencompassing the notion of “Linked where oneʼs geolocation is strongly tiedData” whereby itʼs not just pages to their activities online: Facebookthat are linked on the Web, but Places, Foursquare, Layar, and more:rather data with an associated
  10. 10. Ask John Thanks for listening.Image credits: Tom Murphy