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How to get the most out of your traffic acquisition<br />LBi’s Client Afternoon4thFebruary 2010<br />
BEFORE<br />AS FROM NOW<br /><ul><li>Clicks
 CTR
 CPC
 Push
One message fits all
 Social media presence
Conversions
 ROI
 Customer life time value
 Dialogue
Personalisation
 Social media marketing</li></li></ul><li>Optimise? Where do I start?<br />
Have a story to tell<br />And the right audience to tell it to<br />
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Traffic Acquisition Optimization

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Get the most out of your traffic acquisition

Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.

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Traffic Acquisition Optimization

  1. 1. How to get the most out of your traffic acquisition<br />LBi’s Client Afternoon4thFebruary 2010<br />
  2. 2.
  3. 3. BEFORE<br />AS FROM NOW<br /><ul><li>Clicks
  4. 4. CTR
  5. 5. CPC
  6. 6. Push
  7. 7. One message fits all
  8. 8. Social media presence
  9. 9. Conversions
  10. 10. ROI
  11. 11. Customer life time value
  12. 12. Dialogue
  13. 13. Personalisation
  14. 14. Social media marketing</li></li></ul><li>Optimise? Where do I start?<br />
  15. 15. Have a story to tell<br />And the right audience to tell it to<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. Don’tforget<br />Forms and Funnels<br />
  21. 21.
  22. 22.
  23. 23. Test. Measure. Test again.<br />
  24. 24. Increaseyourfindability<br />
  25. 25.
  26. 26. Analyticsisyour best friend<br />
  27. 27. Moral of the story<br />Audience Story No disruptions TestingMeasurementFindability<br />
  28. 28. Contact Us<br />Laurence VandelanotteStrategy and Planning Director<br />Laurence.Vandelanotte@lbigroup.be<br />Direct: +32 (0) 2 730 83 84<br />Mobile: +32 (0)473 41 20 80<br />LBi BelgiumVorstlaan 191 Bd du SouverainB-1160 BrusselsBelgium<br />

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