The document discusses various examples of social media practices used by brands like Starbucks and Nestlé. It highlights the effectiveness of interactive features and the impact of social influence on marketing, particularly during crises such as the Greenpeace campaign against Nestlé and Toyota recalls. Additionally, it references the use of Twitter for customer engagement and crisis management.

1. Social Media in practiceDay to day examples

2. Social media in practice : day to day examplesLBi Client Afternoon - 21 April 2010

3. Starbucks

4. MyStarbucksIdeaStarbucks, US

5. MyStarbucksIdeaStarbucks, US

6. Visibility of the outcomeEncourage discussionsPromote the actionInteractive featuresIncreasecoverage

7. Nestlé VS Greenpeace

8. Greenpeace Spot

9. CampaignWebsite

10. Twitter Strike,17-19 March

11. Streisand Effect

12. Streisand Effect on 18th March

13. Crisisisofficial

14. Facebook Official Page

15. Community Manager

16. Q&A Page (withoutcomments)

17. Indonesian Boycott

18. Community Manager Apologizes

19. Stock Markets

20. New PR Team ?

21. Toyota Recalls

22. Official Response

23. Q&A Day on Digg

24. Twitter Channel

25. Dedicated Page

26. Surprisingresult : SIM score increaseSocial Influence Marketing score

27. Best Buy

28. Twelpforce Commercial

29. Twelpforce Profile

30. El Cosi

37. Thanks…Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be