Roadmap to Building a Powerful Brand

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You don’t control your brand anymore, your customers do. Most people think of branding as a new logo, a good slogan and some beautiful business cards. Your brand is being shaped by online reviews, peer referrals, conversations on social networks and the content consumed by your socially connected customers.

Marketing

Age, Education, Sex, Sexual orientation?, Political party? Active? Activist?
Environmentally conscious? Sports fan? Which one? Exercise? Vacation?
Local, Domestic, International or never? Where do they shop for food?
Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news?
TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper?
Kindle or book reader? Mobile phone user? Flip phone, android, ios?
Dine out? Fast food or farm to table? Any children? How many and how old?
@sethstuﬀ#WhoIsYourCustomer

Deeply understanding your audience
will help you create experiences
that solve their problems
“
@sethstuﬀ

72% of online consumers say
they will only do business with
a company if they read a
positive review.
@sethstuﬀ

Want more?
What Keeps Me Up At Night: CraftofMarketing.com
What Gets Me Up In The Morning: Placester.com
Twitter: @sethstuﬀ

Research, particularly academic, into Branding, Design, and Business, often seeks to identify common issues of practice within identified subject areas and create frameworks or models, which will help practitioners within business organisations to operate more effectively. In building case studies through a speculative comparison of two B2C brands; Lego and Unilever, such brand models are applied here to examine why each company has found it necessary to adopt changes to their strategy to incur different relationships with their customers.

How do you cut through the noise and create advocacy and engagement throughout your organization? In this talk, we explore step-by-step content marketing strategies that show you how to develop meaningful member content mapped to your organization's goals and members' needs. Learn how to build trust and engagement with members, consumers, and constituents and leverage social tools to effectively get your message in the right hands. Filled with resources and examples that will help you cut through the noise and have your message heard.

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BYU's YDigital marketer Adam Durfee tells attendees at Avalaunch Media's Google Day at Sundance how to: Identify what people talk about in reference to your brand; Identify what people talk about in reference to your industry; Find the areas that you aren’t producing content in; Find out who your online audience is; Brainstorm content ideas focused at that audience inside of the content niche; and Remember solid keyword and SEO strategy in the process.

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Roadmap to Building a Powerful Brand

1. 1 Seth Price VP of Industry Relations @Placester

2. how do i stand out?????

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5. #prettyfamous

6. #richandfamous

7. #evenmorerichandfamous

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14. #welovepuppies

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16. #cuteness

17. #trainwrecks

18. #moretrainwrecks

19. #weloveourphones

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45. Age, Education, Sex, Sexual orientation?, Political party? Active? Activist? Environmentally conscious? Sports fan? Which one? Exercise? Vacation? Local, Domestic, International or never? Where do they shop for food? Stop n Shop, Safeway, WholeFoods, Target? Where do they get their news? TV, Online, Cable, RSS Reader, Twitter, Medium or Newspaper? Kindle or book reader? Mobile phone user? Flip phone, android, ios? Dine out? Fast food or farm to table? Any children? How many and how old? @sethstuﬀ#WhoIsYourCustomer

46. @sethstuﬀ

47. Deeply understanding your audience will help you create experiences that solve their problems “ @sethstuﬀ

48. @sethstuﬀ

49. STAND OUT! @sethstuﬀ

50. @sethstuﬀ @Placester

51. @sethstuﬀ@sethstuﬀ

52. 72% of online consumers say they will only do business with a company if they read a positive review. @sethstuﬀ

53. @sethstuﬀ

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56. @sethstuﬀ@sethstuﬀ

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