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Hello
Instagram 101 for charities 
Suzanne Bennett 
Digital Account Director 
The BIG Partnership 
@Suzi_Bennett 
#Instagram101
Today’s agenda 
•An overview of Instagram 
•Instagram for charities 
•A review of what works 
•What we can learn from larger charities 
•Getting started and setting things up 
•Case studies 
•Instagram video 
•Measuring success 
•Hints and tips 
•Q&A
An overview of Instagram
Instagram by the numbers
Instagram for charities
Thriving, growing, engaged, creative community 
Use Instagram at events 
Consider an Instagram photo diary 
Be the face of your charity 
Capture the story in an Instagram video 
Tell stories from the ground 
Connect followers with your cause 
Why Instagram?
We know what works
Vanity & Charity
#nomakeupselfie
#nomakeupselfie 
Raised £8m in 6 days
Ice bucket challenge
Ice bucket challenge 
2.4 million ice bucket-related videos posted on Facebook 
28 million 
people have uploaded, commentedon or likedice bucket-related posts 
3.7 million 
videos uploaded on Instagram with hashtags #ALSicebucketchallenge 
and #icebucketchallenge 
MND Association received £2.7m in August 2014 (£800k in Aug 2013) 
ALS received $98.2m 
in August 2014 
($2.7m Aug 2013)
What we can learn
Keep it simple 
Make it emotive 
Claim ownership 
Feed their curiosity 
Share the love 
Kick things off internally 
Donate, donate, donate 
Remember to…
Setting things up
Download the app
Log in with Facebook
Username 
Profile picture 
Bio (150 characters) 
Website link 
Get snapping 
Get following 
Feed and water 
Getting started
Getting familiar with it all
Getting familiar with it all
Getting familiar with it all
Getting familiar with it all
Getting familiar with it all
Getting familiar with it all
Getting familiar with it all
Nifty little filters
A different kind of coffee filter
Photo features
Lead by example
@CharityWater
@CharityWater
@CR_UK
@CR_UK
@CR_UK
@ShelterScotland
@ShelterScotland
@TheRockTrust
@TheRockTrust
@MacmillanCancer
@MacmillanCancer
@The_Alliance_Scotland
@The_Alliance_Scotland
@The_Alliance_Scotland
Caption this!
The Rock Trust
The Rock Trust
The Alliance Scotland
The Alliance Scotland
Shelter Scotland
Shelter Scotland
Instagram video
Instagram video 
The challenge: 15 seconds
What’s the story? 
Keep your message simple 
Think about audio 
Capture little moments 
It doesn’t have to be polished 
Make sure it’s worth watching 
What’s your call to action? 
Video tips
To make life a little bit easier…
Measuring success
Measuring success (for free)
Measuring success (for a fee)
Rolling month analysis
Content review
Hints and tips
Go public 
Tell people about it 
Regram 
Geotag 
Follow and follow back 
Ask questions 
Make hashtags your friend 
Hints and tips
Popular hashtags
#nonprofit 
#CharityTuesday 
#FollowFriday(#FF) 
#Fundraising 
#[yourcharity] 
#[yourevent] 
#[yourcity] 
Popular hashtags
Thank you
Questions?
Suzanne Bennett 
Digital Account Director 
suzanne.bennett@bigpartnership.co.uk 
@Suzi_Bennett 
@Suzi_Bennett 
Keep in touch

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