A case study of how Tenovus Cancer Care partnered with WalesOnline during Volunteers' Week 2014 and used Snapchat to generate some traditional PR coverage. See more on twitter @willdotbarker

1. @willdotbarker
Using Snapchat for traditional PR

2. What we snapped
@willdotbarker

3. Why we snapped it
• #selflessie was an idea we had for a while, but
didn’t know how to use it
• Saw an opportunity to reach a different
audience during Volunteers’ Week
@willdotbarker

4. Mixing it with the mainstream
• WalesOnline started using Snapchat
• Tweeted journalist, led to story
• Bit of an experiment for us and for them
@willdotbarker

5. Mixing it with the mainstream
• Agreed to promo content through WalesOnline
Snapchat and weekly galleries
• Tenovus Cancer Care promotion through usual
social channels
• WalesOnline wider social promotion
@willdotbarker

6. @willdotbarker

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8. @willdotbarker

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10. @willdotbarker

11. What was the point?
WalesOnline coverage
– Intro story setting up #selflessie
– Promo of Tenovus Cancer Care via their Snapchat
channel
– Featured in 3 Snapchat galleries on WalesOnline
– Volunteers’ Week 2014 WalesOnline partner charity
@willdotbarker

12. What was the point?
Impact on Tenovus Cancer Care
– 50+ Snaps across the week – more than we were expecting
– Content we wouldn’t have otherwise captured
– Guardian Voluntary Sector Network article & various other
charity comms sites
– 70% higher increase in Twitter following than an average
fortnight (roughly 100)
– Experiment – not much to lose
@willdotbarker

13. Future opportunities
@willdotbarker
• Learn from others
• Be creative
• Exclusive content
• What are the benefits?

14. Future opportunities
• Look for national/regional media using
Snapchat for stories and content– does it fit?
• Branded content
– Your own or through Snapchat influencers as a
hook (or miss out the middle man)
– 100-200 million Snapchat users
– 400 million Snaps per day
– Demographics largely 15-24
– Metrics/data not completely there yet
@willdotbarker

15. Cool people on the Snapchats
CaseyNeistat
shonduras
jeromejarre
newyorkermag
mashable
washingtonpost
tacobell
buzzfeed
@willdotbarker

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