This document provides tips for using social media for event promotion and marketing. It recommends growing a fan base by offering value and cross-promoting accounts. It also suggests using videos, photos, and apps to engage audiences and using platforms like YouTube, LinkedIn, and SlideShare to pull in content and reach other users. The document stresses the importance of having a clear social media strategy and goals to effectively promote events online.

1. Social Media for Events Industry - Beginners June 2011 Kelvin Newman @kelvinnewman

14. understand edge rank

15. support related groups to your events

16. get 25 fans for a custom url

17. offer people something for liking your page

18. your profile picture is really important

19. use the opportunity to cross promote other accounts

20. iframes allow better design

22. video and photos work amazingly

23. apps increase functionality

36. https://ads.youtube.com/keyword_tool

37. consider adding several videos at once

38. copy tags of successful videos

39. think about thumbnails

40. think about transcription & captions

41. make sure you have a call to action at the end

43. comment on other videos

44. buy a kodak zi8

47. their ad platform offers amazing targeting

48. join and participate in groups

49. Questions can establish credibility

50. you can pull RSS feeds into groups

51. recommendations help everyone

52. pull in your presentations from slideshare

53. polls can be a great way to gain attention & info

54. status updates work like twitter

55. linkedin events can work well

56. ready to start?

57. What’s your goal?

58. how are you going to get there?

59. WHISPER …a social media strategy

60. Words

65. Hear

67. Influencers

69. Story

70. Entertainment Information Value

71. Platform

73. Engage

75. Respond

77. Would you like a half hour follow up phone call?