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Making Social Media Make Money - Shashi Bellamkonda


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Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Shashi Bellamkonda, Social Media Swami, Network Solutions

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Making Social Media Make Money - Shashi Bellamkonda

  1. 1. Making Social Media Make Money Shashi Bellamkonda Social Media Swami Network Solutions
  2. 2. Is anyone making Money in Social Media ?
  3. 3. Barack Obama Raised $250 Million Source: Barack Obama Social Media Lessons For Small Business Brent Leary and Dave Bullock
  4. 4. Mommy Bloggers
  5. 5. Formula for success in Social media <ul><li>Connections =Visitors = traffic </li></ul><ul><li>Traffic = community </li></ul><ul><li>Community = buyers/donors </li></ul>Photo Credit digitalART2‘: Conversation in the Social Media is like talking to friends
  6. 6. Content - Unique, Authentic & Talkable <ul><li>Transform yourself Niche Ninja </li></ul><ul><li>Educate your audience– Do not sell to them </li></ul><ul><li>&quot;Try to learn something about everything and everything about something.&quot; </li></ul><ul><ul><li>- Thomas Henry Huxley (1825-1895) </li></ul></ul><ul><li>Learn and write about the products you promote </li></ul>
  7. 7. Engagement = Conversation Photo credit : Laughing Squid: Comments Reviews Newsletters Talk to your audience
  8. 8. Listening is key Who is talking What are they talking Where are they talking
  9. 9. Participate in Social Media Join the conversation !
  10. 10. Contribute - Share exciting events/news
  11. 11. Contribution Tools - MicroBlogging (Twitter)
  12. 12. Contribution Tools – Document Sharing <ul><li>DocsToc </li></ul><ul><li>SlideShare </li></ul><ul><li>Scribd </li></ul>
  13. 13. Contributing Tools - Multimedia
  14. 14. Contributing Tools – Social Networks
  15. 15. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Day job Blog : http:// </li></ul><ul><li>Web Community Network : </li></ul><ul><li>Small Business Network : http:// </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http:// </li></ul></ul><ul><ul><li>Digital Thoughts: http:// </li></ul></ul><ul><ul><li>Restaurant Reviews: http:// </li></ul></ul>