This document summarizes best practices for social media fundraising. It discusses growing a nonprofit's online presence through social networks, leveraging events and partnerships, and keeping donors engaged by thanking them and sharing impact stories. Small nonprofits are advised to focus on quality over quantity of donors by really knowing their supporter base and providing value.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
This presentation is designed for recent grads who are looking for help finding their place (and a job, perhaps?) in the big city. It covers ways to find the best events, how to reach out to people, and the art of hustle. You'll end the presentation feeling confident and prepared to find and meet people who will help you in the next stage of your career.
Link to original skillshare class where this was taught: http://skl.sh/oLbpio
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Using Social Media to Make an Impact at #MuseumsAdvocacy2018 and BeyondAmanda Sterling
Looking to use social media as a way to enhance your efforts this Museums Advocacy Day? Learn why you should use social media for advocacy and how to do it in this presentation.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
This presentation is designed for recent grads who are looking for help finding their place (and a job, perhaps?) in the big city. It covers ways to find the best events, how to reach out to people, and the art of hustle. You'll end the presentation feeling confident and prepared to find and meet people who will help you in the next stage of your career.
Link to original skillshare class where this was taught: http://skl.sh/oLbpio
How to Launch an Emergency Crowdfunding Campaign for Your NonprofitJulia Campbell
Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical.
In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign.
Learning objectives:
How to identify a goal;
How to figure out what to fund;
How to raise funds for employee relief;
How to choose a platform for your campaign;
How to promote the campaign;
Case studies of successful emergency crowdfunding campaigns running right now.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
#GivingTuesday this year will be on December 1, 2015. The movement was started by philanthropists in 2012 as a way to help nonprofits raise money by piggybacking on the energy of the holiday shopping season. #GivingTuesday is always on the first Tuesday after Thanksgiving.
Charities, donors, businesses, and community groups are encouraged to use the hashtag to promote philanthropic giving among friends, family, and co-workers.
In this presentation delivered by Erica Klinger (The Seattle Foundation), Michelle Johnson (Legal Voice) and Sarah MacDonald (Legal Voice), you will learn how to plan the best #GivingTuesday crowdfunding campaign for your organization.
This presentation is hosted by 501 Commons and SeaTech4Good.
Using Social Media to Make an Impact at #MuseumsAdvocacy2018 and BeyondAmanda Sterling
Looking to use social media as a way to enhance your efforts this Museums Advocacy Day? Learn why you should use social media for advocacy and how to do it in this presentation.
Less broadcasting, more engagement! This presentation includes best practices and NGO examples of Twitter profiles, understanding who sees your @ messages, Twitter tools, examples of engaging practices by nonprofits, understanding Twitter influence, and theories of engagement.
Virginia Association of Museums (VAM) 2010 Conference: Museums Building Commu...Jonah Holland
What is required to be successful in social media is the willingness to be transparent,
sincere, and engaging and the ability to constantly learn new things.
The landscape of social media is ever- changing and the one thing that you can
be sure if is you’ll never know it all.
You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s
world.
The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media,
how to build a following on your blog, Facebook and Twitter & how they
all work together to create synergy. Learn what sorts of goals to set for your
social media program and how to measure success (ROI).
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
Social Media Best Practices for Non-Profit & Public Sector Organizations - p...Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.
Twitter 201- Taking it to the Next LevelHelpAttack!
Twitter 201, written and presented by Pat Rhoads, Ryan Pangilinan, and Vanessa Swesnik at the 2012 Seattle Social Media Summit (by Center for Nonprofit Success).
Additional resources discovered during the presentation were Storify and Hashtracking.
Learn what online fundraising is and how can it help your nonprofit raise more money, how to build an online fundraising strategy that is SMART and how to best use important tools in your fundraising efforts.
Social on a shoestring - Small charities communications conference, 11 July 2018CharityComms
Sarah Peterson, communications consultant, Peterson communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Social media fundraising_2
1. Welcome! This is our first webinar ever - be nice! http://info.helpattack.com | @helpattack | support@helpattack.com Ehren Foss @ehrenfoss [email_address] Vanessa Swesnik @vswesnik [email_address]
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7. What to expect 2,500 followers ≈ 5-10 donors http://info.helpattack.com | @helpattack | support@helpattack.com How do you figure? If you have around 2,500 followers, you’ll probably get 25 hits to the page to which you're linking, and five or ten people finish the action (donate, like, etc)
16. What is the most economical way to keep your donors happy? Thank supporters/donors right away on social media . It's free and powerful . http://info.helpattack.com | @helpattack | support@helpattack.com
17. For reflection... Do you send your donors receipts promptly , or do you save a few bucks with some lousy process that makes it take weeks to thank your donors for their gifts? http://tinyurl.com/764shr3 http://info.helpattack.com | @helpattack | support@helpattack.com
18. For reflection… Do you go to the trouble to find and tell inspiring stories about what donors are accomplishing with their giving , or is your fundraising vague and statistical? http://tinyurl.com/764shr3 http://info.helpattack.com | @helpattack | support@helpattack.com
19. For reflection… Do you have a newsletter that's designed to make donors feel good about the great things they've made possible , or is your newsletter all about how great you are? (Or worse yet, do you fail to report back at all what's happening?) http://tinyurl.com/764shr3 http://info.helpattack.com | @helpattack | support@helpattack.com
20. For reflection… Are you figuring out really cool specific actions you can invite your donors to take, or are you only raising undesignated funds and saving all the good stuff for foundations and mega-donors? http://tinyurl.com/764shr3 http://info.helpattack.com | @helpattack | support@helpattack.com
Hi there, thank you for joining us. We're going to mute everyone to start so that you can all hear us clearly during the first half. We do want your questions and feedback the whole way through. Please use the chat feature which is located... I'm Ehren Foss, CEO of HelpAttack! I'm Vanessa Swesnik, Director of Business Development at HelpAttack! Our contact info is on this slide, and HelpAttack!'s is on the bottom of each slide. Don't be shy! Again if you're just joining us, you're all muted for now but please ask questions in the chat window.
We're going to talk about two general topics. How do social media fundraising campaigns work? How do smaller causes succeed when using social media, and what does that mean for fundraising? Then, we're going to do a very fast tour of HelpAttack! - we area always working on it so things may have changed since you last looked. I hope that will take about 30 minutes, hopefully no more than 35. Last, and perhaps the most valuable part, we're going to just talk about this stuff for the remaining time. You're in the driver's seat. If we don't pay attention to what you're interested in, and what you need to fundraise effectively on social media, then we aren't doing our jobs.
There has been a lot of talk about social media and nonprofits in the past 5 years. Many, many nonprofits are doing amazing things online. So this slide is about what makes social media fundamentally different. Social media is easy to share. Unlike snail mail, personal conversations, phone calls, and events, there is almost no cost and no delay to information that spreads through social media. I strongly feel that email is social media. It's the world's biggest social media network. At its best, email acts like a social network. Social media is still growing and changing, but no longer at the furious pace of a year or two ago. The biggest networks are saturating in the first world. That said, things are still changing EXTREMELY fast. Features are added, or changed, on a weekly or sometimes daily basis. As I mentioned, the two aspects of social media that really matter are the speed and ease of sharing, and the fact that these tools connect just about everyone. That graph at the bottom is of Google Trends data for people searching the term 'social media'
Much of the early discussion of social media fundraising focused on the differences. However, As before, the more people hear or see your message, the more people will act on it. This goes both for the number of people who hear it, and how many times, and in how many different ways, each person hears it. This industry has spent decades measuring and improving email marketing and email fundraising, and that process is just beginning on social media. We all have to take risks, experiment, test, and improve. Just as before, organizations will focus on building their "house file," or database of contact information, donor, and history. Make sure you are always collecting information from Facebook, Twitter, and other online sources to complete your picture ofyour supporters. As we all gained wisdom, we realized that the reasons people give haven't changed. People give because people they know are doing it. People give because they feel there's an immediate need, and a way they can help with that immediat eneed. And finally, people give because they are asked. This graph? This is also from Google Trends, measuring searches about 'email' for the last 8 years. It's flat, and constant! Image from Dog Training Secret http://www.thedogtrainingsecret.com/boxer-puppy.JPG
So when you set out to fundraise using social media, at first it doesn't live up to the hype. You post a link to your donation form, and... nothing happens. Why? First, not everybody sees each message. If people aren't online when you Tweet, they might miss it. Maybe Facebook decides not to show your message to everybody who liked your page. Maybe your post went out just before a Tsunami hit, and suddenly nobody pays attention. If you send out one social message - and this is a very general guess - you might expect a third of your audience to actually see it. Of those who see it, not everybody is going to retweet it, share it, or click on it. How many do that depends on you, and them, and the message. A conversion rate measures how many people can do a thing, versus how many people do that thing. Each "thing" someone needs to do to take action and support you, in sequence, filters some people out. This is usually called your "funnel." If you ask people to log into your website and then donate, that's two steps. If you asked them to do it from Twitter, that's three steps, since they weren't already on your website. You can measure each step, but in our experience the conversion rate is usually no better than 10% - again, this is a vague ballpark figure. So if you want one donation, and donating means clicking, logging in, and then donating, then you need to reach 1,000 people to get one donation. Plus, your community isn't as big as the numbers suggest. Some people just don't log back in, or filter our your messages on Facebook, or are, in fact, spam bots. The good news in all this is that your community is also bigger than the numbers suggest. People share what you say, and that sharing is frictionless. It's also so easy to reach new people, and for them to find you, that the larger your community is, the quicker it grows. Think of it as compounding interest in your bank account. Image from: http://www.moneychimp.com/features/simple_interest.gif http://www.flickr.com/photos/9968016@N02/5849739737/
http://goodorbademail.com/plain-text-email/sample-thank-you-letter-for-donation/ There are two reasons why this is good: 1. HelpAttack! is here! (to help you swing way above your weight)
and 2. That's still a lot of money. If only 1,000 people know who you are, you aren’t going to get (and retain) all 1,000 as recurring donors this year. Thank them ON social media, right away Network affect Each of these slides smashes doom and gloom and reaches further
Google grants:In-kind advertising for non-profit organizations Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. We support organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. (from Google Grants site) http://hope140.org/case-room-to-read Tell story of National Parks Conservation Association at SM4NP
Do you see other best practices being utilized by the Natl Parks and Conservation Asso? Engaging audience with live chat. Celebrating the 77k mark Sharing beautiful photos from supporters Peoples' faces, speakers, not numbers Commemorated a holiday, Rushmore pics for Presidents Day TAKE ACTION tab- send letters to congress News articles on the Natl Parks Way engaging for people who care about parks.
Before you start a campaign, reach out to partners, other nonprofits, volunteers, media, and other folks who participate in your community. Give them a call (works better than email), introduce yourself, describe what you’re up to, and ask if they can retweet, repost, blog, or send an email when your campaign launches – and be ready to do the same for them. Make it easy for them by supplying the message in different formats, your logo, or whatever is relevant to your campaign. Picture: http://kenyaworkspace.blogspot.com/2011/01/artist-audience.html Go on Twitter and search for keywords in your "industry". Who write about them a lot? Use hashtags in the same way. Make friends, follow them, introduce yourself For novices, I can walk you through.
Not even just the Stings of the world. Mommy bloggers, local politicians, athletes
raise awareness and funds with a special event from their blog: Here’s how: Starting today and all month long, we’ll be sharing some of the reasons we’re grateful for the oceans over on our Twitter page using the hashtag #oceangiving . Follow us, add your own reasons to the list, and see what other ocean lovers have to say. But wait, there’s more -- You can take it one step further and sign up with HelpAttack! to donate a little bit every time someone tweets with #oceangiving – no Twitter account needed. You can share your pledge to inspire your friends to join you in supporting the oceans. Ten or 20 cents may not seem like a lot, but every bit adds up and will help us keep working to protect everything you love about the oceans.
a warm, genuine. personalized, timely thank you picture: http://goodorbademail.com/plain-text-email/sample-thank-you-letter-for-donation/
These questions are from this excellent article on thanking donors: http://www.futurefundraisingnow.com/fut ure-fundraising/2012/02/how-skimping-on- your-donors-can-make-you-lose-your-shirt .html
This is a public pledge page, or a "joinme" page, as we call it, because the words "joinme" are in the URL. This is the page you want most people to see first. It's not that your cause page is bad, it's just that if people see this page, it means someone they know sent out the message to their friends. The page provides social proof - the primary supporter on the left, and a bunch of other faces on the right. It also shows, approximately, what HelpAttack! is all about with the recent activity slider on the right. You can see that if people aren't comfortable clicking on Facebook or Twitter to give, they can like you, follow you, just donate (if they don't use social media), or reach your website. This page is all about you - the helpattack stuff is down in the footer. What we want people to do is click one of the giant orange buttons.
Here's your cause page, where your campaign might begin. You can add additional content below the fold, and there are some steps showing you how it works. Otherwise, this is very similar to a pledge page, except that it doesn't feature a particular person.
If you decide to run a specific campaign - using only Twitter, or only a #hashtag, or something like that - that's great! The more specific you are about how people can help, the easier it is for them to figure out what they should do. We call this a "campaign" page, because it guides the supporter towards a specific campaign action, like using a hashtag to give. The same content shows up below as on the public cause page.
If someone clicks on any of the preceding three pages, they'll end up here after agreeing to allow HelpAttack! to use a little of their social data at Twitter or Facebook. Users can also make a conventional username + password account if they want. In that case, some additional fields would show up on this form. First time users will also see a term of service agreement here. This page does it's best to be smart. It shows you social proof of everyone else supporting THIS CAUSE. It uses whatever data is relevant to the campaign - Tweets, Facebook updates, etc - and estimates how 'busy' the pledge will be, and correspondingly, how much the person should give per update. We can customize the limit, the duration, and the broadcast messaging for your cause. So, if you're doing a 7 day conference and you want to make the updates very specific, we can do that.
Once the user clicks Pledge, they are "done" in the sense that's all we need them to do right now. We've experimented with then showing them the donation form right away, or a share page right away, or simply forwarding them to their dashboard. Currently users end up on a page which asks them to share their pledge.
Each supporter can approach things a little differently. Each supporter is different. This page is part of the cause cashboard - once you log in to HelpAttack! with your cause user account. It shows whether or not each supporter has a card on file for easy donations, whether or not they have a recurring pledge, and whether or not they are allowing HelpAttack! to send out messages on their behalf. If they are broadcasting, this page also shows how many likes and retweets those messages have. During an average pledge, which lasts 30 days, we usually send 3-5 emails. One email halfway, one when they're almost done, one when the pledge is done (or extended), and a couple donation reminders if needed. We do something a little different in each email, depending on what the supporter has done already, and what the most valuable next action might be. It's pretty fancy.
This shows a helpattack cause page living happily inside a nonprofit's website. Just about any HelpAttack! page can be embedded - in a Facebook tab, in a website. Just about any HelpAttack! page is also mobile friendly. We figure out if the supporter is on a mobile device, and remove some page elements so everything looks OK. Mobile devices are one reason why we don't require a credit card up front - who wants to type all that in with their thumbs?