The document introduces the 4 Cs of social media marketing as an alternative to the traditional 4 Ps of marketing. The 4 Cs are content, context, connections, and communities. It argues that to be successful on social media, marketers need to focus on providing rich content, placing products in the proper context, building connections through social networks, and promoting communities rather than just promotions.

1. The 4 Cs of Social Media Marketing 4 January 2011 www.marccampman.com/playmakers-blog

2. Until recently, the marketing alphabet knew only one letter. The letter “P”. The magical 4 P’s of marketing: Price, Product, Place and Promotion www.marccampman.com/playmakers-blog

3. I am challenging the marketing profession: the four Ps are being superseded by the four Cs Content, Context, Connections and Community www.marccampman.com/playmakers-blog

4. Content Having just a brand name isn’t enough. Adding rich media content to your product makes the product more attractive, more exciting and more shareable. www.marccampman.com/playmakers-blog

5. Context Instead of presenting your content (read product) as features, you place them in the context of the environment its being used in, or in the context of the people who are using it. www.marccampman.com/playmakers-blog

6. Connections Putting your “Place” decisions into the context of Connections will give you a different perspective. Distribution becomes networking, channels become links, market coverage becomes search engine optimisation and sales channels become social networks. www.marccampman.com/playmakers-blog

7. Communities Taking it from a community perspective totally changes the promotional landscape. Promotion is a tool to help you make your online communities come to life. www.marccampman.com/playmakers-blog

8. To read the full blog post about this subject, go to: www.marccampman.com/playmakers-blog www.marccampman.com/playmakers-blog