You Are The Center of Your Universe Micah Baldwin @micah Lijit Networks
 
 
 
 
All the cool people said: “ Micah, you have done an amazing job building your  personal brand .”
I responded with: WT F ?!?!?!? What the  Fuck ?!?!?!?
Branding Branding is the  messaging work  a company does to encourage consumers  to feel  a certain way about their  produ...
How Do You Feel?
Computers / Software
Blogging The Make Sure Matt Isn’t Sleeping Slide
Personal Branding
Is it Important?
Personal Branding unlike Corporate Branding, is not designed to make people  emote but asking people to  trust  in you.
Influence  is the name of the game.
What is Influence? Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu Records. So...
What is Influence Really? the  implicit  or  explicit   effect of one thing  (or person) on another
The “AH-HUH?” Moment Step 1:  Have Expertise Bestowed on You Knowledge + Trust =  Expertise Step 2:  Becoming Influential ...
 
 
 
Becoming a Conduit Human Based Filtering and Content Discovery Human Based Filtering and Content Discovery With influence,...
The Punchline <ul><li>Generate Quality CONTENT everywhere </li></ul><ul><li>Have EXPERTISE bestowed on you </li></ul><ul><...
Who Was That Douchebag? Micah Baldwin Lijit Networks 720-231-7120 cell @micah [email_address] Go Look Up Micah Baldwin on ...
Upcoming SlideShare
Loading in …5
×

WordCamp Las Vegas - Personal Branding

3,016 views

Published on

The presentation I gave at WordCamp Las Vegas on Personal Branding

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,016
On SlideShare
0
From Embeds
0
Number of Embeds
18
Actions
Shares
0
Downloads
60
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

WordCamp Las Vegas - Personal Branding

  1. 1. You Are The Center of Your Universe Micah Baldwin @micah Lijit Networks
  2. 6. All the cool people said: “ Micah, you have done an amazing job building your personal brand .”
  3. 7. I responded with: WT F ?!?!?!? What the Fuck ?!?!?!?
  4. 8. Branding Branding is the messaging work a company does to encourage consumers to feel a certain way about their product .
  5. 9. How Do You Feel?
  6. 10. Computers / Software
  7. 11. Blogging The Make Sure Matt Isn’t Sleeping Slide
  8. 12. Personal Branding
  9. 13. Is it Important?
  10. 14. Personal Branding unlike Corporate Branding, is not designed to make people emote but asking people to trust in you.
  11. 15. Influence is the name of the game.
  12. 16. What is Influence? Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu Records. Sorry, Matt, still checking to see if you are awake.
  13. 17. What is Influence Really? the implicit or explicit effect of one thing (or person) on another
  14. 18. The “AH-HUH?” Moment Step 1: Have Expertise Bestowed on You Knowledge + Trust = Expertise Step 2: Becoming Influential Expertise + Trust = Influence
  15. 22. Becoming a Conduit Human Based Filtering and Content Discovery Human Based Filtering and Content Discovery With influence, people trust you to connect them to people they should also trust. You become a conduit for positive community growth.
  16. 23. The Punchline <ul><li>Generate Quality CONTENT everywhere </li></ul><ul><li>Have EXPERTISE bestowed on you </li></ul><ul><li>Build TRUST </li></ul><ul><li>Create INFLUENCE </li></ul><ul><li>Become a CONDUIT </li></ul><ul><li>Install LIJIT </li></ul>
  17. 24. Who Was That Douchebag? Micah Baldwin Lijit Networks 720-231-7120 cell @micah [email_address] Go Look Up Micah Baldwin on Facebook, LinkedIn, etc AIM/Y!/MSN: micahb37 Gtalk: [email_address] m 275 South 40th Street, Boulder, CO 80305 408-945-8271 (mom’s number)

×