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Charity Seminar in Exeter 2010

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Alistair Gleave
Alistair Gleave

A presentation i delivered with James Barisic and Jackie Dawkins at Bishop Fleming in December 2010 whilst employed by Optix Solutions. This was covering the topic of an introduction of getting Charities into Social Meida.

1 of 42
An Introduction to Social Media for Charities
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions... ,[object Object],[object Object],[object Object]
How do you market your charity?
Too Much Marketing It’s a fact that the average adult consumer is presented with more opportunities to spend money, in one 4-hour period than he was in thirty 24-hour periods just a decade ago. There is a mammoth amount of marketing ‘noise’ bombarding the consumer every day, vying for their discretionary income and their credit. In business-to-business marketing the same basic situation exists. Although, there is less cold call selling going on today than at any time I can recall, there is much more business-to-business marketing taking place.
Outbound ,[object Object],versus SEO, PPC, Email, Social Media Inbound
What is Inbound Marketing? ,[object Object]
David Meerman Scott ,[object Object],[object Object],Photo source: wikipedia Consumers have more power Marketers must show more respect
Social Media & Inbound Marketing
Social Media
What Social Media Is Not It’s NOT what you’ve just eaten for breakfast It’s NOT going to take you all day...don’t worry we know you’re busy It’s NOT SELLING It’s NOT SELLING It’s NOT about celebrities It’s NOT an event...it’s a process It’s NOT a quick fix It’s NOT just for kids It’s NOT going to hide/solve a poor business plan or customer service ...or lunch ...or dinner
Social Media is ‘Inbound Marketing ’ What Social Media Is... Social Media is about engagement and conversation Social Media is about engagement and conversation Social Media is great for networking – as an enabler Social Media is about participation Social Media is not just about the tools – Needs business fundamentals and strategy Broadcast media Social media Broadcast Discussion One way Two way Repeating the message Adapting the message Entertaining Influencing / Involving Company creating Co-creating Public Relations Personal Relationship Governed Guided Static Dynamic
Twitter
Twitter ,[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few key reasons you should be using Twitter ,[object Object],[object Object],[object Object]
YouTube
YouTube ,[object Object],[object Object],[object Object],[object Object]
You Tube Strategy ,[object Object],[object Object]
A few key reasons you should consider YouTube ,[object Object],[object Object],[object Object]
Flickr
Flickr ,[object Object],[object Object],[object Object],[object Object]
A few key reasons you should be using Flickr ,[object Object],[object Object],[object Object]
Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Facebook
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few key reasons you should consider Facebook ,[object Object],[object Object],[object Object]
LinkedIn
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
A few key reasons you should be using LinkedIn ,[object Object],[object Object],[object Object]
Search Just Got Social
Search just got Social ,[object Object],My Flickr feed My Twitter My LinkedIn Me on James’ blog
Marketing is Changing – Are You? Here are a few things you can do TODAY!
1). Create a Strategy ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],2). Start Listening
3). Consider Crowd Sourcing ,[object Object]
Thank you for listening

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Charity Seminar in Exeter 2010

  • 1. An Introduction to Social Media for Charities
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How do you market your charity?
  • 9. Too Much Marketing It’s a fact that the average adult consumer is presented with more opportunities to spend money, in one 4-hour period than he was in thirty 24-hour periods just a decade ago. There is a mammoth amount of marketing ‘noise’ bombarding the consumer every day, vying for their discretionary income and their credit. In business-to-business marketing the same basic situation exists. Although, there is less cold call selling going on today than at any time I can recall, there is much more business-to-business marketing taking place.
  • 10.
  • 11.
  • 12.
  • 13. Social Media & Inbound Marketing
  • 15. What Social Media Is Not It’s NOT what you’ve just eaten for breakfast It’s NOT going to take you all day...don’t worry we know you’re busy It’s NOT SELLING It’s NOT SELLING It’s NOT about celebrities It’s NOT an event...it’s a process It’s NOT a quick fix It’s NOT just for kids It’s NOT going to hide/solve a poor business plan or customer service ...or lunch ...or dinner
  • 16. Social Media is ‘Inbound Marketing ’ What Social Media Is... Social Media is about engagement and conversation Social Media is about engagement and conversation Social Media is great for networking – as an enabler Social Media is about participation Social Media is not just about the tools – Needs business fundamentals and strategy Broadcast media Social media Broadcast Discussion One way Two way Repeating the message Adapting the message Entertaining Influencing / Involving Company creating Co-creating Public Relations Personal Relationship Governed Guided Static Dynamic
  • 18.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 26.
  • 27.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34.
  • 35.
  • 36. Search Just Got Social
  • 37.
  • 38. Marketing is Changing – Are You? Here are a few things you can do TODAY!
  • 39.
  • 40.
  • 41.
  • 42. Thank you for listening