The document discusses the use of social media to support organizations. It defines social media as activities that integrate technology, social interaction, and sharing of content. The document outlines why organizations should use social media, noting that most consumers now rely on online recommendations and reviews rather than traditional advertising. It also provides examples of how different social media platforms like blogs, Facebook, Twitter, YouTube, and Second Life can be used to share content, engage audiences, provide training and education, and more. Specific tools are discussed and resources for getting started with social media are provided.

1. The Use of Social Media to Support Organizations American Society for Training & Development: WV Chapter

2. Background Self-proclaimed computer geek Business Owner Support several international non-profit member associations Social Media Consultant & Coach

3. What is Social Media? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. Wikipedia.com

4. What is Social Media? “Social media is the platform where connection, conversation and collaboration take place” jkhewett

8. 90% of people who can skip TV Ads do

10. Why Social Media?

12. 45% of internet users have started their own blog

13. 34% post opinions about products & brands on their blog

14. 36% think more positively about companies that have blogsWhy Social Media?

16. Let’s talk Tools!

18. A frequently updated website consisting of posts or entries

20. Announcements of events Repost email broadcasts Reminders of upcoming events Engage conversation of a specific topic area Opinion pieces Journaling Presentation of case studies

21. Twitter is a free social networking andmicro-blogging service that enables its users to send and read messages known as tweets.

22. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

23. Once you have an account, you will need to “follow” people in order to receive “Tweets” Others need to “follow” you to see your “Tweets”

26. A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.

27. Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

34. Employee Interviews

35. Patient Interactions

36. Explanations (“In Plain English”)

37. Virtual Presentations

39. Why it Works! It’s one to one connection It’s a conversation It’s available 24/7 It’s international It’s free It’s social

40. Social Media Boot Camp Saturday, May 8, 2010 Unlimited Future, Inc Julie Hewett jkhewett@julnet.com

41. Resources: Bloggingwww.blogger.com www.typepad.com www.wordpress.com / .org Facebook – www.facebook.com Linkedin – www.linkedin.com Twitter – www.twitter.com YouTube – www.youtube.com Second Life – www.secondlife.com

42. Connect with Julie Blog – www.AssociationMeetings.org www.jkhewett.com Facebook – www.facebook.com/jkhewett www.facebook.com/julnetllc Linkedin – www.linkedin.com/in/julnet Twitter – www.twitter.com/jkhewett Social Media Training – www.letsconnectnow.org