An Introduction to Social Media<br />Julie K. Hewett, CMP<br />JulNet Solutions, LLC<br />
Business Owner<br />Community Connector<br />Social Media en·thu·si·ast<br />
What is Social Media?<br />Social Media is an umbrella term that defines the various activities that integrate technology,...
What is Social Media?<br />Social media is the platform where connection, conversation and collaboration take place<br />j...
Connection<br />
Connection<br />
Connection<br />
Connection<br />Nearly two-thirds of active Twitter users access social networking sites using a mobile phone<br />
Connection<br />51% of active Twitter users follow companies, brands or products on social networks<br />Twitter Usage in ...
Connection<br />
Conversation<br />73% of active online users have read a blog<br />45% of internet users have started their own blog<br />...
Conversation<br />Only 18% of TV Ad campaigns generate positive ROI<br />90% of people who can skip TV Ads do<br />Only 14...
Conversation<br />One positive social media comment is worth 200 TV Commercials!<br />
Conversation<br />What is a bad one worth?<br />
Conversation<br />78% of people trust the recommendations of other consumers<br />
Conversation<br />They don’t care about your ad, they care about what their friends think<br />
Collaboration<br />
Collaboration<br />Announcements of events<br />Repost email broadcasts<br />Reminders of upcoming events<br />Engage conv...
Conversation<br />Micro-blogging services that enables its users to send and read messages known as tweets<br />
Conversation<br />Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered...
A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.<br />
Conversation<br />
Conversation<br />80% of US companies now use LinkedIn in their hiring practices<br />
Conversation<br />How to Videos<br />Employee Interviews<br />Product Demos<br />Explanations (“In Plain English”)<br />Vi...
Why it Works!<br />It’s one to one connection<br />It’s one to many quickly<br />It’s a conversation<br />It’s available 2...
Our Future<br />
Our Future<br />Millennials spend > 16 Hours /week Online<br />96% of them have joined a social network<br />They have an ...
An operating room in Second LifeCourtesy of Imperial College London<br />
Our Future<br />
Our Future<br />
Connect with Julie<br />Blog – <br />www.AssociationMeetings.org<br />www.jkhewett.com<br />Facebook – <br />www.facebook....
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Social Media Overview

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  • Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.
  • Social Media Overview

    1. 1. An Introduction to Social Media<br />Julie K. Hewett, CMP<br />JulNet Solutions, LLC<br />
    2. 2. Business Owner<br />Community Connector<br />Social Media en·thu·si·ast<br />
    3. 3. What is Social Media?<br />Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.<br /> Wikipedia.com<br />
    4. 4. What is Social Media?<br />Social media is the platform where connection, conversation and collaboration take place<br />jkhewett<br />
    5. 5.
    6. 6.
    7. 7. Connection<br />
    8. 8.
    9. 9. Connection<br />
    10. 10.
    11. 11. Connection<br />
    12. 12.
    13. 13.
    14. 14. Connection<br />Nearly two-thirds of active Twitter users access social networking sites using a mobile phone<br />
    15. 15. Connection<br />51% of active Twitter users follow companies, brands or products on social networks<br />Twitter Usage in America 2010 from Tom Webster<br />
    16. 16. Connection<br />
    17. 17.
    18. 18.
    19. 19. Conversation<br />73% of active online users have read a blog<br />45% of internet users have started their own blog<br />34% post opinions about products & brands on their blog<br />36% think more positively about companies that have blogs<br />
    20. 20. Conversation<br />Only 18% of TV Ad campaigns generate positive ROI<br />90% of people who can skip TV Ads do<br />Only 14% of People Trust Advertisements<br />
    21. 21. Conversation<br />One positive social media comment is worth 200 TV Commercials!<br />
    22. 22. Conversation<br />What is a bad one worth?<br />
    23. 23. Conversation<br />78% of people trust the recommendations of other consumers<br />
    24. 24. Conversation<br />They don’t care about your ad, they care about what their friends think<br />
    25. 25. Collaboration<br />
    26. 26. Collaboration<br />Announcements of events<br />Repost email broadcasts<br />Reminders of upcoming events<br />Engage conversation of a specific topic area<br />Opinion pieces<br />Journaling<br />Presentation of case studies<br />
    27. 27. Conversation<br />Micro-blogging services that enables its users to send and read messages known as tweets<br />
    28. 28. Conversation<br />Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32. A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.<br />
    33. 33. Conversation<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37.
    38. 38. Conversation<br />80% of US companies now use LinkedIn in their hiring practices<br />
    39. 39.
    40. 40.
    41. 41.
    42. 42. Conversation<br />How to Videos<br />Employee Interviews<br />Product Demos<br />Explanations (“In Plain English”)<br />Virtual Presentations<br />Pod/Video casting<br />
    43. 43. Why it Works!<br />It’s one to one connection<br />It’s one to many quickly<br />It’s a conversation<br />It’s available 24/7<br />It’s global<br />It’s free<br />It’s social<br />It’s fun!<br />
    44. 44. Our Future<br />
    45. 45. Our Future<br />Millennials spend > 16 Hours /week Online<br />96% of them have joined a social network<br />They have an average of 53 friends online<br />
    46. 46. An operating room in Second LifeCourtesy of Imperial College London<br />
    47. 47. Our Future<br />
    48. 48. Our Future<br />
    49. 49. Connect with Julie<br />Blog – <br />www.AssociationMeetings.org<br />www.jkhewett.com<br />Facebook – <br />www.facebook.com/jkhewett<br />www.facebook.com/julnetllc<br />LinkedIn – www.linkedin.com/in/julnet<br />Twitter – www.twitter.com/jkhewett<br />

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