This document summarizes findings from surveys of social media use across 31 European countries. It reports that the most popular social networks for enterprises are LinkedIn, Facebook, and Twitter, while the most popular networks among students are Facebook, Instagram, Snapchat, and YouTube. It also discusses cultural differences in social media use, with some respondents feeling such differences are less important online due to social media's role in exchanging information across borders.

1. Digital Business Centre
@DBCentreSalford #digitalbusiness
@AleksejHeinze #P2T2

2. This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.

3. How do 31 European
countries use social media for
business?

4. Source: Joebloggsy
http://en.wikipedia.org/wiki/File:Europe_with_flags.png

5. World without country borders?
Source: internet-map.net

6. We are now defined by website platform borders
Source: internet-map.net

7. Which countries are on twitter and when?
Source: http://tweetping.net

8. Which countries are on twitter in Europe now?
Source: http://tweetping.net

9. What are people actually thinking?
Source: Passport To Trade 2.0 Focus groups

10. What are people actually thinking?
Source: Passport To Trade 2.0 Focus groups

11. Online survey of 31 European countries
Most popular social
networks amongst
Enterprises (SMEs)

12. What are the country specific social networks?
Base: 245 responses

13. Why does your company use social media?

14. Why does your company have a social media policy?

15. Survey of 31 European countries
Most popular social
networks among
students

16. What are the most popular networks?
Base: 1347 responses

17. Cultural differences – no difference?
“I think they are not so important
when using social media
because social media is simply a
way to exchange information”
Student respondent

18. Cultural differences – no difference?
“socialmedia and communicating
with people abroad makes you
realize that there are more
common things across
different countries than you
expected.” Source: comedy_nose

19. Source: The U.S. National Archives' photostream

20. businessculture.org