The document discusses the crowded social media environment for non-profits and provides strategies for effective positioning. It notes the wide variety of media channels and fractured nature of social media. It then recommends understanding your niche, differentiating from larger competitors, repositioning them, and using strategic naming. Specific nonprofit examples are also provided.

1. Social Media for Social Good Positioning: The Battle for Your Mind

2. It’s a Crowded Marketplace Crowd in Venice by Will Hybrid, http://www.flickr.com/photos/wili/146700222/

4. Even Here! Image credit: http://farm1.static.flickr.com/223/478592465_7aaec23ede.jpg

5. Add a Fractured Social Media Environment and You Get… Light Chaos by Kevin Dooley, http://www.flickr.com/photos/pagedooley/3199296759/

7. Positioning

10. The Ries and Trout Nonprofit Example

11. Additional Nonprofit Examples

12. Additional Nonprofit Examples

13. Your Thoughts?