Presentation for the Basin Foundation. Oct. 9, 2010. To register for Social Media Saturdays with Cheryl Lawson visit http://socialmediasaturday.eventbrite.com/

1. Welcome toSocial Mediaby Cheryl Lawson

2. Topics Covered What is Social Media Everyone is a Publisher Social Bookmarking Search Mobile Social Strategy

3. Is Social Media a Fad?

4. What is Social Media? Social media is all about enabling conversations.

5. What is Social Media? You Cannot control conversations, but you can influence them.

6. What is Social Media? It’s all about engagement Communication Collaboration Education Entertainment

7. What is Social Media? Find and Exploit Your Niche The Formula for Success: Experiment and Explore

8. What is Social Media? Social Media Marketing as tactic Advertising Direct Mail TV ad Newspaper / Magazine SOCIAL MEDIA Marketing Advertising Communication

9. What is Social Media? Facebook Twitter Linked In Foursquare Flickr YouTube Just to name a few

10. Everyone’s a Publisher

11. Everyone’s a PublisherWhat’s in it for you? Three compelling reasons to think like a publisher: Survival Increased Revenues Higher Profit Margins

12. Everyone’s a PublisherBasic Principles Find a voice that can fill a need or solve a problem Establish Audience Archetypes or Personas Create a Community Make it Free

13. Everyone’s a PublisherFive Ways Content Engages People The will willingly become co-producers or content contributors. They will comment on content that you or someone else in the community has created. They will refer your content to friends or colleagues. They will simply read your content They will ignore your content

14. A Picture is Worth a Thousand Words

15. Got Video?

16. Live From Anywhere --- It’sLive-casting

17. Live From Anywhere --- It’sLive-casting Blog talk Radio

18. Social BookmarkingAre Small Icons found on nearly all blogs, websites, news sites, sports sites …

19. Social Bookmarking

20. SEARCH

21. SEO Techniques by which you optimize your web pages, photos, and even videos to maximize search engine rankings. When people are conducting an online search for the type of product or service you provide, they will use their favorite search engine. Type in one or two words.

22. Good Search

23. MobileIs your site mobile ready?

24. MobileGiving

25. MobileApplications

26. The Four Pillars of Social Media Strategy

27. Four Pillars of Social Media Strategy Communication Collaboration Education Entertainment

28. Communication

29. In Celebration of CollaborationUser Generated Content

30. Engagement Through Education Convert your expertise into content

32. Be interesting and compelling rather than miss the mark.

34. Giving up Some Controland Seeking Influence Embracing social media doesn’t mean you should abandon everything you’ve learned about business, but it does require you to challenge a few of the practices you’ve probably been observing for years. Careful management and protection of your brand. A brand means something to your cust. The relationship between the brand and cust. Needs to be nurtured

35. Social Media “Rules” Social media is all about enabling the conversations among your audience or market. You cannot control conversations with social media, but you can influence them. Influence is the bedrock on which all economically viable relationships are built. Paranoia in business is good

36. Social Media Strategy

37. Your Implementation Plan Define your personal social media strategy Define a 12-month social media strategy for your business/Org. Work through a six step process for implementing your strategy

38. Your Social Media Business Strategy Step one: Define a 12-month social media macro strategy. Add a tool each month Select your 12 tools

39. Your Social Media Business Strategy Step Four: Think like a publisher Step Five: Create a community Step Six: Measure what’s most important

40. The Social Media Ecosystem Wild and evolving Many opportunities Go forth and connect!

41. Thank YOU Cheryl Lawson Event and Marketing Specialist @PartyAficionado Reference: The Social Media Bible by Lon Safko