Presentation to business group and volunteers in Crail about the social media in use for Crail Food Festival as we enter our third year.

1. CRAIL FOOD FESTIVAL 2013
Using Social Media to Promote a Festival

2. CRAIL FOOD FESTIVAL - WEBSITE

3. STRATEGY FOR WEBSITE
 Moved to Wordpress site in 2012
 Displays Facebook Updates in side-bar
 Multi-page to allow us to change
information quickly and promote
participants
 Header image includes logo with dates
for next Festival
 Volunteer authors can add articles
 Twitter stream on Website
 Sign-up form for following too

4. CRAIL FOOD FESTIVAL - FACEBOOK

5. STRATEGY FOR FACEBOOK
 Content-rich, with lots of varied updates
 photographs
 questions
 recipe links
 Promote other events in the area
 ‘Like’ other events and local businesses
 Encourage others to participate via the page

6. CRAIL FOOD FESTIVAL - TWITTER

7. STRATEGY FOR TWITTER
 Say something interesting to encourage
followers
 Post links to new content created on
Facebook, to encourage more people to join
us there
 Post links to articles created on the Website
 Be conversational with others in a friendly
‘voice of the Festival’
 Promote local events and local businesses
 Follow people who are interested in food
 Join in relevant Twitter conversations
 Encourage visits to website
 Answer questions

8. CRAIL FOOD FESTIVAL - FLICKR

9. STRATEGY FOR FLICKR
 Set up a group where Flickr users can share
photographs taken at the Crail Food Festival
 Encourage people to join by publicising existence of
the group via our Twitter page
 Use the photographs for promotion, crediting the
creators

10. CRAIL FOOD FESTIVAL - YOUTUBE
We don’t yet
have a
YouTube
Channel for
Crail Food
Festival – this
is just a playlist

11. STRATEGY FOR YOUTUBE
 In 2011 and 2012 we did not have sufficient content
to merit a Crail Food Festival YouTube channel
 Collation of video content curated by Susan
McNaughton on her channel:
http://www.youtube.com/playlist?list=PL449032723
249808E&feature=plcp
 We now have 16 videos about Crail Food Festival –
may be time to create a channel?

12. HOW DO PEOPLE FIND US ON-LINE?
 Every web presence
encourages visits to others
(linking)
 Traditional marketing still
used too
 Posters (have our
Website, Facebook & Twitter
on)
 Flyers (have our
Website, Facebook & Twitter
on)
 Press – some articles written
about us
 Press advertising in local
papers

13. WHO HELPED US?
 Facebook – Admins
 Eileen Wood
 Finlay Kerr
 Graham Anderson
 Susan McNaughton
 Twitter
 Susan McNaughton
 Derek Swan @Hungry_Swan

14. WHO CREATED CONTENT?
 ‘Blog’ posts
 Chiara Pannozzo – author of the ‘Wine and Olives’
blog has helped for 2 years, with interviews
published on Crail Food Festival website
 Phil Cook – author of the ‘Philly’s Food World’ blog
who devised a recipe, interviewed a local
restauranteur and blogged about it as well as
making a video
 Victoria Pitkin – author of ‘21st Century Urban
Housewife’ blog wrote about her visit to Crail Food
Festival
 Fi – author of ‘Made by Fi’ blog wrote about her visit
to Crail Food Festival

15. WHO CREATED CONTENT - 2
 Sandy Stevenson – created video
content in 2011
 As @TourScotland he has over
42,000 followers
 Explore St Andrews – created
video content in 2012, interviewing
Chris Walker and also featuring
the Crail Skiff
 Douglas Baird – created video
content in 2012
 As @BairdTravels he has over 5,000
followers

16. WHAT ARE WE NOT YET DOING?
 Emailing newsletters
 We collected a list of attendees at 2012
Festival, but we don’t yet have a system
for emailing
 Good signage
 Attracting ‘passing trade’
 Directing people round Crail once they’re
here for the Festival
 Publicising/working our Flickr presence
 Pinterest – could be great for building
pages of photographs about Crail
 Google+

17. WHAT DO WE NEED FOR 2013?
 Photographs!
 People who share – via
Twitter, Facebook, Google+
 Bloggers – people who write about Crail
 Interested foodies
 Videos – inc. making video from still photos
 Local businesses who want to learn the skills
 Never to late to join in the fun!

18. Presented by: Susan McNaughton
16 November 2012 – Crail, Fife
Providing social media services for Festivals
and Events
More @SusanMcNaughton
http://www.susanmcnaughton.com
Email: susan@susanmcnaughton.com