The document provides tips for event organizers on how to promote their events using social media as part of Innovation Dublin 2012. It encourages sharing event information on Facebook, Twitter, YouTube and SlideShare to engage attendees, drive traffic, and create a lasting online presence. Specific suggestions include promoting the Innovation Dublin hashtag (#IDub12), encouraging live tweeting, uploading slides and photos, taking Instagram photos, and recording short YouTube videos to expand the reach of each event.