This document provides guidance on using social media and online platforms for professional networking and learning. It discusses several major social media sites like Facebook, Twitter, LinkedIn, YouTube and Instagram and explains how each can be used for networking and learning purposes. Specific advice is given around creating a professional profile, engaging with others, asking for feedback on posts, and deepening online relationships. The overall message is that social media offers opportunities for networking, sharing ideas and observations, promoting your work and achievements, and learning from others in your field or related industries.

1. NETWORK & CHILLMARTHA VALENTA

2. BACKSTORY

3. MY STORY
THAT’S ME
▸ Single Mom with Two Kids
▸ Crappy Job
▸ No Professional Network
▸ Solid Base Education,
Little Higher Education
▸ Creative
▸ Open-Minded About Tech

4. KNOW THYSELF

7. SOMETHING
FOR EVERYONE
AN EXPLORATION OF SEVERAL SOCIAL MEDIA
PLUS OTHER APPS/WEBSITES TO EXPLORE

8. SOMETHING FOR EVERYONE
FACEBOOK
NETWORK
▸ Connect with your professional
friends and heroes.
▸ Share and discuss ideas.
▸ Share your personal victories, and
congratulate others on theirs.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
Mostly text-based social media, however photo, video, and link sharing are fully integrated.
Facebook encourages conversations.
Currently Facebook is the center of the Cambridge Analytica scandal.
PROs
CONs
Don’t feed the trolls. Scroll past posts that raise your blood pressure.Protip
Great For All professions.

9. SOMETHING FOR EVERYONE
TWITTER
NETWORK
▸ Connect with your professional
friends and heroes.
▸ Share and discuss ideas.
▸ Share your personal victories, and
congratulate others on theirs.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
Mostly text-based social media, however photo, video, and link sharing are fully integrated.
Everyone is accessible.
They may not respond.
PROs
CONs
Don’t feed the trolls.Protip
Great For All professions.

10. SOMETHING FOR EVERYONE
Mostly text-based social media, however photo, video, and link sharing are integrated.
NETWORK
▸ Connect with your professional
friends and heroes.
▸ Share and discuss ideas.
▸ Share your personal victories, and
congratulate others on theirs.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
LINKEDIN
This social media is focused on career search and advancement.
Recruiters, people sharing unprofessional information, politics.
PROs
CONs
Don’t feed the trolls.Protip
Great For All professions.

11. SOMETHING FOR EVERYONE
MEDIUM
Mostly text-based social media, however photo, video, and link sharing are integrated.
NETWORK
▸ Connect with your professional
friends and heroes.
▸ Share long-format ideas here.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
Write long blog posts here.
—
PROs
CONs
—Protip
Great For All professions.

12. SOMETHING FOR EVERYONE
SLIDESHARE (NOW OWNED BY LINKEDIN)
Presentation sharing social media platform.
NETWORK
▸ Post your presentations here, and
share the link elsewhere.
▸ Find cool things here and share
them on other social media.
▸ Post your portfolio.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
▸ View and download presentations
from industry conferences at no cost.
▸ Search to learn more about a
particular topic.
May be the only searchable repository for presentations.
Older presentations tend to lack notes. No discussion within Slideshare.
PROs
CONs
——Protip
Great For All professions.

13. SOMETHING FOR EVERYONE
YOUTUBE
Video sharing social media.
NETWORK
▸ Post your videos here, and share the
link elsewhere.
▸ Find cool things here and share
them on other social media.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
▸ Watch videos from industry
conferences at no cost.
▸ Search to learn more about a
particular topic.
Incredible amounts of content.
Ads. Almost too much content.
PROs
CONs
Watch conferences via YouTube instead of TV. Cast your device screen to your TV for maximum comfort.Protip
Great For All professions.

14. SOMETHING FOR EVERYONE
VIMEO
Like YouTube, this is a video platform.
NETWORK
▸ Post your videos here, and share the
link elsewhere.
▸ Find cool things here and share
them on other social media.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
▸ Watch videos from industry
conferences at no cost.
▸ Search to learn more about a
particular topic.
It seems like there are fewer ads on Vimeo
It seems like there’s less content on Vimeo
PROs
CONs
——Protip
Great For All professions.

15. SOMETHING FOR EVERYONE
INSTAGRAM
Photo sharing social media.
NETWORK
▸ Share photos of your observations
or work.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
Less political
No real discussion
PROs
CONs
—Protip
Great For UX, Photographers, Artists, Chefs, Interior Designers

16. NETWORK
▸ Share photos of your observations
or work.
LEARN
▸ Find and follow your professional
heroes and industry favorite
companies here to learn from them.
Very visual.
No discussion.
PROs
CONs
——Protip
Great For UX, Photographers, Artists, Chefs, Interior Designers
SOMETHING FOR EVERYONE
PINTEREST
Photo sharing social media.

17. NOT EXACTLY SOCIAL MEDIA, BUT…

18. NETWORK
▸ Share your achievements (course
completion certificates) on
LinkedIn.
LEARN
▸ Almost anything.
Many of the courses are well developed.
This is a service that costs up to $380/year
PROs
CONs
——Protip
Great For Most professions.
SOMETHING FOR EVERYONE
LYNDA (NOW OWNED BY LINKEDIN)
Online education.

19. BUT WHAT ABOUT __________?!

21. WHO TO FOLLOW

22. THIS STUFF
WHO TO FOLLOW
▸ Local people in your field/related fields who you admire
▸ Authors of books you found insightful
▸ Groups that discuss aspects of your field
▸ Educators that teach about traditional majors for your field
▸ All of these types of people ^ in areas you might not think of as your field,
but they share topics from your field. Huh?! :) For instance, I follow several
childhood education groups because the topics of innovation and creativity .
▸ People in your field that you disagree with.

23. WHAT TO POST

24. YOUR PROFILE

25. WHAT TO POST
YOUR PROFILE
▸ Be who you are
▸ Include a nice photo of yourself
▸ Consider a bio

26. WHAT TO POST
WHAT TO POST
▸ Tell Your Story
▸ Share your ideas, and those you
find interesting in your network.
▸ Share your wins, and the wins of
people in your network.
▸ Talk about People, Places, and Products you love.
▸ Tasteful humor is always welcome.
▸ Ask questions (that aren’t easily Googled).
▸ Witty observations

27. WHAT TO POST
WHAT TO POST
▸ What inspires you
▸ What (or who) you treasure, and why.
▸ Favorite tools that make life easier.
▸ Cat videos…or goat videos…maybe a sloth here and there…
▸ What Else?

28. ASK A FRIEND (IN REAL LIFE) FOR SOME
RADICAL CANDOR

29. WHAT TO POST
ASK A FRIEND HOW YOU’RE DOING
▸ Ask someone you trust to give you honest feedback on what your posting.
▸ Note what you could improve, and improve it.
▸ Note what you’re doing well, and stick with it!

30. WHEN IN DOUBT, DON’T POST IT

31. WHAT TO POST
WHAT NOT TO POST
▸ If it isn’t positive, think twice before posting it.
▸ If it’s kinda gross, consider not posting it.
▸ If it doesn’t help you meet your goals, skip it.

32. DEEPEN YOUR CONNECTIONS

33. WHAT TO POST
HOW TO DEEPEN RELATIONSHIPS ONLINE
▸ Ask for help - seriously.
This engages people.
▸ Comment on other people’s posts.
It isn’t all about you. You’ve got to
reach out to others.
▸ Ask if you can help someone else.
If you see that someone else is
struggling, see if you can help them.
It will deepen your connection, and
it’s just part of being a good human
to help each other out!

35. PLANNING

39. QUESTIONS?

40. THANK YOU