How classes, clubs, and special interest groups can use social media to advance their mission of connecting alumnae to one another and the College.

1. MEDIA
THE
VALUE OF
SOCIAL

2. Promote events, programs, initiatives.
Engage alumnae on a day-to-day basis.
Create a dialogue/conversation between alumnae.

4. Classes: 40
Groups/Clubs: 20
Followers:
9,885

5. Mount Holyoke Alumnae on Facebook
17,200

6. • Connect organizations
with their “fans”
• Are public and show up in
search engines
• Can send updates
• Have tabs/applications
that uncover more
information
• Set up for more
personal interaction
• Can be set to “open” or
“closed”
• Can send direct
messages
• Events
• Purchase ads

7. • Post photos from your college years or from events
• Promote initiatives or programs that support the class
• Highlight alumnae achievements
• Share class updates/gather input about Reunion, mini reunions, or
club events.
• Wish classmates or club members a happy birthday
• Share/repost from other pages, such as the Association or College’s
• Ask engaging questions

8. 1. Be consistent in how often you post/moderate
2. Don’t overextend yourself
3. Keep private conversations private
4. Photos perform 53% better than other types of posts.
5. Posts with questions garner 100% more comments than those
without.
6. Mind character limits; shorter posts often do better
7. When out of ideas, steal!

9. 1. Broadcast email (alumnae.mtholyoke.edu/communications-request)
2. Linking on Association’s website (alumnaewebmaster@mtholyoke.edu)
3. Private message to friends from your class on Facebook.
4. Include in all class communications
5. Announce at events