www.andrewchow.sg

1. Social Media & Community Professional Acquisition Social Media Strategy i
EARLY BIRD SPECIAL ONLY S$599* + GST
CONGRESS
Register now and SAVE $400
SERIES PLUS – Visit HR Summit & Save an Additional $100
2ND Annual
Social Media
Lionel TAN Congress 2012
Mandarin Aileen Markey, Regional Director2012 Mediab
Orchard, Singapore | 14th June HR-
Equity Partner
Rajah & Tann LLP Madan NAGALDINNE
Head of HR Asia Pacific Lionel TAN‐ Partner, Rajah Tan LLP
FACEBOOK
Lionel TAN‐ Partner, Rajah Tan LLP
Aadil BANDUKWALA
Andrew CHOW
Mike Blanding
Manager, School Relations
Marie Petit- Manager of HR, Solidiance
Social Media Strategist
Talent Acquisition Social
Media Advisor
& Employee Engagement Marie PETIT & Managing Director Dell
Ideamart (S) Pte Ltd Aileen MARKEY
Intercontinental Director of HR Asia
Hotels Group (IHG) Solidiance Regional HR Director
Andrew CHOW‐ Social Media Strategist, Managing Director I
Mediabrands
Ltd.
Andrew CHOW‐ Social Media Strategist, Managing Director Ideamart Pte.
Ltd. The 2nd Annual Social Media Congress is a highly engaging event covering the full scope
of how today’s workplace can best use and embrace social media. From talent strategies and
communications to the many legal ramifications affiliated with the use of social media, each
facet will be analysed via informative case studies, insightful panel discussions and interactive
workshops. Hear first-hand from social media experts along with esteemed HR, legal and
communications professionals on how to tap the full potential and avoid the pitfalls of social media.
Matthew Hardman
Mike Blanding is Manager, School relations & employee engagement for
Senior Product Manager
Intercontinental hotels Group (IhG), looking after asia, Middle one-day congress and be better equipped to:
VMware ASEAN & Attend this intensive east & africa. In
this role, Mike oversees management traineepractical functions of social media in HR and Communications through real-life case
India • Assess the programmes, internship
programmes, social media attraction channels, and employee engagement
studies
across the region.
• Determine how social media can streamline your talent acquisition processes to attract the best
talent
a graduate from Cornell university’s School of hotel administration, Mike started
his career with IhG as an intern • Hear from social media experts on how to roll out a quality social media policy by co-aligning
during his undergraduate studies which
eventually led to a full-time role with the company. In his career with IhG, Mike
with business goals and existing guidelines
has spent years working in distribution marketing, tactical marketing, and brand Madan NAGALDINNE, Head of HR for APAC, Facebo
management and was instrumental in • Educate your staff on the legalities of utilising social media for employee personal use and
the repositioning of the holiday Inn brand
across asia pacific. corporate actions
Madan NAGALDINNE, Head of HR for APAC, Facebook
• Identify and apply risk management strategies for social media platforms
In 2010, Mike made the transition into the world of human resources where he
enjoys applying his marketing & branding expertise to media into core strategic HR and organisation functions
• Integrate social enhancing recruitment
marketing efforts and building of the IhG employer brand.
Who should attend? PLUS: Interactive panel discussion and
• CEOs/MDs/Presidents/ Line Managers practical workshop
• V
Ps/Directors/Heads/Managers/ Executives of: • What are HR’s major challenges in
• Human Resources social media?
• eveloping effective social media
D
• Talent Acquisition corporate usage policies
• Employer Branding
• In-House & Legal counsels
• Employer Branding
HR Goes Social
• Communications
Bring your smart
• IT Staff phones, laptops and
gadgets and participate
* Early Bird savings end 1st June 2012 in a live workshop

2. 2ND Annual
CONGRESS
SERIES Social Media Congress 2012
Topics Include:
Social Media in the Workplace Panel Discussion
• Transforming your organisation to embrace the Social Media and its Implications for HR: What are HR’s
social era – defining HR’s role Major Challenges in Social Media?
• How can and should HR change to embrace the • How does HR perceive social media? Is it widely
power of social media? accepted or treated with apprehension?
• Creating a unique advantage to your organisation • Multiple social media platforms and technology-
on building an employee social experience which one suits your company best?
• What are the pitfalls and success factors of social • How can you integrate social media in strategic HR
media in HR? functions?
• How can we best use social media to support HR • How does HR align social media with existing
processes? company policies?
Social Media’s Role in Talent Acquisition & Employer Hands-on Workshop: Developing Social Media Corporate
Branding Usage Policy
• Examine social media tools, simulations and virtual • Understand how to effectively devise, implement,
world technologies which aim to expand talent and monitor social media policy
pools and match jobs to candidates • Define the scope of usage policy
• Explore how leading organisations are using these • Train and educate employees about technologies
technologies in their HR practices and social media platforms
• Analyse the pros and cons of social media tools and • Outline social media guidelines and utilise existing
determine which approach suits your organisation policy and guidelines
best
• Develop employer branding strategies by tapping Employee Engagement and Effective Communication
on social media Strategies in the Workplace
• How can HR incorporate social media and virtual • Recognising social media as a source of rich
technologies in their hiring practices? engagement opportunities to build communities of
employees
Legal Perspectives: Critical Issues on Social Media and • How does social media increase employee
Employment Rights engagement?
• Using social media to promote the company’s • What are the key barriers that would slow adoption
branding - employees and third party rights of social media-based employee engagement in
• Determining ownership rights of social media your company?
contents • What impact might social media have on the
• Employer liability for employees’ acts of organisation of the future?
infringement and vicarious liability • Encouraging open communication and collaboration
• Potential legal claims by employees and how to in the workplace with social media platforms
mitigate against such claims
• Implementing effective social media policies: Targeting Gen Y recruits via social media channels:
Identifying best practices effective internship and graduate programs.
• Legal updates: Recent changes to the Evidence Act • Scoping the scene - Who is considered best practice
and its impact on social media in using social media to recruit Gen Y?
• What is the Data Protection Act and how will it • Growing your followers - How do I establish and
affect utilisation of social media? grow a base of relevant followers?
• Getting started - What do I need to know as I
Risk Implications of Social Media in HR embark on this journey?
• Identifying the potential risks and hazards social • Tips & tricks - What has IHG learned along the way?
media pose for HR
• Impacts on employee productivity, company
branding and reputation
• Determining mitigation and management strategies
– best practice model
• Case study: Terminations over misuse of social
media and how to avoid the pitfalls

3. 2ND Annual
CONGRESS
SERIES Social Media Congress 2012
Esteemed Speakers:
FACEBOOK Ideamart (S) Pte Ltd
Madan NAGALDINNE Andrew CHOW
Head of HR Asia Pacific Social Media Strategist & Managing Director
Madan has had an outstanding career as a Human Resource Andrew Chow is a certified life coach, entrepreneur, speaker and
professional spanning over 15 years. He has gained a progressively author in Singapore. Andrew has spoken in many conferences to
global HR expertise. He currently leads the HR function for business leaders of South East Asia and civil servants in Middle
Facebook Asia. Prior to joining Facebook in early 2011, Madan East and North Africa region. His insights on Social Media Strategy,
was the Director and Head of HR for Amazon.com for India and Media Management and Personal Branding have made him a choice
Singapore where he and his team helped scale Amazon’s India and selection for workshop leaders. Founded Ideamart in 1994, Andrew
Singapore operations to over 5000 people and 4 development won the Spirit of Enterprise Award in 2008 and the Successful
centers. Previously, he worked with KLA– Tencor, Milpitas as Entrepreneur Award in 2010. Andrew graduated from Thames
Director HR and Tavant Technologies, Santa Clara as VP HR. Valley University and is also a Certified Trainer, Assessor and
Developer under WDA-WSQ courses.
VMware ASEAN & India
Matthew Hardman Mediabrands
Senior Product Manager Aileen MARKEY
Matthew Hardman joined VMware in 2011 and he is responsible Regional HR Director
for developing the product go-to-market strategy for VMware’s An experienced HR professional, Aileen is currently the Regional
Cloud Infrastructure and End User Computing solutions. In HR Director of Mediabrands, a global marketing agency and a
his role, he also drives the marketing strategy, messaging, part of Interpublic Group (NYSE: IPG), one of the world’s leading
positioning, pricing, packaging, field enablement and evangelism organisations of advertising agencies and marketing services
of these solutions. Matthew has over 15 years of experience in companies. Mediabrands enhances the communications offering
software development and technology marketing across Small and performance across its network of media agencies including
Business through to Enterprise customer segments. Prior to Initiative, UM, MAGNA and a roster of Specialty Service Groups.
joining VMware, Matthew spent 10 years in Microsoft marketing Prior to her role, Aileen was HR Leader, Group Leadership &
a variety of technologies from the Windows operating system to Organisational Development at Wesfarmers Insurance and Field HR
Microsoft’s developer tools. Based in Singapore, Matthew enjoys Director, Consumer & Online at Microsoft. Aileen has also worked at
spending time with his family, and if time allows, saving the AOL Time Warner as Recruitment Specialist.
world in video games.
Intercontinental Hotels Group (IHG)
Dell- India Mike Blanding
Aadil BANDUKWALA Manager, School Relations & Employee Engagement
Talent Acquisition Social Media Advisor Mike Blanding is Manager, School Relations & Employee
Aadil is a Social Media Professional with a proven background Engagement for Intercontinental Hotels Group (IHG), looking
in Talent Acquisition and Internet Media. He is part of the Global after Asia, Middle East & Africa. In this role, Mike oversees
Talent Acquisition Social Media Strategy team responsible management trainee programmes, internship programmes,
for crafting and executing the Talent Acquisition Social Media social media attraction channels, and employee engagement
strategy in India. Being very active on social media platforms, across the region. A graduate from Cornell University’s School
Aadil supports Dell’s presence online to effectively communicate of Hotel Administration, Mike started his career with IHG as
Dell’s Employment Brand as well as increase overall application an intern during his undergraduate studies which eventually
rate and hires from social media. Recently, SHRM India ranked led to a full-time role with the company. In his career with IHG,
Aadil as one of India’s Top 10 Most Influential People in Human Mike has spent years working in distribution marketing, tactical
Resources on Social Media. He has also been featured in marketing, and brand management and was instrumental in
magazines like People Matters and portals like Rediff.com. the repositioning of the Holiday Inn brand across Asia Pacific.
In 2010, Mike made the transition into the world of Human
Rajah & Tann LLP- Singapore Resources where he enjoys applying his marketing & branding
Lionel TAN expertise to enhancing recruitment marketing efforts and
Equity Partner building of the IHG employer brand.
Lionel started out his career in law as a Deputy Public
Prosecutor and concurrently held the appointment of Assistant Solidiance
Director of the Computer Information & Systems Department Marie PETIT
of the Attorney-General’s Chambers. Since joining private Director of HR Asia
practice he has been involved in various high profile commercial With over 10 years of HR experience in an array of different
and criminal litigation cases and has advised clients on a wide countries, Marie has worked in Europe, Africa, and Asia for global
spectrum of commercial and criminal matters. He has a keen companies as well as SMEs. Her experience is focused on securing
interest in the field of Information Technology Law, with special talent for the organization and building in-house HR systems to
emphasis on the developing area of litigation practice in the enable personal and company growth. Marie is an accomplished
Information Technology arena. He has been involved in cases human resources executive with proven experience in policy and
dealing with Internet defamation, Internet fraud, on-line security procedure, recruiting and hiring practices, personnel development,
breaches, trade secrets and misappropriation of confidential legal compliance issues, managerial support, union negotiations
information, telecommunication regulatory issues and software and labour relations. Currently as Head of HR for Solidiance,
implementation and website development disputes. Lionel also Marie is devoted to working side-by-side with clients to outpace
advises on the developing area of Competition Law in Singapore. the competition, close gaps in growth and deliver breakthroughs
in performance and profitability. Solidiance’s Asia focus provides
clients with a better understanding of intrinsic regional issues.

4. 2ND Annual
CONGRESS
SERIES Social Media Congress 2012
Registration includes: presentations, luncheons, networking
Order Form sessions, refreshments and delegate pack
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on Wednesday, 14th June 2012 at Mandarin Orchard, Hotel Singapore. Upon Invoice Cheque: Enclosed is our cheque for S$
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Contact Tariq Tel: (65) 6423 4631 Email: tariq@keymedia.com.sg Fax: (65) 6423 4632 Website: www.hrmcongress.com
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