The document discusses social media and digital marketing. It outlines the "Wheel of Social Media Engagement" which highlights five factors that drive engagement on social media: the information effect, connected effect, network effect, dynamic effect, and timeliness effect. It then provides statistics on the top social networks like Facebook, YouTube, WhatsApp, and Instagram. Facts are presented on social media usage trends and projections.

1. Social Media
& Digital
Marketing

2. Wheel of Social Media
The Wheel of Social Media Engagement highlights five factors that focus on the uniqueness of social media in driving
engagement. The five spokes of the wheel are: the information effect, connected effect, the network effect, the dynamic
effect, and the timeliness effect.
The Information Effect : Outcome in which relevant information is spread by firms or
individuals to other members of the social network
The Connected Effect : Outcome that satisfies humans' innate need to connect with other
people
The Network Effect : Outcome in which every post is spread instantaneously across social
media
The Dynamic Effect : Information is exchanged to network participants through back-and-forth
communications. Examines how people flow in and out of networked communities as their
interests change.
The Timeliness Effect : Firms must engage with the customer at the right place and time

3. Facebook
2,910
Youtube
2,562
Whatsapp
2,000
Global social networks ranked by number of users 2022
Instagram
1,478
03
Worldwide Monthly Active Users (In Millions)
Top Four

4. “If your business is not on the
internet, then your business will be
out of business”

5. ● 98.5% of Facebook users access the platform on mobile devices
● 90% of people on Instagram follow a business
● LinkedIn has more than 830 million active users in 200 countries and regions worldwide
● The number of YouTube users is projected to reach 2.8 million by 2025.
● 79% of people say that user-generated content on social media significantly impacts their
purchasing decisions.
Facts

6. World Statistics
More than half of the world
now uses social media (59%)
4.70 billion people around
the world now use social
media, 227 million new users
have come online within the
last 12 months
l

7. The Start of Media Platforms
Six Degrees & LinkedIn MySpace & Facebook

8. Smartphone

10. Projections

11. Social Media
What I have learned in 2022:
As time goes on and technology advances, we must adapt to those advances and
changes to become successful in our environment. As a younger generation enters we
must keep traditions alive but to pursue the advancements too.