Google+ is Google's new social network that is aimed at changing how people share information by building a more open and centralized social graph through Circles and integrating social features more deeply into Google's other products and services over time. The document outlines key aspects of Google+ like Hangouts, sharing options, business pages, apps, and strategies for marketers to leverage the new platform. Google sees Google+ becoming the core of its services and replacing standalone products like YouTube and Blogger.

1. Google +
Changing the way we share.
+
Changing the way we share.

2. Christian Adams
Agency Operations Manager
http://mindson.com

3. I have Social Media fatigue.
NOT ANOTHER
SOCIAL NETWORK!!!!

4. GOOGLE+ WILL BECOME THE
CORE OF GOOGLE’S SERVICES
“The assumption is that everything will move over to using
the Plus infrastructure over time”
-Eric Schmidt, Google’s Chairman

5. +
calendar

6. Google Sites attract more than 1 billion visitors
worldwide each month and accounts for
10.4% of all time spent online.
- Source: comScore Media Metrix, Worldwide, June 2011

7. 20 Million Beta Testers
(in 3 weeks)
+1 Button is on pace to replace the “Like” Button

8. Context + Content + Convenience

10. Google+ Socialized Ecosystem
Connect Discover Publish Entertain Promote
Calendar Search Blogger Blogger Blogger
Docs Latitude Youtube Youtube Youtube
News Picasa Picasa Picasa
Gmail
Reader Music Feedburner
Groups Maps/Places Places
G+ Circles, (Sparks) Adwords
Chat, Translate Checkout
Voice, Android Market
Hangouts, +1 Button
Huddle PostRank
(Analytics)
Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)
Source: G. Grover, Steal Thunder
Version 3.0, 7-26-11

11. Circles are the new segmentation and collaboration tool.
1rst Gen
2nd Gen
Hangouts Circles
3rd Gen
Video Conferencing/Webinars
Document Sharing
Screen Sharing
Whiteboards

12. “Those crazy kids at Google, their ironic metaphors,
and renting a Wave pool to celebrate Google+.”
-Christian Adams, Minds On

13. Symmetric Sharing
You Facebook Me
You Twitter Me
Google’s Asymmetric Sharing
You Me

14. http://thefuturebuzz.com/2009/08/19/social-seo-strategy/

15. Social Search is about organic relevancy and improving results.
- Amit Singhal, Google

17. Websites Using Google's +1 Button Get 3.5x the Google+ Visits
-Hubspot
50% more than Twitter
-Rand Fishkin, SEOMoz.org
Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-
Data.aspx#ixzz1UqNewnYw

18. Does it replace your blog?

19. The Answer is:
No

23. Gaming...
...it’s coming
....is here.

24. Business Pages/Verified Profiles
This is my daughter’s wallpaper.
Justin Bieber/Lady Gaga
I swear.

25. Pros Cons
• #1 Search Engine • Recreating Your Social Graph
• Free SaaS applications • Duplicate Content Filtering
• Hashtags / Real-Time Search • Comment Filtering (Mute Post)
• Open API (Partial) • Target Marketing (Yes, but No)
• Better Conversations/Communication • No Events (Yet)
• Relevancy • No Polling (Yet)
• Better Business Pages • Pseudonyms (Yet)
• Better Market Segmentation
• Better Ad Service
• Decreased Bounce Rates (GUI)
• Privacy Controls
• Responsive Project Team

26. Guides
Mashable’s Guide to Google+ Google+ How-To Document
Lifehacker’s Make The Most of Google+ +forGoogle
What’s New in Google+ Circle Sunday
GPlus Resource
Profile Link Shorteners
PlusYa gplus.to
Member Directories
Social Statistics Google+ Counter
Recommended Users Group.as
gglpls Find People On Plus
Extensions
Surplus Google Plus Me
PhotoZoom Start Google Plus
Usability Boost Plus Minus
Reply To Author Publish Sync

27. http://thebiggandbusiness.com
http://googleblog.blogspot.com

28. Keys To Success
• Circles
• Search
• Simplicity
• Apps
• Ecosystem

29. KEY TAKEAWAYS
UNDERSTAND BEHAVIOR,
NOT TECHNOLOGY

30. Christian Adams
christian.adams@mindson.com
740.548.1645 x 105
Google+
@christiangadams
Marketing
Smart
Creativity
Communications
http://mindson.com