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Guidelines for the Digital Poster Presentation
Module title: Theories and Principles in Education, Teaching
and Learning
Assessment Point: Summative assessment
Assessment task: Digital Poster Presentation
Word count limit: 4 PowerPoint slides
Submission deadline: Please consult the VLE.
Submission procedure: Please submit via the submission link on
the VLE.
General Guidance
Create a Digital Poster Presentation (max 4 PowerPoint slides)
on personal experiences and learning in
planning, delivering and evaluating a lesson/session.
This must also make reference to relevant theories and models
(as presented on the module's material)
and include references/evidence to these as support for your
presented images and summaries which
will make up the digital poster, without any further explanation
or critique to these theories/models.
Summative assessment criteria for DIGITAL POSTER
PRESENTATION Available
marks
Criteria
Explanation of Criteria
100/100
Text Content
Complete & comprehensive text
appropriate for the purpose of the
presentation
50
Text Length Max. 4 PowerPoint slides 15
Format & Design
Appropriate format for the purpose of
presentation (fonts, layout)
15
Grammar/spelling Punctuation & grammar 20
2
Structure of the PowerPoint Presentation
The PowerPoint presentation should include four slides and
cover the following sections/aspects and content (as
shown and stated in the table below).
Further Explanation Marks available
You need to follow the template found on VLE. 100/100
The PowerPoint presentation needs to include four slides:
1. Module code, module name and personal details, topic.
2. Personal experiences and learning in planning, delivering and
evaluating a
lesson/session and supporting references to theories and models
3. Personal experiences and learning in planning, delivering and
evaluating a
lesson/session and supporting references to theories and models
4. References
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
MKT 456-CRM
Instructor:
Cynthia Bellian, MBA
E-mail: [email protected]
1
Managing Customer Experience and Relationships: A Strategic
Framework
Chapter 8
Customer Insight, Dialogue and Social Media
1
Chapter 8 Preview
Review IDIC Framework: Interact
Role of Social Media in Interaction
Bottom-Line Benefits of Social Media
Four Ways to Use Social Media to Build Customer
Relationships
Listening to the Customer
Crowd Service
1-9-90 Dynamic
Transparency and Trust
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
2
2
Action
Analysis
…customers as unique addressable individuals
…by value, behavior and needs
…more cost -efficiently and effectively
…some aspect of the company’s behavior, offerings, or
communications
Identify
Differentiate
Interact
Customize
Review: IDIC Framework
COPYRIGHT © 2009. ALL RIGHTS PROTECTED AND
RESERVED.
‹#›
3
Role of Social Media in Interaction
Recall from Chapters 1 and 2: customer relationship is the goal,
and technology is a means to that goal
Customers are human beings, and human beings prefer
conversing with other human beings – social media is one cost-
effective way to make that happen
The key question: how can social media help an enterprise
interact with customers and prospects in order to create and
manage profitable, mutually beneficial relationships with them?
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
4
4
Bottom-Line Benefits of Social Media
Increased online buzz around a brand, product, or service,
increasing product sales across channels
Improved search results from customer conversations about the
organization, increasing Web site traffic
More influence from customer recommendations in social
networks and online communities than offline referrals, which
leads to more deal closings
Deeper insight into customers’ uncensored preferences, needs,
and behaviors
Customers helping other customers online, decreasing service
costs
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
5
5
Four Ways to Use Social Media to Build Customer
Relationships
To engage and activate the enterprise’s most enthusiastic
supporters to spread the word about the brand
To empower customers to defend the enterprise’s brand in times
of stress and help it recover from missteps or disasters
To listen in on customer conversations that involve the
enterprise and/or its competitors
To enlist the company’s own customers to help provide service
for other customers
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
6
6
Listening to the Customer
What to listen for: brand and customer
Brand monitoring
Who is talking about the brand?
What are they saying?
Where are they talking?
Customer monitoring
What pain points are being highlighted?
What is the emotion or sentiment being shared?
What information is being shared about various customer
experience touchpoints?
Managing Customer Relationships: A Strategic
Framework, Third Edition, Don Peppers and Martha Rogers
7
7
Crowd Service:
Customers Helping Other Customers
When creating an online community to encourage crowd service
(myfico.com example):
Invite super-users to join the community.
Market and advertise the community.
Deploy community platform technology that allows users to rate
the answers the super-users provided.
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
8
8
1-9-90 Dynamic of Social Networks
Like the Pareto principle, the 1-9-90 is a power law:
1 percent post
9 percent respond to posts
90 percent just read the posts
Two important implications:
Must invite the 1 percent to your online community
Don’t mistake lack of actual conversational input as lack of
interest – 90 percent may not post at all, but they’re still using
the information. 10 percent response is typical.
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
9
9
Transparency and Trust
The all-pervasive requirements for social media effectiveness:
Honesty
Straightforwardness
Transparency
Traditional marketing and the two realities
Did not require trustworthiness, only believability
Social media and speed of connectivity quickly exposing
scandals and cover-ups
Reveals the two realities of traditional marketing spin: the
genuine reality, and a separate, created reality
Building genuine relationships with customers requires
transparency at all levels
Managing Customer Relationships: A Strategic Framework,
Third Edition, Don Peppers and Martha Rogers
10
10
image1.png
image2.jpeg
image3.jpeg
image4.png
image5.png
Theories and Principles in Education, Teaching and Learning
Name of student and student number.
PGCEi in Education
Topic
Do you want any images on it?
Personal experiences and learning in planning, delivering and
evaluating a lesson/session and supporting references to
theories and models in planning, delivering and evaluating a
lesson/session.
Personal experiences and learning in planning, delivering and
evaluating a lesson/session and supporting references to
theories and models in planning, delivering and evaluating a
lesson/session
References (Harvard)

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1 Guidelines for the Digital Poster Presentation .docx

  • 1. 1 Guidelines for the Digital Poster Presentation Module title: Theories and Principles in Education, Teaching and Learning Assessment Point: Summative assessment Assessment task: Digital Poster Presentation Word count limit: 4 PowerPoint slides Submission deadline: Please consult the VLE. Submission procedure: Please submit via the submission link on the VLE. General Guidance Create a Digital Poster Presentation (max 4 PowerPoint slides) on personal experiences and learning in planning, delivering and evaluating a lesson/session.
  • 2. This must also make reference to relevant theories and models (as presented on the module's material) and include references/evidence to these as support for your presented images and summaries which will make up the digital poster, without any further explanation or critique to these theories/models. Summative assessment criteria for DIGITAL POSTER PRESENTATION Available marks Criteria Explanation of Criteria 100/100 Text Content Complete & comprehensive text appropriate for the purpose of the presentation
  • 3. 50 Text Length Max. 4 PowerPoint slides 15 Format & Design Appropriate format for the purpose of presentation (fonts, layout) 15 Grammar/spelling Punctuation & grammar 20 2 Structure of the PowerPoint Presentation The PowerPoint presentation should include four slides and cover the following sections/aspects and content (as shown and stated in the table below). Further Explanation Marks available
  • 4. You need to follow the template found on VLE. 100/100 The PowerPoint presentation needs to include four slides: 1. Module code, module name and personal details, topic. 2. Personal experiences and learning in planning, delivering and evaluating a lesson/session and supporting references to theories and models 3. Personal experiences and learning in planning, delivering and evaluating a lesson/session and supporting references to theories and models 4. References Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers MKT 456-CRM Instructor: Cynthia Bellian, MBA E-mail: [email protected] 1 Managing Customer Experience and Relationships: A Strategic Framework
  • 5. Chapter 8 Customer Insight, Dialogue and Social Media 1 Chapter 8 Preview Review IDIC Framework: Interact Role of Social Media in Interaction Bottom-Line Benefits of Social Media Four Ways to Use Social Media to Build Customer Relationships Listening to the Customer Crowd Service 1-9-90 Dynamic Transparency and Trust Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 2 2
  • 6. Action Analysis …customers as unique addressable individuals …by value, behavior and needs …more cost -efficiently and effectively …some aspect of the company’s behavior, offerings, or communications Identify Differentiate Interact Customize Review: IDIC Framework COPYRIGHT © 2009. ALL RIGHTS PROTECTED AND RESERVED. ‹#› 3
  • 7. Role of Social Media in Interaction Recall from Chapters 1 and 2: customer relationship is the goal, and technology is a means to that goal Customers are human beings, and human beings prefer conversing with other human beings – social media is one cost- effective way to make that happen The key question: how can social media help an enterprise interact with customers and prospects in order to create and manage profitable, mutually beneficial relationships with them? Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 4 4 Bottom-Line Benefits of Social Media Increased online buzz around a brand, product, or service, increasing product sales across channels Improved search results from customer conversations about the organization, increasing Web site traffic More influence from customer recommendations in social networks and online communities than offline referrals, which leads to more deal closings Deeper insight into customers’ uncensored preferences, needs, and behaviors Customers helping other customers online, decreasing service costs Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 5
  • 8. 5 Four Ways to Use Social Media to Build Customer Relationships To engage and activate the enterprise’s most enthusiastic supporters to spread the word about the brand To empower customers to defend the enterprise’s brand in times of stress and help it recover from missteps or disasters To listen in on customer conversations that involve the enterprise and/or its competitors To enlist the company’s own customers to help provide service for other customers Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 6 6 Listening to the Customer What to listen for: brand and customer Brand monitoring Who is talking about the brand? What are they saying? Where are they talking? Customer monitoring What pain points are being highlighted? What is the emotion or sentiment being shared? What information is being shared about various customer experience touchpoints? Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 7
  • 9. 7 Crowd Service: Customers Helping Other Customers When creating an online community to encourage crowd service (myfico.com example): Invite super-users to join the community. Market and advertise the community. Deploy community platform technology that allows users to rate the answers the super-users provided. Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 8 8 1-9-90 Dynamic of Social Networks Like the Pareto principle, the 1-9-90 is a power law: 1 percent post 9 percent respond to posts 90 percent just read the posts Two important implications: Must invite the 1 percent to your online community Don’t mistake lack of actual conversational input as lack of interest – 90 percent may not post at all, but they’re still using the information. 10 percent response is typical. Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers
  • 10. 9 9 Transparency and Trust The all-pervasive requirements for social media effectiveness: Honesty Straightforwardness Transparency Traditional marketing and the two realities Did not require trustworthiness, only believability Social media and speed of connectivity quickly exposing scandals and cover-ups Reveals the two realities of traditional marketing spin: the genuine reality, and a separate, created reality Building genuine relationships with customers requires transparency at all levels Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 10 10 image1.png image2.jpeg image3.jpeg image4.png image5.png
  • 11. Theories and Principles in Education, Teaching and Learning Name of student and student number. PGCEi in Education Topic Do you want any images on it? Personal experiences and learning in planning, delivering and evaluating a lesson/session and supporting references to theories and models in planning, delivering and evaluating a lesson/session. Personal experiences and learning in planning, delivering and evaluating a lesson/session and supporting references to theories and models in planning, delivering and evaluating a lesson/session References (Harvard)