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Salisbury / Modbury 
Managing and measuring your 
social media activities using 
Hootsuite 
Allison Miller, Vanguard Visio...
You’ll find these slides at: 
slideshare.net/vanguardvisions
Session Overview 
• Why use social media in business? 
• Which social media sites are you using for your 
business? 
• How...
Why use social media in 
business?
http://www.youtube.com/watch?v=a949jCX23Tg 
February 2013
Social media 
Build 
Customers 
Social 
Media 
Raise 
awareness 
Listen to 
what 
people are 
saying 
Connect 
with 
other...
Which social media sites 
are you using for your 
business?
Data source: http://www.socialmedianews.com.au 
Australian Social Media 
Stats* 
• Facebook – over 13,600,000 
users 
• Yo...
Source: Smarter Business Ideas – Spring 2013 – “Make a social call” 
Facebook – aka ‘the Pub’ 
• Connect with friends or s...
Google+ – aka ‘SEO buddy’ 
• Early adopters, technology industry leaders 
• Google SEO, Google Reviews, Google Maps, 
Goog...
Source: Smarter Business Ideas – Spring 2013 – “Make a social call” 
LinkedIn – aka ‘the Office’ 
• Business Networking (K...
Source: Smarter Business Ideas – Spring 2013 – “Make a social call” 
Twitter – aka ‘SMS / Chat’ 
• Short posts (best < 100...
YouTube – aka ‘Moving pictures’ 
• Strong message, Show don’t tell 
• Tutorials, stories, debunk myths, Pros/Cons, 
action...
Instagram/Pinterest – aka ‘Visual’ 
Instagram 
• Inspirational images 
• Sneak peeks, behind the scenes, product demos 
• ...
How are you managing 
your different social 
media profiles now?
What is Hootsuite?
Data source: http://www.socialmedianews.com.au 
Hootsuite 
• Social Media Management Tool 
• Manage and monitor 
multiple ...
Hootsuite – an overview
Hootsuite – writing posts and 
following streams
Hootsuite – scheduling posts
Hootsuite – monitoring 
scheduled posts
Hootsuite – advertising
Hootsuite – followers / 
following
Hootsuite – other uses
Hootsuite – settings
Hootsuite – measuring posts
Hootsuite – weekly summary
Creating a Hootsuite 
social media strategy
Understand your target market 
CC-BY Image: Clipart – Target with arrow by anonymous - http://openclipart.org/detail/13234...
Your social media goal 
CC-BY Image: by Public Domain Pictures - Goal Soccer Sport Aim Ball Grass Objective Cup - http://p...
Which social media sites? 
CC-BY Image: by kropekk_pl - http://pixabay.com/en/social-media-media-social-facebook-419944/
What are your competitors doing? 
CC-BY Image: by Nemo - http://pixabay.com/en/wrestling-sport-fight-competition-311456/
What? When? Where? Why? 
Link to a call to 
action 
Create blog 
post 
Condensed 
version for 
eUpdate 
Provocative 
Hoots...
Who’s doing what? 
CC-BY Image: by geralt - http://pixabay.com/en/man-silhouette-responsibility-97975/
Creating compelling posts 
CC-BY Image: Casera Black Beans by Caribbean Shibe - http://caribbeanshibe.com/product/casera-b...
Creating compelling posts 
Ways to keep them: 
1.Pose a question 
2. Use a quote 
3. Use a powerful story 
4.Enticing (or ...
Measure and monitor 
CC-BY Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flic...
Use those stats - Data Analytics 
• Google Analytics 
• Blog Analytics 
• Facebook Analytics 
• Bit.ly 
• Conversions / 
r...
Measuring your ROI 
CC-BY Image: 
DIRECT ROI INDIRECT ROI 
Immediate sales/contracts Sales/contracts which come at a later...
Key considerations
Your 
overall 
marketing 
strategy 
Lurking’s 
OK 
Social 
media 
policy 
Stay up to 
date
What will you investigate 
further?
Workshop evaluation
Allison Miller 
0400 732 270 
allison@vanguardvisions.com.au 
vanguardvisionsconsulting.com.au 
linkedin.com/in/theother66...
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Managing and measuring your social media activities using Hootsuite - October 2014

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Social media sites such as Facebook, LinkedIn and Twitter offer businesses an effective way of promoting their business online through building relationships with their target market and providing good customer service for their existing customers. However, people interact with these social media sites for different purposes, so a well-constructed and executed digital marketing strategy is important to ensure that the right message is posted at the right time. But who has the time to be in all of these spaces all of the time?
Use these slides to learn how you can maximise your time while managing and measuring your social media activities using Hootsuite.

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Managing and measuring your social media activities using Hootsuite - October 2014

  1. 1. Salisbury / Modbury Managing and measuring your social media activities using Hootsuite Allison Miller, Vanguard Visions
  2. 2. You’ll find these slides at: slideshare.net/vanguardvisions
  3. 3. Session Overview • Why use social media in business? • Which social media sites are you using for your business? • How are you managing your different social media profiles now? • What is Hootsuite? • Creating a Hootsuite social media strategy • Key considerations • What will you investigate further? • Workshop evaluation
  4. 4. Why use social media in business?
  5. 5. http://www.youtube.com/watch?v=a949jCX23Tg February 2013
  6. 6. Social media Build Customers Social Media Raise awareness Listen to what people are saying Connect with others
  7. 7. Which social media sites are you using for your business?
  8. 8. Data source: http://www.socialmedianews.com.au Australian Social Media Stats* • Facebook – over 13,600,000 users • YouTube – 13,100,000 users • LinkedIn – 3,900,000 users • Twitter - 2,800,000 users • Instagram – 2,060,000 users • Google Plus – 60,000 users * September 2014
  9. 9. Source: Smarter Business Ideas – Spring 2013 – “Make a social call” Facebook – aka ‘the Pub’ • Connect with friends or seek feedback from customers • 3 short posts/week – useful and relevant content, news and events about your business • Answer questions on status updates and in Groups • Post: Early morning, during lunch, after work, before dinner and before bed • Paid ‘posts’ and ‘pages’ • Competitions for “Likes”
  10. 10. Google+ – aka ‘SEO buddy’ • Early adopters, technology industry leaders • Google SEO, Google Reviews, Google Maps, Google Groups • Get there before your competitors do • More about ‘talking’ than ‘stalking” • Company page • Post: Before / After business hours
  11. 11. Source: Smarter Business Ideas – Spring 2013 – “Make a social call” LinkedIn – aka ‘the Office’ • Business Networking (Key decision makers), Recruitment • Share ‘thought leader’ posts, industry / topic news, how-tos • Offer advice / information in industry / topic groups • Company page • Post: Before / After business hours
  12. 12. Source: Smarter Business Ideas – Spring 2013 – “Make a social call” Twitter – aka ‘SMS / Chat’ • Short posts (best < 100 characters) • Witty comments / quotes, industry news, promos, tips & tricks • Photos / Video • Paid ‘tweets’ and ‘profiles’ • #hashtags & trending • Strong WIFM call to actions – click, interact, buy • Post: between 11 am-3 pm
  13. 13. YouTube – aka ‘Moving pictures’ • Strong message, Show don’t tell • Tutorials, stories, debunk myths, Pros/Cons, action, tips / tricks, how-tos, • Business YouTube Channel • No longer than 3 mins • Professional vs Crappy • Paid targeted promotions • 3-5 / month • Busiest 2-8 pm Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
  14. 14. Instagram/Pinterest – aka ‘Visual’ Instagram • Inspirational images • Sneak peeks, behind the scenes, product demos • Include questions / #hashtags • Ask customers to post with unique #hashtags • 1-2 / day • Post: after 8 pm weekdays & 5 pm on weekends Pinterest • Curate images around key themes: people, animals, houses, clothes, shoes, craft, cars, tools • Repin your images • 1 pin per day • Saturday mornings; Weekdays: 2-4 pm & 8 pm to 1 am Source: Smarter Business Ideas – Spring 2013 – “Make a social call”
  15. 15. How are you managing your different social media profiles now?
  16. 16. What is Hootsuite?
  17. 17. Data source: http://www.socialmedianews.com.au Hootsuite • Social Media Management Tool • Manage and monitor multiple social media profiles • Schedule updates • Share the responsibility • Mobile app to use on the go • Customised analytics
  18. 18. Hootsuite – an overview
  19. 19. Hootsuite – writing posts and following streams
  20. 20. Hootsuite – scheduling posts
  21. 21. Hootsuite – monitoring scheduled posts
  22. 22. Hootsuite – advertising
  23. 23. Hootsuite – followers / following
  24. 24. Hootsuite – other uses
  25. 25. Hootsuite – settings
  26. 26. Hootsuite – measuring posts
  27. 27. Hootsuite – weekly summary
  28. 28. Creating a Hootsuite social media strategy
  29. 29. Understand your target market CC-BY Image: Clipart – Target with arrow by anonymous - http://openclipart.org/detail/13234/target-with-arrow-by-anonymous
  30. 30. Your social media goal CC-BY Image: by Public Domain Pictures - Goal Soccer Sport Aim Ball Grass Objective Cup - http://pixabay.com/en/goal-soccer-sport-aim-ball-grass-20121/
  31. 31. Which social media sites? CC-BY Image: by kropekk_pl - http://pixabay.com/en/social-media-media-social-facebook-419944/
  32. 32. What are your competitors doing? CC-BY Image: by Nemo - http://pixabay.com/en/wrestling-sport-fight-competition-311456/
  33. 33. What? When? Where? Why? Link to a call to action Create blog post Condensed version for eUpdate Provocative Hootsuite posts Pose discussions on online groups
  34. 34. Who’s doing what? CC-BY Image: by geralt - http://pixabay.com/en/man-silhouette-responsibility-97975/
  35. 35. Creating compelling posts CC-BY Image: Casera Black Beans by Caribbean Shibe - http://caribbeanshibe.com/product/casera-black-beans/ What to talk about 1.Get what you want 2. Crystal ball and history 3. Problems or fears 4. Fact, fiction, truth or ties 5.How to, tricks of the trade 6.Best or Worst 7.Ways to fail
  36. 36. Creating compelling posts Ways to keep them: 1.Pose a question 2. Use a quote 3. Use a powerful story 4.Enticing (or scary) facts / stats 5. Provide context / background / mental image 6. Analogies CC-BY Image: Casera Black Beans by Caribbean Shibe - http://caribbeanshibe.com/product/casera-black-beans/
  37. 37. Measure and monitor CC-BY Image: Understanding the relationship between cause and effect by Brian Solis - http://www.flickr.com/photos/briansolis/6786026984/
  38. 38. Use those stats - Data Analytics • Google Analytics • Blog Analytics • Facebook Analytics • Bit.ly • Conversions / referrals
  39. 39. Measuring your ROI CC-BY Image: DIRECT ROI INDIRECT ROI Immediate sales/contracts Sales/contracts which come at a later time Increased hits on your website Referrals for business from unknown sources Reduced time spent on customer service or information provision Increased enquiries about your business
  40. 40. Key considerations
  41. 41. Your overall marketing strategy Lurking’s OK Social media policy Stay up to date
  42. 42. What will you investigate further?
  43. 43. Workshop evaluation
  44. 44. Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisionsconsulting.com.au linkedin.com/in/theother66 Register for eUpdates: bit.ly/digitalcapability vanguardvisions.com.au Connect on: Twitter - twitter.com/vanguardvisions Facebook - facebook.com/vanguardvisions

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