The document outlines 6 rules for using social media effectively: 1) focus on your audience, 2) communicate internally and externally, 3) set measurable goals, 4) provide valuable content, conversation, community, and conversions, 5) experiment and have fun, and 6) listen to feedback and evolve strategies over time. It provides examples of how libraries have used social media to increase visibility, collaboration, and engagement with measurable outcomes. The resources listed at the end can help with developing social media strategies and measuring returns.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
I presented this webinar for Ragan Communications on Thursday, Feb. 24, 2011 with colleagues Ryan Paul and Tripp Underwood. It covers how to use blogs, Facebook and Twitter to accomplish your health care communications and marketing goals.
LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...Kelly Hungerford
My deck from a 45 minute workshop covering lessons learned and practical approaches that have worked for me and shaped our content strategy at Paper.li.
As a one person team for many years I needed a plan and approach that would serve our community, grow our user base and align with business goals.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
BuzzFeed Valentine - Case Study in Digital Marketing EducationScott Cowley
BuzzFeed Valentine is a project piloted at Arizona State University. Marketing students work with BuzzFeed in a way that combines elements of marketing strategy, consumer behavior, digital industry tools, and public outreach.
Presentation given on 9/16/2015 at the MMA Fall Educators Conference in San Juan, Puerto Rico, as part of the AxcessCapon Teaching Innovation Competition finals.
I presented this webinar for Ragan Communications on Thursday, Feb. 24, 2011 with colleagues Ryan Paul and Tripp Underwood. It covers how to use blogs, Facebook and Twitter to accomplish your health care communications and marketing goals.
LinkedIn is an excellent content marketing and lead generation platform for businesses. Our B2B Marketing expert, Pankhuri Anand, gives you an insight into three major aspects of the platform - Company Pages, Groups and Ads.
Presentation for the AmeriCorps Vista group at Siena College in February of 2016. Focused on building social media strategy for non profits, the presentation outlines inventory, strategy, and specific recommendations for participants.
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
#FusionMex Content Workshop: Content Marketing in Practice, Antwerp June 10, ...Kelly Hungerford
My deck from a 45 minute workshop covering lessons learned and practical approaches that have worked for me and shaped our content strategy at Paper.li.
As a one person team for many years I needed a plan and approach that would serve our community, grow our user base and align with business goals.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
Portfolio Optimization Presentation For Iacpmmisterval
Presentation on how to do optimize a bank\'s credit portfolio using Credit Default Swaps. This presentation was made at the IACPM conference in Toronto in 2008.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Webinar: How to Become Socially Savvy While Remaining Compliant LinkedIn
Social media - it's changing our world - especially that of financial advisors, asset managers and other financial professionals.
Some 70% of wealthy investors have altered their investments because of social media. Leadership teams around the globe are grappling with the rapid adoption of, increasing reliance on and relationship dynamics fueled by social platforms.
Facts called out in the soon-to-be released book, The Socially Savvy Advisor, may have bordered on blasphemy in board rooms years ago. But, as author Jennifer Openshaw clearly points out, these behaviors are setting new rules of engagement.
During this webinar, Jennifer Openshaw will moderate a conversation to answer your biggest questions about social media, along with Stuart Fross, Dan Swift and Amy McIlwain.
Topics covered include: How to create a compliant social media policy (template in book). Best practices for using LinkedIn & Twitter for marketing and client servicing (with real case studies). How to create great content; how to use social media for PR & event promotion - Plus, strategies to save time and create a unified approach.
2. Rule Number One Get Back to the Basics
• Know your audience.
• Customer Service Rules!
• When posting write so the user can relate.
• Keep it simple.
3.
4. Rule Number Two
Communicate
•Internal Support of Social Media just as crucial as External Support.
•To control your brand, you must participate.
• Take your existing marketing efforts and get social.
5. Why Internal Support is Important
•It provides a solid baseline for your brand.
•It provides creditability for your posts .
•It allows for proper planning of your social media marketing strategy.
6. Rule Number 3
Have Realistic Expectations
•Set Measurable Goals
•Define Tactics
7. Examples of Some Measurable Goals
• Increase visibility
• Modernize the library’s image
• Increase collaboration
• Recruit new users
• Increase reach of press releases
• Quick info
• Understand users
• Training
8. Examples From CARL
• 1 Tweet’s reach = 128 users by the end of day by
the end of the month 690 users.
• CARL’s Blog received 3721 hits from just promoting
posts on Tweeter in 2012.
9. Plan Ahead
• There are dozens of
resources that can help
you schedule Tweets,
Facebook posts and
blog posts so that they
go up without requiring
you to be tied to a
computer.
10. Social Media is a logical extension of what we have
been doing for centuries.
11. Rule 4 : Encompass the Four C’s:
CONTENT
Add to the online conversation with information that is relevant and
valuable to earn the ticket to admission into the social media inner circle.
CONVERSATION
Use the content to stimulate conversation in strategic online locations.
COMMUNITY
Develop a following of people who matter to you and your business.
Once you build a community of followers, feed that network with relevant
content that stimulates meaningful conversation.
CONVERSION
Convert your followers into customers. By engaging socially
with them online over a period of time, some may eventually become
clients, while others may become evangelists who can help expand
your network.
12. Rule 5
Experiment. Take chances. Don’t
be afraid to have fun by posting
interesting links or asking trivia
questions.
Remember Content is still King!
13. Rule 6 Listen and Evolve
• Social media is always evolving,
so experiment with new methods
and ask your followers for
suggestions on how to improve.
It’s important to listen to feedback
and track metrics. This helps
determine if your messages are
resonating with the public.
14. Review Time
•Rule 1 Get back to basics.
•Rule 2 Communicate.
•Rule 3 Set Realistic Goals.
•Rule 4 Encompass the 4 C’s.
•Rule 5 Have Fun.
•Rule 6 Listen and Evolve.
15. Helpful Resources
Questions
• Army’s Social Media Handbook
• “
How Social Media is Changing Brand Building” by Tracy Sto
• Marketing Today's Academic Library : A Bold New
Approach to Communicating with Students: A Bold
New Approach to Communicating with Students by
Brian Mathews
• Perspectives on Social Media Marketing by
Stephanie Bough Agresta,and Miletsky B. Bonin
• “Rebooting the Antisocial Network” by Michael
Healey
• ROI of Social Media : How to Improve the Return on
Contact Info Your Social Marketing Investment by Guy Powell,
Jason Alexander StevenGroves, and Jerry Dimos
Electronic Resources Librarian • Six Attributes of Successful Project Managers
Combined Arms Research Library
• The Six Essential Principles for Social Media Success
Ft. Leavenworth, Ks 66027
Jason.c.alexander31.civ@mail.mil
in Financial Service Firms
twitter.com/libraryman1
Editor's Notes
Six Attributes of Successful Project Managers < http://www.cio.com/article/447182 “ It is important to remember that changing your organization structure cannot happen overnight. You also need staff, administrators, and possibly members of the governing board to buy into the organizational changes.
Include examples from CARL .
Picture provided by http://ditchthebun.wordpress.com/2012/10/16/libraries-of-the-future-part-1/