This document provides 5 ways to break through using LinkedIn groups: 1) Join groups where your prospects are and post useful content; 2) Focus on 3-4 truly relevant groups and be active in fewer places; 3) Be a thought leader by contributing expertise and answering questions; 4) Recruit by posting compelling job ads to relevant groups late at night; 5) Involve employees by creating timely discussions and guidelines for representing your brand. The key is quality over quantity by focusing efforts in select groups.

1. 5 WAYS TO BREAK
THROUGH USING
LINKEDIN GROUPS

2. 41% OF B2B BUSINESSES RATE
LINKEDIN OVER FACEBOOK
(COMPARED WITH 30%)
Research suggests LinkedIn
has a higher conversion rate
than Facebook for B2B
businesses – 2.74% compared
with .77%
Source: Hubspot
REACH YOUR
WHOLE
NETWORK
ORGANICALLY

3. 1. JOIN GROUPS WHERE YOUR PROSPECTS ARE
• Identify groups where
your customers are, or
groups of people who
talk to your customers,
then get involved
• Post truly useful content
– How-to guides
– Relevant articles
– Blogs

4. 2. FOCUS & MINIMISE
• More is less –
joining 40 groups
doesn’t mean more
contacts, referrals
or leads
• Join three to four
truly relevant
groups and focus
your efforts
• Aim for quality
connections
KEY TAKEAWAY
BE MORE ACTIVE IN
LESS PLACES

5. 3. BE A THOUGHT LEADER
• Use your expertise
• Contribute to key
discussions
• Write articles that
serve your connections
• Answer questions in
Groups or your
connections’ posts
• Direct connections to
resources that can help
KEY TAKEAWAY
HELP, NOT HYPE

6. 4. RECRUIT GREAT PEOPLE
• Post vacancies to a relevant group – sent as a daily email to
members
• Even if a member isn’t the right person, they have a whole
network of their own
• Post late at night – it will be the first item listed in the group’s
daily email
• Make your post compelling for the group – normal job ad site
jargon will not do
WHEN TO AVOID
LOW RETENTION | DOWNSIZING

7. 5. INVOLVE YOUR EMPLOYEES
• 15 minutes at a time
• You’re busy – create
timely discussions
• Provide guidelines on
how to answer
questions and about
your brand’s voice
• Create company-wide
engagement KEY TAKEAWAY
PROVIDE TRAINING

8. Visit linkedin.com/company/brisbanemarketing