Social networks allow users to connect and share information online. Popular social networks include Facebook, Twitter, LinkedIn, and YouTube. Marketers can benefit from social networks by finding customers, building brand awareness, and conducting research. Case studies show how companies like Quantivo have used LinkedIn successfully to generate leads. Nonprofit organizations can also create private social networks to organize supporters and raise funds. While some networks target specific groups, platforms like Google+ are growing rapidly and setting trends for the future of social networking.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
A detailed study on LinkedIn and its associated components, the Do's and Don'ts with case studies. It will help developing an idea about fundraising too.
Today's marketing and business fully depends on the social medias that we use. Marketers are shifting their marketing promotion from offline media to social media because people are now more engaged with their social sites than television, radio or print media.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
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Today's marketing and business fully depends on the social medias that we use. Marketers are shifting their marketing promotion from offline media to social media because people are now more engaged with their social sites than television, radio or print media.
Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides
Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
Net Solutions Drupal Development BrochureNet Solutions
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Mr. Siddharth Pahwa is possessed of experience of good seven years in Teaching. After completing graduation in English (Hons.), Mr. Siddharth joined NIIT as the English Faculty. Having worked there for 2 years or so, he switched to BPO sector in capacity of Voice and Accent trainer. He has been a trainer in various preparatory Coaching Centre’s. Here at i360 Staffing and Training Solutions he has been looking after English and Retail Management for about 2 years. He specializes in Esoteric and Abstruse Premium Vocabulary and is fully conversant with the nuances (complexities) of the English language.
Public lecture - Stem Cell and Male InfertilitySandro Esteves
Reproductive Andrology Workshop III
17-21 January 2016 - Kuwait City - KUWAIT
Organized by: Al Jahra Reproductive Medicine Unit - Ministry of Health
Public Lecture - Stem Cell and Male Infertility
Clinical management of men with nonobstructive azoospermia - Azoospermia Diff...Sandro Esteves
Reproductive Andrology Workshop III
17-21 January 2016 - Kuwait City - KUWAIT
Organized by: Al Jahra Reproductive Medicine Unit - Ministry of Health
Lecture 1: Azoospermia Differential Diagnosis
Clinical management of men with nonobstructive azoospermia - Sperm Retrieval ...Sandro Esteves
Reproductive Andrology Workshop III
17-21 January 2016 - Kuwait City - KUWAIT
Organized by: Al Jahra Reproductive Medicine Unit - Ministry of Health
Lecture 4: Sperm Retrieval Methods in Nonobstructive Azoospermia
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
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This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
Social media tips for financial industry with emphasis on Facebook and LinkedIn. Provides a what, why, when, who and where approach to social media. Great for financial advisors and life insurance agents with little to experience using social media.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
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2. What Is A Social Network?
• A dedicated website or other application that
enables users to communicate with each other
by posting information, comments, messages,
images, etc.
• A network of social interactions and personal
relationships.
4. Social Network Sites
• A social network site is an online service on
which members can establish relationships
based on friendship, kinship, shared interest,
business advantage or other reasons.
• Social network services simplify the process of
sharing information, such as interests, events,
status, and pictures within individual networks.
5. Virtual Community
• A virtual community focuses on building
relationships using discussion boards to
converse about topics of shared interest.
• Examples: online chat rooms, virtual worlds
(online video games), message boards
6. Popular Social Network’s Traffic
• Facebook: 700 million monthly visitors
• LinkedIn: 100 million monthly visitors
• MySpace: 80.5 million monthly visitors
• Google: 32 million month visitors
7. A Global Perspective
• Social Networks are used by various countries
in the world. Social Networks are not only
made in the US.
• Orkut, a social network made by Google, has
over 117 million users from China, Brazil, and
India.
• Vkontakte, also made by Google, has over 100
million users from Russia.
• Bebo, also made from Google, has over 22
million users in the UK
8. Benefits of Marketing with Social Networks
Allows firms to:
• Find talent
• Build brand awareness
• Find new customers
• Conduct brand intelligence and market
research
9. Brand Intelligence
• Information that businesses can collect about
their customers, from basic demographics to
topics of discussion to detailed feedback.
• Monitoring social networks can gather
opinions and customer needs with great
efficiency.
• Reduces/eliminates the need of costly
market research.
• Allows for feedback and opportunities to
provide responses.
10.
11. Marketing with Social Networks
Businesses should:
• Decide on goals/objectives to be
achieved.
• Determine a target audience. Social
networks offer different clientele.
14. Facebook
Offers:
• A liking system like no other (can spread
like wildfire)
• Groups
• Advertising (under $100 a month)
15. Business-to-Business Marketing
• LinkedIn is the most dominant with its valuable
networking/broadcasting tools
• Designed to facilitate interactions between
business professionals
• Allows millions of users to contact each
other and hold direct/indirect contacts
• Users can collaborate with Groups and
Answers
16. Linked In Case Study
Marketers:
• According to the
text, Marketers
cite on a frequent
bases that
“LinkedIn is one of
the most valuable
social networks to
incorporate in a
marketing
17. • When the recession from 2009 deepened, the
director of Quantivo whose name is Jason Rushin
wanted to focus on how to broaden the focus of the
efforts that his marketing team was putting forth.
• The team basically wanted to focus on how to
expand their web analytics, and business
intelligence markets.
• Rushin’s team thought it was a good idea to use
social media in order to raise some sort of
awareness about the general leads, and
procedures from the new audiences.
Quantivo Uses LinkedIn For Lead
Generation
18. • The team used LinkedIn groups to share the
marketing collaterals from the general leads.
• Along with LinkedIn, they used Twitter, YouTube
Videos, and Blogs.
• On the bright side, the tactic that the team used was
a success. Rushin managed to gain a connect in the
analytics world with the community of prospects. He
also received some valuable feedback from the
potential users as well. In addition, he saw 70-90
registrations for the marketing collateral that was
shared with his network.
Quantivo Uses LinkedIn For Lead
Generation
19. • Rushin learned later on that LinkedIn required
a special approach for the generation. Within 6
lessons, Rushin was able to use LinkedIn to
generate leads.
• In LESSON 1:
• “Rushin started his
experiment with LinkedIn
by searching for groups
that were related to his
company's key target
industries.” They were
retail, business
intelligence, and web
analytics.
Quantivo Uses LinkedIn For Lead
Generation
20. • He eliminated groups that were gearing more towards job opportunities instead of
talking about business concerns.
• He examined the groups sizes, and joined the groups in order to assess each groups
typical activity level.
• His goal was to find highly engaged audiences. In fact, some of the groups included up
to 15,000 members.
• For each discussion, only one or two comments were received.
• In the end, he found groups that matched his needs.
• IN LESSON 2:
• Under his own name and title,
Rushin joined LinkedIn groups by
doing this.
• This was done so he could
establish a presence with the
industries audiences that the
company targeted.
• To avoid pushing company
marketing, joining the groups
under a personal name avoided
that temptation.
Quantivo Uses LinkedIn For Lead
Generation
21. • IN LESSON 3:
• When the group had a new collateral to share, Rushin looked for many
opportunities to share them with the LinkedIn groups. All of his
messages included engaging the groups in the conversations. He
monitored conversations so he could eventually comment on other
peoples topics.
• IN LESSON 4:
• The white paper or webinar offers were extremely successful because
each group had their own characteristics, and dynamics.
• Two factors that affected the response rate were placement in the
weekly or daily update newsletters, and white paper or webinar topic.
With the first one, highlights on the recent activities and discussions in
the groups were talked about. In the second one, the groups were
more interested with them because they addressed industry trends,
operational issues, and other educational topics.
Quantivo Uses LinkedIn For Lead
Generation
22. • IN LESSON 5:
• Rushin managed to create landing pages. They addressed the
LinkedIn audience. For the visitors arriving from LinkedIn, the landing
page text was modified by the team for them.
• IN LESSON 6:
• A lot of responses came from people who were looking for work such
as independent consulters, and job seekers.
• The ending result was that according to the text, the team changed its
registration form to require prospects to use an email address from a
company domain. This was done to discourage job-seekers. They
were forbidden to use free email accounts like Yahoo, Gmail, etc.
• The technique happened to backfire because members started to
complain to Rushin about the company preventing the unemployed
people from viewing their “Thought-Leadership Content”.
Quantivo Uses LinkedIn For Lead
Generation
23. How Nonprofit Organizations Can
Benefit from a Private Social Network
• change.org, which provides private social
networks to nonprofits, already has clients
including CARE, Greenpiece, and Amnesty
International using its services.
• The appeal of a social network has drawn
nonprofit towards white label social networks
instead of mainstream platforms.
• Private networks offer substantial advantages
for organizing and implementing an activist
strategy (conducting a charity or service
campaign).
24. How Nonprofit Organizations Can Benefit
from a Private Social Network Cont.
• Nonprofits have several
advantages when opening a
private social network.
• Because most nonprofits are
organized, this creates an
immediate user base, of
people who are informed and
interested in those issues.
• Nonprofits operate in a circle
of concerned individuals, and
this can be naturally
transitioned into a social
network.
25. How Nonprofit Organizations Can Benefit
from a Private Social Network Cont.
• Once established, a white label social
network can provide many benefits to a
nonprofit. Engagement between members
can bring out new ideas and encourage
people to work together for a common
cause.
• Also, private social networks can serve a
revenue-gathering function without requiring
member dues by soliciting donations or
selling advertisement space.
26. The Future of Social Networks
• Social networks have been
constantly growing since 2005.
• With the appearance of Google+
in early June 2011, which has
been growing at a rapid pace,
reaching 50 million members by
October 2011.
• Even with great success, Google
wants to now capture the masses,
not small target markets.
• Even though large networking
sites are not always the best
place to invest a marketing
budget, they set social media
trends and are worth developing a
presence on.