The document discusses social media and provides tips for using it in business. It defines social media as the cheapest communication method available for companies and users to reach large audiences. Social media has become integral to modern life and will continue growing through mobile platforms. The tips section recommends defining goals and target audiences, selecting the appropriate social media platforms that match your business, and creating connections between platforms while avoiding spamming or overselling.

1. Social Media IS Good!
What it is and How to Use it in Business, Simple Tips
tarik.kucuk@trust-consult.net

2. What is Social Media ?
In simplest terms, it is the easiest and
cheapest communication method available,
for both the companies and the end-users, in
order to reach maximum amount of
audience.
2010-October, www.trust-consult.net

3. What is Social Media ?
Social Media (SM) is not a fashion or trend or
hobby,
it was (simple e-mail and chat),
it is (SMS, blog, web, Facebook etc) and
it will be (mobile viral).
2010-October, www.trust-consult.net

4. What is Social Media ?
Why?
• Because the world is more dependent on each other,
SM has become a life style and will gain strength by
time
• Everybody use it
• It saves time and money
• It saves lives
• It is entertaining
• It opens the doors to the “The Beyond”
2010-October, www.trust-consult.net

5. Tips
• Define your Goals and Check your target
audience:
You must already know it by your industry. So
you must be knowing where and who they are. This
is the beginning. However if you are wrong about
your target you lose from the start. Therefore make
sure of it!
2010-October, www.trust-consult.net

6. Tips
• Check if you want to reach more than the
“standart” target: Did you forget anything or
everything is just fine!
• Check if your target is suitable for social
media. Otherwise you will be “funny”
2010-October, www.trust-consult.net

7. Tips
Is your company ready and have the right
knowledge about internet, social media, web,
blog etc.?
If not hire someone or outsource the stuff to
an eligible provider for you.
2010-October, www.trust-consult.net

8. Tips
• Choose the right SM suitable for your
business. These can be both for individual and
business media
• However they must match and complement
each other. A men-women friendship media
and Linkedin would not match for example.
Don’t make fool of youselves.
2010-October, www.trust-consult.net

9. Tips
• Create all possible links and connections
between medias, so that they act as a
cobweb.
2010-October, www.trust-consult.net

10. Tips
• Finally:
– Don’t spam
– Don’t oversell
– Be kind and clear
– Focus on the subject
– Share information
– Be selective
– Follow and be followed
– Evaluate results and re-plan
2010-October, www.trust-consult.net