The document provides 21 tips for nonprofit organizations to engage donors and supporters. The tips encourage organizations to share their passion and story through various media, demonstrate the impact of donations, maintain a presence on multiple social media platforms, ensure supporters are on the correct mailing lists for their interests, provide ways for supporters to get involved beyond just donations, make the donation process easy, offer various levels of membership and sponsorship, provide updates on how funds are used, ask for supporter opinions, build personal relationships, and utilize digital tools like email, apps, and videos. The document recommends books on nonprofit marketing and provides contact information for marketing consulting services.

2. 1. Give me a cause
to believe in. Your
passion for what you
do is contagious.

3. 2. Tell me your story.
Show me pictures and
videos so I feel like I am
a part of things.

4. 3. Show me how my
money is making a
difference.

5. 4. Don't be afraid of
Facebook/Twitter/LinkedIn/Google+/You
Tube/Pinterest/Instagram
Let me find you across multiple platforms.
Your presence and engagement help me
find you and follow you.

6. 5. Make sure I’m on the correct
mailing list that’s matched to
my interest, involvement and
investment levels.

7. 6. Offer me ways to share the cause, to get more
involved by giving me quotes, posts, stories,
infographics and other interesting info to share
with others and build affinity.

8. 7. Help me to feel like
my contribution, no
matter how small, is
significant.

9. 8. Be approachable and
authentic. Show me what
you are up to, how I can
help the challenges you
may be facing.

10. 9. Help me connect with your brand identity
and message by staying consistent but current.

11. 10. Don’t forget to thank me
because without me and
others like me, you just
couldn't get the job done.

12. 11. Help make giving easy.
Offer numerous payment
options, online/
phone/tablet/check/credit
card.

13. 12. Be open to crowd
funding so we can all take
part, even in the smallest
way – every dollar counts.

14. 13. Keep offering me fun, creative, impacting and
significant ways to contribute as wells as
represent.

15. 14. Create opportunities
for hands-on experience.

16. 15. Offer various levels
of membership and
sponsorship.

17. 16. Keep me posted with data
and information that helps me
know the organization is putting
the money donated and the
investment I’m making to it, is
going toward the stated mission.

18. 17. Ask me for my opinion
and help me get involved
other than money and
volunteering.

19. 18. Don’t stalk me but don’t mass
communicate with me either. Give me the
option to get tests from you, send me a
handwritten note, and call me just to check
in or say thanks. Social shout outs won’t
hurt either.

20. 19. I know at times you need help for projects
or events, keep the channels open and let me
know how I can help.

21. 20. Let’s get digital!
Send me e-books, email,
a user friendly app,
access to video and
blogs.

22. 21. Relationships trump everything so keep
building and nurturing our relationships and
you’ll ensure my loyalty to your organization
and cause.

23. Recommended Reading List:
• Do More Great Work Michael Bungay Stanier
• The Cause Tatiana Garrett Mulry
• The Non-Profit Narrative Don Portnoy

24. Donna Duffy
• www.3EMarketingSolutions.com
• 302-282-3294
• Workshops/Seminars
• Coaching/Consulting
• Done-for-You and Ala Carte Marketing Solutions
• Strategy Sessions
• Complimentary 30 Minute Marketing Foglift