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Social Media Breakfast Maine: Content Marketing

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Michelle LeBlanc
Michelle LeBlanc

I was happy to join Social Media Breakfast Maine to share some content marketing insights this past February.

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#SMBME Content February 2016
MICHELLE LEBLANC SOCIAL MEDIA STRATEGIST, INDUSTRIUM @LeBlancly
Content • Blogs • Websites • Video • Images • Podcasts • Webinars • eBooks • Messaging • Posts • Statuses • Links • Contest • Live chats • Events • Etc.
Content Anything created by a brand or publisher for the consumption of a (target) audience. Storytelling.
“On average, people spend more than 490 minutes of their day with some sort of media” - ZenithOptimedia
“[There’s not a lot of value] unless you can be pretty extraordinary.” - Rand Fishkin, Founder, Moz
Standing Out
Life Changing Helpful Useful Provokes Response Allows Interaction Relates To Goals Eye Catching Appropriate Language/Grammar Fits Platform Expected/Desired Message Advocating Sharing Participating Reading /Viewing LeBlancly’s Triangle of Content
Steps To Success • Know Your Mission • Have Campaign Goals • Understand Your Audience • Build Your Plans • Creation • Distribution
Steps To Success • Invest In Your Content • Paid support, PR • Think Big, Start Small • It’s OK to succeed on one platform at a time • Partner Content with Community • Measure and Optimize
Examples
Women In Trucking Web Series
20

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