Indy Social Media Breakfast sponsorship opportunities #IndySMB

#indianapolis social media breakfast
INDYSMB
SPONSORSHIP OPPORTUNITIES
Social Media Breakfast was founded by Bryan Person in August 2007 in
Boston and has since spread to over 35 cities throughout the United States
and abroad.

SMB is an event where social media experts and newbies alike come together
to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers,
digital fanatics, and online social networkers are all welcome to attend.

Indianapolis SMB was founded by Chuck Gose and John Palmer.

The overall aim of the Indy SMB is to hold course with consistent delivery of
free, fullfilling events that deliver to Indiana residents on all things Social
Media Communications.

Since “free” is at the core of the event, we do accept sponsors at all different
levels, described further in this document.

WWW.SMBINDY.COM WWW.SOCIALMEDIABREAKFAST.COM

REACH
Event demographics tend toward a proportional The job titles of event attendees provide an interesting mix as well, ranging
match with the general population; Indianapolis from CEO to Copywriter to Consultant, demonstrated visually by keyword,
SMB is truly an event that appeals to all ages 28 25 where larger font size indicates higher frequency of occurence.
26
of professional. Average age is 31.4 years
Attorney CEO Systems Administrator Copywriter Content Strategist Sales
24
old, with the oldest at 54 and youngest
attendee being 18 years old. Geographically, 18 Representative New Media Specialist Web Marketing Social
Consultant Promotions HR eMarketing Creative Director Account
27
the event attracts people from all over the 31

Indianapolis Metro area, with location 54 37 Manager VP Business Development Client Services PR Coordinator Designer
average centering just north of monument circle. Principal Broker President Owner Interactive Development
33 43
48

In addition, employees and owners from a range attendee job titles visualized into a word cloud. Job titles split into keywords and compiled by larger font size the more common each keyword.

of companies attend SMB in Indianapolis, such age breakdowns by percentage of total attendees

as Local Museums and Hospitality Attractions, State and Local Government, The job titles and level of communications capabilities across attendees
Nonprofits and Arts Groups, and even Sports teams such as the Indiana generally indicates that the Indianapolis SMB is full of community influencers.
Pacers and Indianapolis Indians.

INDYSMB WWW.SMBINDY.COM WWW.SOCIALMEDIABREAKFAST.COM

EVENT PERFORMANCE SPEAKER & PRESENTATION
Events perform incredibly well. The first Indianapolis SMB event sold out 35 To understand the performance of the event’s content, several questions were
spots in 3 days, and the second event sold out 55 spots in 12 hours. Our asked of attendees with regard to how the speaker and presentation were
recent events now fill up within an hour of registration opening, to the tune of perceived overall.
70-90 spots.
1 2 3 4 5 1 2 3 4 5

SPONSOR PUBLICITY & AWARENESS
When asked how likely they would be to tell others about sponsors, 100% of
percentage breakdown of quality of presentation content, percentage breakdown of response to length of presentation,
respondents scored 3 and above, where 5 was “very likely” and 1 was “not 5 = outstanding 1 = poor 5 = too long 1 = too short

likely.” 80% scored at 4 and above.

1 2 3 4 5 1 2 3 4 5
To understand attendee reaction, respondents were asked whether the level
of presentation was good and how well the event met overall expectations.

percentage breakdown of likelihood to tell others about sponsors percentage breakdown of likelihood to visit sponsor websites

60 90
50 75
40 60
30 45
20 30
10 15
0 0
1 2 3 4 5 1 2 3 4 5
percentage breakdown of how well the event met expectations, percentage breakdown of the perceived level of event,
5 = very well 1 = not at all 5 = too complex 1 = too simple


SPONSORSHIP GUIDELINES SPONSORSHIP LEVELS
All sponsors are coordinated by the co-founders,
and are given a variety of opportunities to ensure Premiere Sponsor ($1,800) Event Sponsor ($500)
benefit both for attendees as well as the sponsor. Our premiere sponsor is the level at which our As an event sponsor, you will be given 2 minutes
most dedicated partners engage with Indy SMB. at the beginning of the event to introduce yourself
Sponsor door gifts will be accepted if they are Premiere sponsors are given table space for and/or your organization, a logo and links on the
relevant, as well as useful, for attendees. Note- handouts at all events, permanent placement on event site, and special mention on much of the
books, writing utensils, product samples, and our flagship website and each event website, event communication leading up to, during, and
corporate gifts are among items that may be including logo, links, and promotional text. In addi- after the event.
acceptable. Discount vouchers, product flyers, tion, you’ll be given 4 minutes of time to give a
and media kits are encouraged to be made avail- brief presentation on your organization to Indy Your sponsorship covers speaker expenses,
able for attendees instead of being used as door SMB, and optionally hold a drawing for door supplies such as labels and promotional materi-
gifts. Your assistance in helping us remain a prizes at each event, providing you with business als, and may even include space rental.
neutral organization is greatly appreciated. cards from attendees. Finally, you’ll be provided
with a detailed report on performance from each
Products and services must not expressly be sold event based on survey and other data.
Speaker Sponsor ($200)
within the context of Indy SMB presentations, As a speaker sponsor, you will be listed as the
however, booth space is available at each event As a premiere sponsor, you will be asked to sponsor on any communication, as well as the
for 30 minutes before presentations begin, and in commit to covering at least one of food and bever- event website. In exchange, we’ll look for your
many situations, sponsor speaking time may be ages, speaker expenses, and/or location and assistance in covering basic travel expenses or
built into event agendas prior to the start of event supply expenses for at least 5 events. speaker fees, if applicable.
keynote speaker presentations.

Presenting Sponsor ($800) Food Sponsor ($150)
As a presenting sponsor, you’ll find yourself with Our food sponsors are asked to provide a single
plenty of attention, including 3 minutes of presen- event’s food, beverages, or other concessions. In
tation time at the start of the event you sponsor, a return, your organization will have small printouts
logo, links, and description on the event website. and posters located at the food tables during the
In addition, you’ll have access to hold a drawing networking segment of the event. You will also be
for a giveaway or door prize that will allow you to listed on the event website, and mentioned in
collect business cards. In exchange for all of this, other communications leading up to, during, and
we’ll ask you to cover our location fees, supplies, after the event.
as well as provide food and beverages.


Premiere Presenting Event Speaker Food SPONSOR A BREAKFAST
Table Space for Handouts  If you’re interested in sponsoring a breakfast or alternate
social media-related event in Indiana, we have a variety of
Permanent Placement on IndySMB.com  opportunities available. Primarily, we look to target host
Presentation Time at Indy SMB Event(s)    location sponsors and food sponsors, but we also have
opportunities available to assist in sponsoring speaker
Option to Hold a Drawing for Door Prizes   expenses and event supplies and giveaways.
Reports on Event Performance  
If you are interested in tapping into the network of influenc-
Logo, Link, Promo Content on Event Site      ers Indy SMB connects, please contact us about sponsor-
Special Before, During, and After Mentions      ship availability and alternate opportunities. We can often
tailor events to your specific needs, as well.
Food Table Promo with Sponsor Logo & Info   
$1,800 $800 $500 $200 $150


Indy Social Media Breakfast sponsorship opportunities #IndySMB

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