This document discusses social media press releases. It defines a social media press release as a single page of content designed to be shared on blogs, wikis and other social channels. It contrasts traditional press releases with social media press releases. It provides tips for how to write a social media press release, why they are useful for sharing information and building an audience, how to find the right social media channels to share it on, and dos and don'ts for creating an effective social media press release.