I did some testing with Facebook ads and resulting Facebook likes on target pages. And something is wrong! Just after creating the ad, before the ad was approved, I could get many likes on the target page without even seeing any traffic on server logs or google analytics. I documented my tests in this presentation. I repeated the tests 6 times, every time I could get tens of likes on the target page within seconds and without any approval of the ad. These pages have little traffic and there's no way these likes could have been natural! Everyone I reported was able to reproduce it, try yourself.

1. Facebook “Like” Mystery
Doesn’t seems right to me!

2. Are “Likes” genuine?

3. We have a web page with very vew likes

4. Let me try driving some traffic to
that page with a Facebook ad!

5. A click ad!

6. We “order” it…

7. Which means it’s not approved!

8. 2 seconds later… Facebook magic!!!!

9. Well, maybe there’s a lot of traffic
from FB…

10. Not exactly…

11. Still not approved!

12. You know what… A test is not a
test if you don’t repeat it!

13. This post from my blog was not much
shared…

14. Maybe some advertising will help!

15. 2 seconds later…

16. I repeated the test 6 times.

17. Results are consistent
• +60 likes in two seconds
• +48 likes in two seconds
• +13 likes in two seconds
• +24 likes in two seconds
• +6 likes in two seconds
• +23 likes in two seconds

18. Try it yourself!