This document discusses social media marketing techniques and strategies. It outlines the top digital marketing tactics, with four of the top seven belonging to social media. It explains why social media marketing is different than traditional media marketing, noting it allows for minimal budgets, personalized engagement, and two-way communication. The document promotes the services of Crimson Media, a social media marketing firm, highlighting their capabilities and strategies for creating a social media action plan.

1. CRIMSON MEDIA
TOGETHER WE CAN

2. Top Digital Marketing Techniques
Four out of 1. Blogging
the top
seven tactics 2. Micro-blogging
belong to the
Social Media 3. SEO
domain.
4. Social Media Monitoring
5. Email Marketing
6. Video Marketing
7. Pay-Per-Click

3. Why Social Media?
Marketers who
embrace social
media will
outdistance
competition,
build
community
following and
boost loyalty.

4. Why Social Media Marketing is
different?
Traditional Media Marketing Social Media Marketing
 Banners, billboards, TV,  Tweeting, Blogging, Posting,
radio, newspapers, Sharing, Digging etc
magazines, etc
 Min. budget. Prospect finds
 Invest and wait for customers. you. Better conversion rates.
Big budgets and low
conversion rates  Personalized and tailor-made
 One size fits all  Focus on customers
 Focus on branding  Two-way communication
 One-way interaction  Conversations about
 Conversations about product feedback on product
use, embracing it and
enhancing the products and
services

5. Benefits of social media
 Build and improve customer relationships
 Reduce customer service costs
 Improve search engine rankings
 Increase media coverage
 Improve sales

6. How is social media marketing
done?
What is Social Media? What Social Media is not?
 Technology and platform that  Direct marketing
facilitate:  A campaign
 Connecting  Based on the marketer
 Conversing  Not another place for
 Sharing advertising
 Influencing
 Building relationships

7. Barriers to Social Media
Many
barriers that
inhibit the
right use of
social media
for
marketing
your
company,
brand,
products and
services.

8. You need an expert!
 Starting with social tactics can be a disaster if
you don’t have the expertise.
 It puts the buyers and not the marketers in
control.
 So start with a direction; set the objectives;
hire the experts and then, watch it happen.

9. Why Crimson Media?
That’s when
you need an
expert to
guide you in
the right
direction.
CRIMSON
MEDIA is
your answer!

10. Crimson Media
Profile  Founded in 2011, Crimson Media is
the media marketing firm that is
focused on providing the customers
business-centric solutions that gives
you the competitive edge.
 Crimson Media employs the
expertise of seasoned media
consultants and strategists.

11. Crimson Media
What we do Crimson Media:
 Utilizes the social media as a tool for
branding, establishing credibility, trust building, issue
resolution, customer engagement and industry
leadership.
 Brings value to the clients by promoting their
business, products/services.
 Generates media placements for our clients that
build goodwill, generate sales and accomplish
strategic initiatives.

12. Crimson Media
Capabilities  Social Media Strategy
 Search Engine Optimization
 Brand Consultancy
 Online Reputation Management
 Internal/Employee Communications
 Training/Workshops
 Events
 Content Development

13. Crimson Media
Our USP  We use our strategic thoughts,
creativity and technological
expertise around human behavior
for branding and marketing needs
of our clients.

14. How to get started?
 The first thing you need to do is to listen to
your customers.
 Why you need to listen?
 To know what customers are saying about you
 Gather information and identify potentials
 Do competitive research
 Measure the impact of social media marketing

15. Our Social Media Action Plan
 Create a strategy
 Match metrics to objectives
 Commit resources and time
 Welcome participation, feedback and
interaction
 Share information
 Not being pushy or fake or sales-like

16. Social Media Roadmap
Audience Objective Strategy Tactics Goal Measure

17. Social Media Roadmap
AUDIENCE  Who is your target audience?
 What are the social networking sites
they visit?
 How do they participate?

18. Social Media Roadmap
OBJECTIVE  Connect with customers
 Gain customer insight
 Build brand awareness
 Gain media coverage
 Promote products/services

19. Social Media Roadmap
STRATEGY  Content – New or user generated or
based on customer feedback
studies
 Interaction – Two-way
communication between the
company and customers
 Sharing – Make the availability of
information easier
 Interest – Generate customer
interest to result in sales

20. Social Media Road Map
TACTICS  Blogs
 Social Network –
Facebook, Twitter, LinkedIn, Google
+
 Forums
 Reviews
 Videos, Images – Youtube, Flickr
 Wiki

21. Social Media Road Map
MEASUREME  It is less about ROI and more about
NT
influence
 Figure out measurement metrics