Social media has expanded opportunities to connect with audiences. With over 20 million Indian Facebook and Twitter users between ages 15-40 who are educated, employed, and urban with disposable income, brands seek a strategic social media presence to reach this influential demographic. Social Technik is a social media consultancy that helps businesses optimize their strategies and campaigns through a deep understanding of both business and technology to connect with customers, influencers, fans, and potential customers across social media platforms.