interest and umblr
Social Network Website
• Active and large community
• A lot of interaction
Usability
Tumblr Pinterest
Tumblr Control Panel
Multiple Blogs?
Personal blog
Fanblog
Pinterest Control Panel
Pinterest mainpage
Pinterest boards
History and growth
VS.
DECEMBER 2011
2 MILLION
DECEMBER 2012 (NOW)
55 MILLION
MARCH 2012
5 MILLION
APRIL 2012
38,5 MILLION
JANUARY 2010
First Pin...
MAY 2007
75 THOUSAND
MAY 2009
1,5 MILLION
JUNE 2010
10 MILLION
MARCH 2011
20 MILLION
DECEMBER 2011
40 MILLION
DECEMBER 201...
Comparison of growth
• Pinterest
• 2010-2012
• Slow growth
• Boom in April 2012
• Steady growth
• Tumblr
• 2007-2012
• Ste...
Going viral
Pinterest
Garlic Cheesy Bread
Going viral
Tumblr
Going viral
Who and why
VS.
Resemblances
• personal interests and ideas
• Visual content
• Identity and taste
• Personal expression
Differences
Google trends & Compete
Google trends :
web search volume
Pinterest versus Tumblr
Geographics
Unique visitors
pinterest : average internet user Tumblr : more youth
Average stay
Biggest user group
Pinterest
• females aged between 25
and 44
Tumblr
• between 18 and 24, of both
sexes
Personal research
Tumblr
- blog / website
- Possibility to adapt their
own theme
- no social networking
- Loyalty
- More m...
What are the main differences?
Etiquette versus Guidelines
Pinterest Tumblr
Nudity
Meanwhile on Tumblr
Structure
Themes
VS.
• Themes
• Own design
• More personal
• Choose colors
• More diversity
• No themes
• Just the pinboard
• More structure
• ...
Scams
VS.
• Spam messages
– Lol half of your followers are on tumblrdatinggame.com".
• Tumblr users are younger and single
– Scam be...
• Offspring of Dating Game
• Fill out the form
• Pay the $9.95 trial fee
• Start earning money today
• Just to get credit ...
• More than 60.000 users fell for it
• Reblog link
• Loved the idea of petting a giraffe
• Spam links
• Free copy of the game
• Repin it
• The first 50 users
• Repinning
• Reblog
• Picture of a gift card
• Picture of Starbucks
• Surveys
Brands
VS.
Brand Page Tumblr
Brand Page Pinterest
Only Reblog and Like
Create Pinboards
Comment
The Goal of Sociale Media Marketing
• Offer different content so a broad audience can pick and
choose how to consume your ...
The Goal of Sociale Media Marketing:
The Today Show
Find your target Audience
The Lifestyle on Pinterest
• Pinterest is the perfect place for lifestyle
brands or businesses that can create a lifestyle...
McDonalds
Advanced Micro Devices (AMD)
Wich One for brands?
• Target: Women 25-44 years
old
• Lifestyle
• Particularly visual
• Target: 18-24 (young
people)
• Vi...
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year
Upcoming SlideShare
Loading in …5
×

Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year

777 views

Published on

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
777
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Tumblr and pinterest presentation for English course at cross media management, KDG, 2nd year

  1. 1. interest and umblr
  2. 2. Social Network Website • Active and large community • A lot of interaction
  3. 3. Usability Tumblr Pinterest
  4. 4. Tumblr Control Panel
  5. 5. Multiple Blogs?
  6. 6. Personal blog
  7. 7. Fanblog
  8. 8. Pinterest Control Panel
  9. 9. Pinterest mainpage
  10. 10. Pinterest boards
  11. 11. History and growth VS.
  12. 12. DECEMBER 2011 2 MILLION DECEMBER 2012 (NOW) 55 MILLION MARCH 2012 5 MILLION APRIL 2012 38,5 MILLION JANUARY 2010 First Pin AUGUST 2010 5 THOUSAND JUNE 2012 49 MILLION Pinterest: History and growth
  13. 13. MAY 2007 75 THOUSAND MAY 2009 1,5 MILLION JUNE 2010 10 MILLION MARCH 2011 20 MILLION DECEMBER 2011 40 MILLION DECEMBER 2012 (NOW) 53 MILLION Tumblr: History and growth
  14. 14. Comparison of growth • Pinterest • 2010-2012 • Slow growth • Boom in April 2012 • Steady growth • Tumblr • 2007-2012 • Steady growth • Most popular network Comparison of growth
  15. 15. Going viral
  16. 16. Pinterest Garlic Cheesy Bread Going viral
  17. 17. Tumblr Going viral
  18. 18. Who and why VS.
  19. 19. Resemblances • personal interests and ideas • Visual content • Identity and taste • Personal expression
  20. 20. Differences Google trends & Compete
  21. 21. Google trends : web search volume Pinterest versus Tumblr
  22. 22. Geographics
  23. 23. Unique visitors pinterest : average internet user Tumblr : more youth
  24. 24. Average stay
  25. 25. Biggest user group Pinterest • females aged between 25 and 44 Tumblr • between 18 and 24, of both sexes
  26. 26. Personal research Tumblr - blog / website - Possibility to adapt their own theme - no social networking - Loyalty - More man than women - Layout Pinterest - Moodboards - Artistic - Social networking - Linked to Facebook account - More women than men
  27. 27. What are the main differences?
  28. 28. Etiquette versus Guidelines Pinterest Tumblr
  29. 29. Nudity
  30. 30. Meanwhile on Tumblr
  31. 31. Structure
  32. 32. Themes VS.
  33. 33. • Themes • Own design • More personal • Choose colors • More diversity • No themes • Just the pinboard • More structure • Can’t choose colors • Seems identical
  34. 34. Scams VS.
  35. 35. • Spam messages – Lol half of your followers are on tumblrdatinggame.com". • Tumblr users are younger and single – Scam became more successful • Create account to hook up with Tumblr users in your area • Adult Friend Finder
  36. 36. • Offspring of Dating Game • Fill out the form • Pay the $9.95 trial fee • Start earning money today • Just to get credit card information
  37. 37. • More than 60.000 users fell for it • Reblog link • Loved the idea of petting a giraffe
  38. 38. • Spam links • Free copy of the game • Repin it
  39. 39. • The first 50 users • Repinning • Reblog • Picture of a gift card • Picture of Starbucks • Surveys
  40. 40. Brands VS.
  41. 41. Brand Page Tumblr
  42. 42. Brand Page Pinterest
  43. 43. Only Reblog and Like
  44. 44. Create Pinboards
  45. 45. Comment
  46. 46. The Goal of Sociale Media Marketing • Offer different content so a broad audience can pick and choose how to consume your content and interact with your brand. • The goal is to create content targeted to the audience that is on that particularly platform to achieve maximum – Brand awereness – Word of Mouth Marketing – Business growth
  47. 47. The Goal of Sociale Media Marketing: The Today Show
  48. 48. Find your target Audience
  49. 49. The Lifestyle on Pinterest • Pinterest is the perfect place for lifestyle brands or businesses that can create a lifestyle around its brand.
  50. 50. McDonalds
  51. 51. Advanced Micro Devices (AMD)
  52. 52. Wich One for brands? • Target: Women 25-44 years old • Lifestyle • Particularly visual • Target: 18-24 (young people) • Visual – Audio content – Text content

×