The document discusses social media basics and engaging audiences on social platforms. It defines Web 2.0 as websites that allow user interaction and user-generated content. It also lists common social media sites like Facebook, YouTube, Twitter, and LinkedIn. The document then provides 10 rules for social advertising, such as finding your audience, keeping ads short, driving customers to your website, and engaging and entertaining audiences.
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
The seven essential ingredients for a profitable channel
New strategies for getting views and subscribers
Ten ways to make money on YouTube
And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
You’ve heard of social media, you have a Facebook account, and you may have even delved into the world of tweeting, but are these social medial tools utilized to help jumpstart word of mouth buzz and traffic for your website and business? Learning social media can mean the difference between millions of views. Combining the powerhouse of social media makes your business more relevant, more watched and more successful.
Youtube secrets the ultimate guide to growing your following and making money...Marketing College Forum
YouTube has changed our world- from how we view video to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right road map, you too could be en route to real influence and income.
In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook. You’ll learn:
The seven essential ingredients for a profitable channel
New strategies for getting views and subscribers
Ten ways to make money on YouTube
And much more
Whether you’re a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people’s lives.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Social Media and Advertising: Ad Club 10/07Eric Weaver
AUDIENCE: Advertising agencies
OVERVIEW: How is Social Media changing the advertising industry? How is consumer dialogue impacting outbound marketing? This presentation, co-written by Laura Porto Stockwell of Publicis in the West, and Eric Weaver of Brand Dialogue, covers these massive shifts in commerce, culture, media and advertising.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
TOP 10 BLOG POSTS ON FUTURE BRANDING AND COMMUNICATION FROM RONNESTAM.COM WIT...Johan Ronnestam
So far this year my blog www.ronnestam.com have had more than 115 000 unique visitors and more than 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. Maybe that’s no coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven't really explored my blog beyond the posts on the first page or the actual post they came to read. is is why I thought it made sense to gather them all like this - ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
A presentation that gives some practical tips how to use social media. If you have any questions or you need a presentator with it, that please contact me. Peter
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
TOP 10 BLOG POSTS ON FUTURE BRANDING AND COMMUNICATION FROM RONNESTAM.COM WIT...Johan Ronnestam
So far this year my blog www.ronnestam.com have had more than 115 000 unique visitors and more than 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors during this last year have ended up reading a post that was tagged with branding. Maybe that’s no coincidence since besides trends and creativity I’d say branding is the subject that is the most dearest to me.
When I’ve been looking deeper down into the stats I’ve seen that many of you visitors haven't really explored my blog beyond the posts on the first page or the actual post they came to read. is is why I thought it made sense to gather them all like this - ‘Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com’
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
Jez jowett social media, digital, sports and marketing predictions for 2012Jez Jowett
Description
Predictions and trends for 2012 and 2012+ in sports marketing, social media, digital, entertainment.
What are the trends for 2012 and beyond ?
Many may well be in development. Many may have been tried and failed. Many will never make it past this collection of slides. But all of them, in my opinion, are better to have been considered and discounted, than to have never been thought or talked out loud.
Topics covered include:-
Social media beyond fans and likes (to engagement metrics)
Social media strategy, not tactics
The Social Olympics 2012 (London)
Facebook for things and collectors
Google + for brands
Predictive Filtering & Smart Suggestions
Google Goggles, layers, and augmented reality
2 screens
Digital Concierge
Social Media Concierge
Silly abbreviations
agile content
the year of mobile
Voice activation and voice recognition
algorithms
digital amnesty day
social commerce with CSR
location based software (LBS)
my web, applications
snap and shop, picture recognition
storage clouds
linkedin
social media b2b2
social media measurement, social media ROI 2011, social media RO1 2012, ROSS, return on social spend
Compiled by Jez Jowett, Social Media Director at Havas Sports & Entertainment (all the opinions and thoughts contained in this presentation however remain my own, and in no way reflect HSE)
To follow me i'm on Twitter here : https://twitter.com/#!/Jezmond
To connect with me on Linkedin i'm here : http://uk.linkedin.com/in/jezjowett
To mail me jezjowett@hotmail.com
I welcome all suggestions, comments, opinions, discussions, challenges to the attached.
many thanks
jEZ
Coming soon:
Social media predictions 2012
social media review 2011
social media case studies 2011
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
6 tips to make your social media strategy happen :
1. Listen
2. Deliver value first
3. Engage
4. Creativity
5. Adapt to different data
6. Allocate appropriate ressources
Some tips on financial management in college, based on Ch. 10 of "Thriving in College & Beyond," by Joseph B. Cuseo, Viki Sox Fecas, and Aaron Thompson
How to create a web page for a university department when little content is provided. Adapted from “The Illusionist: Pulling Web Content Out of Thin Air, by Suzanne Wayne, Penn State College of Education, as presented at HighEdWebDev 2007 conference.
What does it take to succeed in 2014? Not to scare you, but this year's gonna be a doozy. From tiny consumer attention spans (they're down to 8 seconds now) to social media overload, social marketers have a tough year ahead.
Luckily, there's hope! Our free Survival Guide is your roadmap to the biggest obstacles facing social marketers this year. You’ll learn:
- The eight major obstacles facing social marketers in 2014
- Why each obstacle is really an opportunity in disguise
- 47 (count ‘em – 47!) actionable steps you can take right now
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Connecting and Communicating in the New Media Landscape – all the tools you need to succeed in the world of Twitter, Facebook, Linked in and more.
Also visit: http://masstrafficleads.com
With so many platforms to choose from, how do you know where to start? Or which one is best for your content? Senior strategists Kim Stockley and Lauren Zoltick uncovered the who, what, where, when, and why of your small business’s social media strategy. Business owners left with an understanding of social media best practices including how to understand your audience, develop a brand voice, and maximize your content’s reach.
Read more at: https://isl.co/2017/08/small-biz-big-impact-four-key-steps-to-build-your-brand
11 ways to build your brand on social mediaCDRealEstate
There are many benefits of using social media to grow a business and to craft an online persona that showcases a brand’s values and services. A defined social media strategy can help businesses be more profitable, establish credibility, and gain a strategic edge over the competition. Social media has become a powerful tool in marketing as it’s accessible anytime, anywhere, and is a fun, engaging way to share and collect information.
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
In this Ebook, you’ll learn:
*How to build a network for your business
*How to create a social media marketing campaign
*How to attract new customers with social media
*Tips for social media marketing
*How to avoid costly social media mistakes
We all have stories to tell about our institutions and the people who are a part of them. How do we bring those together in creative ways that help us build our identity or brand? What role do words and images play in telling those stories? What about sound? This session will share some principles and concepts to help you develop a message, breathe life into your mission, and help your campus community and other audiences know who you are.
Describes the impact of market influences on assessment in higher education. Examines how higher education can navigate the demands of both the market and assessment, and describes the relationship between market forces and assessment influences.
I Want My Education My Way: Student Consumerism and the Impact on Higher Educ...Graham Garner
The rise of issues such as degree mills, correspondence programs, online courses, transferability and similar accommodations are having an impact on the nature and value of a higher education. This paper explores the motives behind such efforts, and offers guidance and caution for higher education officials seeking to strike the balance between a quality educational experience and convenience for students in a fast-paced, mobile world.
Pursuing a Curriculum of Interdisciplinary StudiesGraham Garner
The pursuit of interdisciplinary studies in modern curricula represents the continued effort to design an education that gives students the knowledge about the world around them, the ability to critically think about it and then act to the advancement of knowledge and betterment of mankind. The traditional division of disciplines has raised barriers, and techniques from interdisciplinary studies can replace those with bridges. Educators must be committed to overcoming interdisciplinary studies’ unique challenges to make a difference in the future of curriculum.
Agenda for first meeting of Web Developers Group at Idaho State University. Offers general guidelines and suggestions to improve coordination of university web work between central WebComm office and "embedded" web developers throughout campus.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
1. SOCIAL MEDIA BASICS:
UNDERSTANDING WEB 2.0 AND
ENGAGING YOUR AUDIENCES
Graham Garner
Assoc. VP for Marketing and Communication
Wartburg College
Social media handle: garnergraham
Tuesday, October 16, 12
3. Web sites that allow users to interact and
collaborate with each other in a social media
dialogue as creators of user-generated content in a
virtual community, in contrast to websites where
users are limited to passive viewing of content
created for them.
Tuesday, October 16, 12
4. WHAT IS
WEB 2.0?
• Social networking sites
• Blogs
• Wikis
• Video sharing sites
• Hosted services
• Web applications
• Mashups
• Folksonomies
Tuesday, October 16, 12
5. Expect to find:
• Connections to other people
• Advertising based on your interests
• Opportunities to comment, like or share
• Suggestions for further involvement, based on activity
• Virtual rewards (badges, mayorships, points, rankings,
etc.)
Tuesday, October 16, 12
6. mies (Now in
10 “RULES” FOR SOCIAL
ADVERTISING
by Leslie Poston, from Social Media Playbook by Eloqua
Tuesday, October 16, 12
7. 10 “RULES” FOR SOCIAL
ADVERTISING
When you think of social advertising, you might think of the ads
you see on the side of your Facebook profile first, and you
would be partially right. Social advertising is about advertising
on social networks. It’s also about enticing people to interact
with your ads and your brand, not just block them out.
Tuesday, October 16, 12
8. 10 “RULES” FOR SOCIAL
ADVERTISING
Social advertising challenges the brand to appeal to the
customer in new ways. After all, brands are not always a
welcomed participant in the social Web. The idea is for your ad
to complement – even augment – your audience’s social
experience and enhance brand engagement and trigger
purchase transactions.
Tuesday, October 16, 12
9. 10 “RULES” FOR SOCIAL
ADVERTISING
Social advertising is designed to leverage what the ad platform
knows about the potential customer’s interests and values.
When executed effectively, social advertising is a powerful
brand affinity tool. It can even inspire friend-to-friend
recommendations, which is one of the most powerful forms of
advertising. Executed poorly, social advertising may result in
critical (and permanent) brand reviews and negative ad
interactions – from blocking the ad to becoming the latest
negative Twitter trending topic.
Tuesday, October 16, 12
10. 10 “RULES” FOR SOCIAL
ADVERTISING
Always be mindful of not only who your audience is and where
they congregate online, but also what their values are and how
they want to interact with you.
So how do you go about doing it? How do you engage your
audience on social ad platforms in a way that complements
their social experience? You start with these 10 steps:
Tuesday, October 16, 12
11. 1 FIND YOUR AUDIENCE
Assuming that you know where your potential customers are
can get you into a situation where you overspend on your ad
budget. Taking the time to research your target demographic
and find out where they spend their time online and on mobile
services will only save you money and time in the end.
Tuesday, October 16, 12
12. 2 DON’T OVERSPEND
Do you really need to spend hundreds of thousands of dollars
on one ad campaign? Are you paying attention to your daily and
monthly spend with ongoing ads that are charged to credit
cards and easily forgotten, like Facebook Ads, LinkedIn’s Display
Ads and the tried and true Google Adwords? The internet is a
treasure trove of information. Spend your time before you
spend your money.
Tuesday, October 16, 12
13. 3 KEEP IT SHORT
If you thought mastering the 140-character tweet was easy,
you’re in luck. Folks have a short attention span, and you’ll need
to use those 140-character elevator pitch skills you’ve been
honing to catch their eye as quickly as possible, then use your
content skills to make their attention stick to your brand long
enough to engage.
Tuesday, October 16, 12
14. 4 MAXIMIZE KEYWORDS
One way to avoid wasting your money is to become a keyword
ninja. Sites like Google make it easy with tools like the free
Keyword Tool (https://adwords.google.com/select/
KeywordToolExternal), but there are a plethora of options out
there for brands looking to see what words bring them the
most traction, what words their competitors use and what
people search for related to their industry.
Tuesday, October 16, 12
15. 5 DON’T FORGET YOUR
CALLS TO ACTION
Marketers talk about calls to action often. There is a reason for
that: people are simply more likely to engage with your brand if
you tell them to … then make it easy. Whether you have them
click a button, fill out a form, retweet something for you or
whatever else you can think of, making it clear what you need
your potential customer to do will make it that much more
likely to actually get done. Remember, social advertising is all
about engagement - make it simple.
Tuesday, October 16, 12
16. 6 DRIVE CUSTOMERS HOME
(TO YOUR WEBPAGE)
As a brand, you want to have a presence on appropriate social
networking sites, but try to avoid having the sites be your only
online presence. Your best bet for tracking metrics and enticing
customers to engage and buy is to have a great website and
use your social advertising to drive customers to your targeted
landing pages.
Tuesday, October 16, 12
17. 7 BEWARE OF SPREADING
YOURSELF TOO THIN
Pick a couple of social advertising sites at a time. Trying to blast
the entire Internet with your social ads is not only a waste of
money and time, but harder to track and fine tune. Less
frequent, higher quality ad engagement in a more targeted and
audience appropriate way is always better.
Tuesday, October 16, 12
18. 8 REVERE RELEVANCE
Make sure your social ads are relevant to the audience they are
being delivered to. Advertising summer’s hottest tearaway jeans/
shorts would be a great fit for Facebook or Twitter, and even
geolocation services if you have brick and mortar stores, but
LinkedIn and SlideShare most likely won’t be a fit for that
clothing type or brand. In the end, relevance is key.
Tuesday, October 16, 12
19. 9 KEEP IT SIMPLE
Great use of keywords and appropriate audience targeting are
not going to help you if you don’t follow the KISS rule (Keep It
Simple Stupid). Once you get your potential customer engaged
don’t make it difficult to interact with or participate in your ad
campaign. The less clicks you ask folks to make, the shorter the
forms you have them fill out, the easier you make it for them to
share and interact, the better your social advertising campaign
will perform.
Tuesday, October 16, 12
20. 10 ENGAGE AND ENTERTAIN
We all know the golden days of a captive television or radio
audience are long gone, but the tendency to broadcast is still
there. You’re tossing your brand voice into a sea of hundreds of
thousands of brand voices. People choose which ones they
listen to, and the more engaging, human and entertaining or
informative you can be, the more likely it is that they will
choose you. Once people choose a brand they are 64% more
likely to become brand loyal to that brand.
Tuesday, October 16, 12
58. BE DIFFERENT.
We’re hardwired
to notice what
stands out.
Tuesday, October 16, 12
59. YOU HAVE TO BE THERE TO
STAND OUT.
Tuesday, October 16, 12
60. Graham Garner
Assoc. VP for Marketing and Communication
Wartburg College
Social media handle: garnergraham
graham.garner@wartburg.edu or
garnergraham@gmail.com
Tuesday, October 16, 12