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Why You Need to Stop Thinking About Social Media and Start Doing It

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Sean Cranbury
Sean Cranbury

This document discusses the use of social media for interprofessional education (IPE). It notes that traditional communication channels are not enough to build an IPE community and that social media allows for evidence-based communication and conversation. It recommends starting with social media use now and embracing big ideas. It also emphasizes listening to others, sharing content broadly, and participating consistently to build reputation over time within the social media community.

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IPE is Thriving in the Twitterverse Why You Need to Stop Thinking About It and Start Doing It! Presented by: @seancranbury, @babelzebra , With support from @cihc_ca support team: @johngilbert, @alixarndt, @nursekama, @trybarefoot
What is Social Media?
What Makes Social Media Different? Social Media is a conversation. It’s evidence-based communication!
Why Did CIHC say go? We recognized that traditional communication channels were not going to be enough to build and connect the IPE community that we knew existed.
Iterate and Adapt ,[object Object],[object Object],[object Object],[object Object]
It’s About (other) People ,[object Object],[object Object],[object Object],[object Object]
The Patient is Already There (and so are the students) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Can All Participate ,[object Object],[object Object],[object Object],[object Object]
Buy This Book! Allison H Fine & Beth Kanter
Social Media Readiness Assessment Tool
Social Media Readiness Assessment Tool
Social Media Readiness Assessment Tool
Final Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Why You Need to Stop Thinking About Social Media and Start Doing It

  • 1. IPE is Thriving in the Twitterverse Why You Need to Stop Thinking About It and Start Doing It! Presented by: @seancranbury, @babelzebra , With support from @cihc_ca support team: @johngilbert, @alixarndt, @nursekama, @trybarefoot
  • 2. What is Social Media?
  • 3. What Makes Social Media Different? Social Media is a conversation. It’s evidence-based communication!
  • 4. Why Did CIHC say go? We recognized that traditional communication channels were not going to be enough to build and connect the IPE community that we knew existed.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Buy This Book! Allison H Fine & Beth Kanter
  • 10. Social Media Readiness Assessment Tool
  • 11. Social Media Readiness Assessment Tool
  • 12. Social Media Readiness Assessment Tool
  • 13.

Editor's Notes

  1. Social Media is a coordinated set of platforms (blog/website) and channels (Twitter/Facebook/etc…) that delivers your organization’s message to the world.
  2. It’s communication and engagement with growing communities linked by common interest & enthusiasm online. Social media requires participation and transparency. It’s an exchange of views and ideas… and it’s measureable! Every interaction produces data.
  3. Need stats here – how many people use regular media/conventional media Who are all these people and what connects us? Can we share information and ideas across vast distances in real time? The web provided genuine connection and results in real time across Canada – a very big country – and beyond.