This document discusses public relations (PR) and its role. PR is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics through planned and sustained efforts. The key publics that an organization communicates with through PR include employees, media, investors, government, suppliers, and consumers. PR differs from advertising in that it aims to build trust and understanding with these publics rather than directly promoting to target audiences. The roles of PR include being an advocate, communicator, problem solver, and opinion collector for an organization. An example PR campaign for Nescafe is summarized that used a web game and viral video clips to promote understanding of coffee production and engage the public.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
This topic consists of the route or sources which a marketer may take to bring his product in the market. Media includes print media, broadcasting, online advertising.
Class 12 CBSE Marketing ( 783 )
Screening of Advertisements
SCREENING ADVERTISEMENTS IN NEWSPAPERS/ MAGAZINES, AND THROUGH RADIO AND TV PROGRAMMES AND REPORTING ON THE DIFFERENCES IN APPEAL OF DIFFERENT MEDIA OF ADVERTISING
Overview of the latest thinking in marketing and audience development for the cultural sector. Developed and delivered by Heather Maitland in association with Audiences North East.
Content Marketing Strategies Conference: Simon Kelly_keynotedlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylenOrsolya Anna Tóth
Hi, my name is Orsi Toth, thanks for taking the time to have a look at my portfolio. I am brand strategist, workshop facilitator, startup founder and entrepreneur.
This is a detailed account of the values I stand for, the skills I am strongest at as well as projects and work that demonstrates them.
I am available for freelance work - if anything catches your eye within, feel free to reach out to me to see how may I be able to help.
Looking forward to talk!
PS: None of this would have been possible without the amazing people I've had the pleasure of working with and learning from. Big, heartfelt thank you to all of them.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
On December 2, SMCLA presented the BEST OF SOCIAL MEDIA LA and invited winners to present their winning campaigns. Winners selected showcased their campaigns and discussed the strategy, execution, results and learnings from their campaigns based around these areas:
Creativity – How did they find inspiration?
Success Metrics – how do you define a success of a campaign?
What channels were integrated into the campaigns and any key learnings across channels?
Are there certain channels that are more suited for specific types of campaigns?
How storytelling and branding was incorporated into their campaigns.
Innovative Uses for Social Media
Key learnings, tips and takeaways from executing a social marketing campaign.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Public Relations is the dynamic process of engaging your company with the public by keeping them being informed about your company’s news, policy, promotion.
Effective public relations campaigns are usually enabled by low cost strategies rather than advertising plans that need a large budget allocation.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
2. What is PR?
It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its
publics.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their
publics
The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned
programs of action, which will serve both the organization and the public interest
PR Society
of UK
PRSA
the World
Assembly of
Public Relations
Associations
PR is the CONVERSATION that an organization wants to create to build up A MUTUAL BENEFICIAL RELATIONSHIPS
with its publics.
IN THE END
3. What is PR?
So, WHO is the publics in the
conversation of PR?
AN
ORGANIZATION
(a business, a
brand, a public
service)
Employees
Media
Investors
Government
Suppliers
Consumers
4. PR vs Advertising
Trust me, he’s a
great lover!
PR
I’m a great lover!
I’m a great lover!
I’m a great lover!
Advertising
Communicate directly to target
audiences to build up awareness
Communicate to target audiences
through publics to build up trust and
understanding
5. Role of PR?
BRAND PUBLIC
PR role
ADVOCATOR
(advocate for the company, and build an organization to be deemed a
good corporate citizen)
COMMUNICATOR
(communicate clearly, concisely, and relevantly to the public)
PROBLEM SOLVER
(manage things which have negative impacts on brand, polish mundane
information into platinum data that gives the company more credit)
OPINION COLLECTOR
(listen to public’s opinions and determine the execution appropriate for
each situation and ensure that person has approved information and
statements in hand)
6. Evaluation of a PR campaign in 2014
- Background: Nescafe wants to inspire the youth the complicated process of producing a tasty cup
of coffee for Vietnamese with international standards.
- Challenge: how to touch the publics with an appealing story and attract their engagement in an
interesting way.
- Idea: A NESCAFE FARM
- Execution: a simple webgame with 8 rounds, viral video clips “Coffee story” starred by Ong Cao
Thang and Dong Nhi, advertorial
- Result: 15.978 players, 300.000 views on youtube, 10 advertorials
EVALUATION
- Image of campaign: Vivid and colorful easily make impression on the publics
- Webgame: friendly to users appropriate for all players
- Level of game: from ease to difficulty create challenge in game
- Video clip: use 2 popular influencers who have the biggest number of fans in VN a good resource for
sharing, but the brand didn’t exploit this resource for media.
- Media: earn approximately 10 paid media use advertorials too much while the brand could use the KOL for
editorials.