This is supposed to be a group project. For my ability's challenge, I did it on my own, no matter makeup,style etc. Sorry for some works are missing and thank for your view. I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.

1. Cover Story for Fashion Magazine ‘Bazzar’

2. Client : FOREVER 21 INC.
Product : 2012 F/W Collection
Brand : Forever 21

3. Product images?

4. OBJECTIVES ?
*Going to be international as the
most current fashions at the greatest
value.
*A constant flow of fun
*An unprecedented selection of
today's fashions.
*Charity Programs
*Environmental Policy
HELPFUL ?
*To give people attention to keep
showing in consumers’ minds that
they are at the greatest value in
fashion by advertising.
*Showing Forever 21 opening new
store in everywhere in the world

5. WHOSE ATTITUDE CAN ACHIEVE THE
OBJECTIVES ?
WHO IS THE ON PRIME TARGET ?
*Possessiveness and fun to the readers must be the attitude which advertising needs.
*The one prime target is users. This is why they encourage open discussions to improve
their attitudes, procedures and practices on the issues that are important to stakeholders.
*Another one is the cooperation .

6. WHAT IS THE PRIME
CONSUMER NEED
THAT WILL BE
SATISFIED BY OUR
PRODUCT?
*Trendy and young lines is demanded
to different kind of customers.
*A big range of merchandise, for
children, women, men, even cosmetics
and accessories.
*Products are changing and always in
style.

7. WHAT OTHER BRANDS
SATISTY THAT SAME NEED ?
*H&M, TOPSHOP can satisfy that same need.
IMPRESSION?
*The young and causal style and the reasonable is the
impression of the target group to Forever 21.
Search are from
its facebook page and
Comments on opening a new store in HK on blogs :
http://lifestyle.etnet.com.hk/column/index.php/leisure/lux
IMPRESSION WE WANT ?
*What impression Forever 21 wants the target group
to have after seeing our advertising is attractive to buy
which any kind of positive impressions.

9. ‘SOUL’ OF THE BRAND ?
*Trendy with dynamic is the ‘soul’ of the key characteristics that sum up the brand
image in the consumers’ mind.
THE USP ?
*Also, this ‘soul’ is the key benefit too. This is because this can offer that will
persuade the target group to our this brand in preference to the competition.

10. REASON WHY THIS IS BETTER THAN THE
COMPETITION.
*Young and lively, extremely trendy and fairly priced.
*Co-operation with famous brand, like Hello Kitty.
*One of the core values is to encourage giving, to lend a helping hand to those who need it
most, like The Humane Society of the United States (HSUS), The American Red Cross,
Japan Disaster Relief,
*Reducing its environmental footprint throughout its global operations, like transporting
our products via sea vs. airfreight in order to help reduce carbon emissions.

11. ‘PERSONALUTY’ OF THE BRAND ?
*Amiable and easy to access and spirited. Its products are easy to suit everyone.
THE CORPORATE RULES IMPOSED ?
*Trendy ,fast-paced and passion demonstration are the corporate rules.
*it is going to be an international, As a multinational retailer, shipping is available to lots of
cities. There are still some suppliers. There are already 545 stores in the world.

12. BUDGET ?
*Around HKD$1,250 for the cover
story.
*Around HKD$800 for costumes (?
outfits or ?combinations)
*Around HKD$300 for shoes x
1pair
*Around HKD$150 for accessories
and make up products.

13. Fun
Demonstrating we are
on the trend
By advertising
The attitude
Users/
Customers
Trendy and
lively lines
provided.
TOPSHOP/
H&M
Trendy
Fairly priced
Cooperation
Competition
Environmental
Impact
USP
Chrematistics
Soul
Amiable
Easy to access
spirited
Fast-paced
Demonstrating passion
Forever 21

14. 2012 F/W
Collection
STYLE
PATTERN
ACCESSORIES
APPAREL
COLOUR
SHOES
• Earrings • Hair Accessories
• Necklaces • Bracelets
• Rings & Pine • Watches
• Bag & Wallets • Hats
•Eyewear • Belts
• Scarves & Gloves • Leg wear
• Flats
• Heels & Wedges
• Boots
• Sandals & Flops
• Slippers
• Extra color
• Pale Color
• Deep
• Color
• Middle Color
• Causal
• Club
• Evening/ Cocktail
• Maxi & Midi
• Little Black Dress
• Striped
• Lace
• Dots
• Floral
• Dress
• Tops
• Sweaters & Cardigans
• Outwear
• Bottoms
• Lingerie
＊Sharp
＊Existed Color
＊Heels
＊Oxfords
＊ Blazers
＊ Skinny
＊ Mini Skirt
＊ Geo Tank
＊ Sweater
＊ ¾ Sleeve To
＊Fur
•
＊ No Pattern
＊ Mature
＊ Funky
＊ Smart-causal
＊Clutches
＊Arm Candies
＊ Skinny Belts
＊Big Rings

15. theme

16. Magazine Pic