Forever 21 is a clothing and accessories retailer based in California that was founded by Don Chang as Fashion 21. It targets young women between 13-30 with trendy and affordable fashion. The company relies heavily on social media like Facebook and Pinterest to interact with customers and promote events, trends, and its 'Outfit of the Day.' It also uses Twitter and Instagram to share the latest fashion trends and receive feedback. The website focuses on search engine optimization to drive traffic and engages customers on social media and its site. Forever 21 advertises mainly on popular sites used by millennials like Facebook, Instagram, and Amazon. It also creates blogs and shares useful content to attract its target audience.