The document provides tips for improving website conversions by addressing common frustrations of online shoppers. It discusses 10 tips across various areas, including landing visitors on the right page, making the homepage useful, helping with navigation, improving site search, clearly displaying products, including necessary product details, making registration optional, simplifying forms, reassuring visitors, and getting feedback. Testing changes using tools like Google Analytics and Website Optimiser is recommended to identify areas for improvement and measure the impact of tests.
1) eZdia is a product content management company headquartered in Silicon Valley that works with many large ecommerce brands.
2) Effective product pages are important for customer acquisition and revenue but can be challenging to create at scale due to constraints like time, cost and quality.
3) eZdia's collaborative content platform allows brands to strategize, source, create, share, publish and distribute product content through leveraging a global workforce.
This document provides user interface recommendations for a watch station website. It discusses navigation elements like headers, menus and breadcrumbs. It recommends layouts for key pages like the home page, brand landing pages, search results and product pages. Specific recommendations are provided for elements on these pages like promotional areas, featured products and guided search filters.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...Become Customer-Centric
The document provides 8 tips for improving website usability and conversion rates:
1) Don't neglect what actually happens on your website.
2) Calculate the potential return on investment of improving your conversion rate.
3) Provide transparency and answer visitor questions.
4) Remove barriers to entry like forced registrations.
5) Focus the user on the primary action you want them to take.
6) Listen to customer and prospect feedback through user testing.
7) Follow general usability and e-commerce best practices when possible.
8) Continually test and optimize pages through split and multivariate testing.
User experience design for indiatimes shoppingGreenlemon
This was Greenlemon's presentation for Microsoft Web Design Challenge 2010.
Greenlemon was among the top 10 finalists among agencies from all over India.
The document describes the key stages in an e-commerce conversion funnel:
1. Acknowledgement - users land on the home or category pages
2. Engagement - users interact with product listing, search, and compare pages
3. Choice - users view product details on individual product pages
4. Purchasing - users add items to their cart and proceed to checkout
5. Retention - users can access their account history and profile to encourage return visits.
The document provides tips for making websites more effective at reaching goals like sales, contact leads, or other desired actions. It recommends that websites should have a clear goal oriented design that guides visitors smoothly through the process from homepage to completion of the desired action in as few clicks as possible without distractions. It also stresses the importance of analyzing website usage data and continuously improving the design and process based on that analysis.
The document provides tips for improving website conversions by addressing common frustrations of online shoppers. It discusses 10 tips across various areas, including landing visitors on the right page, making the homepage useful, helping with navigation, improving site search, clearly displaying products, including necessary product details, making registration optional, simplifying forms, reassuring visitors, and getting feedback. Testing changes using tools like Google Analytics and Website Optimiser is recommended to identify areas for improvement and measure the impact of tests.
1) eZdia is a product content management company headquartered in Silicon Valley that works with many large ecommerce brands.
2) Effective product pages are important for customer acquisition and revenue but can be challenging to create at scale due to constraints like time, cost and quality.
3) eZdia's collaborative content platform allows brands to strategize, source, create, share, publish and distribute product content through leveraging a global workforce.
This document provides user interface recommendations for a watch station website. It discusses navigation elements like headers, menus and breadcrumbs. It recommends layouts for key pages like the home page, brand landing pages, search results and product pages. Specific recommendations are provided for elements on these pages like promotional areas, featured products and guided search filters.
The document provides best practices for optimizing landing pages. It recommends:
- Keeping forms short with only necessary fields like name, email, phone.
- Optimizing homepage loading speed and including keywords in headings.
- Validating products/services in the first paragraph and including social proof.
- Using simple horizontal navigation with 5-8 links and directing users to conversion pages.
- Ensuring mobile pages are readable, not too long, and forms are accessible.
8 Essential Usability and Conversion Optimisation Tips - How Do Future Commer...Become Customer-Centric
The document provides 8 tips for improving website usability and conversion rates:
1) Don't neglect what actually happens on your website.
2) Calculate the potential return on investment of improving your conversion rate.
3) Provide transparency and answer visitor questions.
4) Remove barriers to entry like forced registrations.
5) Focus the user on the primary action you want them to take.
6) Listen to customer and prospect feedback through user testing.
7) Follow general usability and e-commerce best practices when possible.
8) Continually test and optimize pages through split and multivariate testing.
User experience design for indiatimes shoppingGreenlemon
This was Greenlemon's presentation for Microsoft Web Design Challenge 2010.
Greenlemon was among the top 10 finalists among agencies from all over India.
The document describes the key stages in an e-commerce conversion funnel:
1. Acknowledgement - users land on the home or category pages
2. Engagement - users interact with product listing, search, and compare pages
3. Choice - users view product details on individual product pages
4. Purchasing - users add items to their cart and proceed to checkout
5. Retention - users can access their account history and profile to encourage return visits.
The document provides tips for making websites more effective at reaching goals like sales, contact leads, or other desired actions. It recommends that websites should have a clear goal oriented design that guides visitors smoothly through the process from homepage to completion of the desired action in as few clicks as possible without distractions. It also stresses the importance of analyzing website usage data and continuously improving the design and process based on that analysis.
End User Journey Mapping PowerPoint Presentation SlidesSlideTeam
This aptly crafted editable PPT deck contains thirtyseven slides. Our topic specific End User Journey Mapping PowerPoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
UK Online Fashion UX Benchmarking slidesarthurmoan
The document summarizes an online fashion UX benchmarking study conducted by UserZoom comparing four major online retailers. The study involved tasks such as finding a specific pair of jeans, browsing for a top, and locating delivery options to compare user experiences. Key findings included that search was preferred over navigation, size selection needs improvement, delivery transparency is important, and one retailer was not appealing to young female users. The presentation provided an overview of the methodology used, benchmarks for tasks across retailers, and opportunities for improvement identified in the research.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
End User Journey Analysis PowerPoint Presentation SlidesSlideTeam
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of End User Journey Analysis Powerpoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
This document provides 21 best practices for conversion rate optimization on ecommerce websites. It discusses tactics like reducing form fields, using contrasting call-to-action buttons, removing automatic image sliders, replacing stock photos with real images, testing call-to-action button text, and placing the primary call-to-action above the website fold. Each tactic is accompanied by an example and brief explanation of how it can increase conversions.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...cueblocks
This document provides tips for optimizing various touchpoints on an e-commerce website to improve conversion rates. It discusses surveying visitors and customers to understand their behaviors and needs. It also provides recommendations for optimizing pages like the home page, navigation, search, and checkout. Specific suggestions include showing top products and videos on the home page, organizing navigation by popularity, pre-filling forms, and offering multiple payment options. The overall goal is to improve the user experience at each stage of the customer journey.
Cant get more benefits from your website here are some amazing waysKelly Ston
This document provides several ways for websites to generate revenue if they are not currently profitable. It discusses integrated marketing/affiliate marketing, Google Adsense, customizing services, subscription models, selling products, freemium models, selling data, and addressing issues like website design, speed, audience understanding, navigation, and call-to-actions. When choosing a revenue model, the document recommends considering the value provided to customers, differentiating factors, growth plans, customer base, and customer attributes. It also includes information about the OGEN Infosystem company at the end.
This document provides guidance for an assessment task requiring students to evaluate existing web graphics from at least two websites. To pass, students must collect graphics from two sites, describe the graphics' purpose, and comment on positive and negative aspects. To earn higher marks, students should evaluate graphics from more sites and provide more detailed analysis of the graphics' suitability, sizing, and impact. The document instructs students on documenting website details, identifying graphic purposes and target audiences, and effectively analyzing graphic features.
This document discusses A/B testing for e-commerce websites. It explains that A/B testing involves comparing two versions of a webpage to see which performs better in terms of conversion rates. It then provides examples of elements that can be tested, such as headlines, images, calls-to-action buttons. Specifically for e-commerce, it recommends testing buttons, pricing strategies, product displays, and checkout pages. It concludes that regular A/B testing can significantly improve design and usability, leading to enhanced customer perception and increased profits.
Do you understand how your market buys?Kay Franklin
This document discusses understanding how potential customers buy online in order to effectively market products. It emphasizes that trust is important for online purchases since there is no face-to-face interaction. Building relationships through marketing is key to online selling success. The document then lists criteria to consider regarding why customers would buy a product, what format they prefer, where they typically shop online, whether they are motivated to buy by wanting to achieve goals or remove undesirable situations, and how they like to communicate. Understanding customers' preferences can help create an effective business model.
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
This document provides an introduction to digital marketing. It discusses how digital marketing uses electronic media like the web, email, mobile and interactive TV to build customer relationships and capture value. It notes that over 50% of India's population is below 25 years old and 65% is below 35, making the market mobile driven. The document outlines some advantages of digital marketing like rich information, efficiency, reach and price reductions. It also discusses goals of digital marketing, common channels used like websites and social media, and the importance of targeting the right content to the right audience at the right time.
It has never been easy to recommend something to other people, including your friends and not to
mention people you have never met or talked to. Just like users in your online shop! If you run an ecommerce
business, you should know how important it is to recommend the right products to the
right people in order to encourage them to buy more and come back to you for more in the future.
Having said earlier how difficult it is to recommend, so, what should you do to avoid mistakes when
displaying your product recommendations to complete strangers? What’s more, your
recommendations have to hit the right target, but how? It is not easy at all, but doable.
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Start With the Customer – Using a Direct Marketing Automation PlatformFyoosion
A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.
Content + Commerce, Customer Partner Dag 2014Episerver
The document discusses strategies for using content marketing to drive ecommerce sales. It provides examples of how retailers create engaging editorial content to educate and inspire customers throughout the purchasing process. Retailers are focusing on generating unique content and prioritizing SEO to reach customers. Metrics like conversion rates, engagement, and offline impacts are used to measure the success of content marketing.
End User Journey Mapping PowerPoint Presentation SlidesSlideTeam
This aptly crafted editable PPT deck contains thirtyseven slides. Our topic specific End User Journey Mapping PowerPoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
UK Online Fashion UX Benchmarking slidesarthurmoan
The document summarizes an online fashion UX benchmarking study conducted by UserZoom comparing four major online retailers. The study involved tasks such as finding a specific pair of jeans, browsing for a top, and locating delivery options to compare user experiences. Key findings included that search was preferred over navigation, size selection needs improvement, delivery transparency is important, and one retailer was not appealing to young female users. The presentation provided an overview of the methodology used, benchmarks for tasks across retailers, and opportunities for improvement identified in the research.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
End User Journey Analysis PowerPoint Presentation SlidesSlideTeam
This presentation comprises a total of thirtyseven slides. Each slide focuses on one of the aspects of End User Journey Analysis Powerpoint Presentation Slides with content extensively researched by our business research team. Our team of PPT designers used the best of professional PowerPoint templates, images, icons and layouts. Also included are impressive, editable data visualization tools like charts, graphs and tables. When you download this presentation by clicking the Download button, you get the presentation in both standard and widescreen format. All slides are fully customizable. Change the colors, font, size, add and remove things as per your need and present before your audience.
This document provides 21 best practices for conversion rate optimization on ecommerce websites. It discusses tactics like reducing form fields, using contrasting call-to-action buttons, removing automatic image sliders, replacing stock photos with real images, testing call-to-action button text, and placing the primary call-to-action above the website fold. Each tactic is accompanied by an example and brief explanation of how it can increase conversions.
Back to basics guide to great product contentDavid Schulhof
As a retailer, nothing is more frustrating than content that undervalues your products. As a customer, unhelpful content makes shopping a chore. In our Back to Basics - The guide to great product content, we look at how important product descriptions are for your conversion rates, and how you can tackle the mammoth task of writing them.
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
HOLY GRAIL OF E-COMMERCE CONVERSION OPTIMIZATION – 91 POINT CHECKLIST AND INF...cueblocks
This document provides tips for optimizing various touchpoints on an e-commerce website to improve conversion rates. It discusses surveying visitors and customers to understand their behaviors and needs. It also provides recommendations for optimizing pages like the home page, navigation, search, and checkout. Specific suggestions include showing top products and videos on the home page, organizing navigation by popularity, pre-filling forms, and offering multiple payment options. The overall goal is to improve the user experience at each stage of the customer journey.
Cant get more benefits from your website here are some amazing waysKelly Ston
This document provides several ways for websites to generate revenue if they are not currently profitable. It discusses integrated marketing/affiliate marketing, Google Adsense, customizing services, subscription models, selling products, freemium models, selling data, and addressing issues like website design, speed, audience understanding, navigation, and call-to-actions. When choosing a revenue model, the document recommends considering the value provided to customers, differentiating factors, growth plans, customer base, and customer attributes. It also includes information about the OGEN Infosystem company at the end.
This document provides guidance for an assessment task requiring students to evaluate existing web graphics from at least two websites. To pass, students must collect graphics from two sites, describe the graphics' purpose, and comment on positive and negative aspects. To earn higher marks, students should evaluate graphics from more sites and provide more detailed analysis of the graphics' suitability, sizing, and impact. The document instructs students on documenting website details, identifying graphic purposes and target audiences, and effectively analyzing graphic features.
This document discusses A/B testing for e-commerce websites. It explains that A/B testing involves comparing two versions of a webpage to see which performs better in terms of conversion rates. It then provides examples of elements that can be tested, such as headlines, images, calls-to-action buttons. Specifically for e-commerce, it recommends testing buttons, pricing strategies, product displays, and checkout pages. It concludes that regular A/B testing can significantly improve design and usability, leading to enhanced customer perception and increased profits.
Do you understand how your market buys?Kay Franklin
This document discusses understanding how potential customers buy online in order to effectively market products. It emphasizes that trust is important for online purchases since there is no face-to-face interaction. Building relationships through marketing is key to online selling success. The document then lists criteria to consider regarding why customers would buy a product, what format they prefer, where they typically shop online, whether they are motivated to buy by wanting to achieve goals or remove undesirable situations, and how they like to communicate. Understanding customers' preferences can help create an effective business model.
Radically Improve Conversion Rates - eMSF 2009Kayden Kelly
See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
This document provides an introduction to digital marketing. It discusses how digital marketing uses electronic media like the web, email, mobile and interactive TV to build customer relationships and capture value. It notes that over 50% of India's population is below 25 years old and 65% is below 35, making the market mobile driven. The document outlines some advantages of digital marketing like rich information, efficiency, reach and price reductions. It also discusses goals of digital marketing, common channels used like websites and social media, and the importance of targeting the right content to the right audience at the right time.
It has never been easy to recommend something to other people, including your friends and not to
mention people you have never met or talked to. Just like users in your online shop! If you run an ecommerce
business, you should know how important it is to recommend the right products to the
right people in order to encourage them to buy more and come back to you for more in the future.
Having said earlier how difficult it is to recommend, so, what should you do to avoid mistakes when
displaying your product recommendations to complete strangers? What’s more, your
recommendations have to hit the right target, but how? It is not easy at all, but doable.
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Start With the Customer – Using a Direct Marketing Automation PlatformFyoosion
A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.
Content + Commerce, Customer Partner Dag 2014Episerver
The document discusses strategies for using content marketing to drive ecommerce sales. It provides examples of how retailers create engaging editorial content to educate and inspire customers throughout the purchasing process. Retailers are focusing on generating unique content and prioritizing SEO to reach customers. Metrics like conversion rates, engagement, and offline impacts are used to measure the success of content marketing.
Ecommerce quick wins you can implement today to boost SEO performanceBuiltvisible
This document provides tips for quick wins to optimize ecommerce websites. It suggests adding product reviews to improve unique content at scale; enriching product page templates with related content, videos, and FAQs; and avoiding tabbed content which search engines may not consider as important. Other tips include showing related products, marking up products with schema, and analyzing high-performing pages to see how their content and targeting can be improved. The document also recommends optimizing category pages through better internal linking and features to aid conversion.
Ten ways to convert visitors into buyers outlines ten tips for making websites more effective at converting visitors into customers. The tips include bringing visitors to the right landing page from advertisements, making the homepage useful, helping visitors navigate the site, improving search results, clearly displaying product groups, providing necessary product details, making registration optional, streamlining the purchasing process, reassuring visitors, and offering to provide further assistance to implement the tips. The document provides examples of companies that increased conversions by implementing some of the tips. It encourages testing changes using analytics and optimization tools.
The document provides 10 tips for making websites more effective at converting visitors into buyers. It discusses improving landing pages by directing visitors to the most relevant page, ensuring important details from ads are visible. It also recommends making the homepage useful with clear branding, navigation and offers. Further tips include helping visitors easily navigate the site, providing relevant search results, and clearly displaying product groups to enable easy comparisons. The goal is to remove friction from the customer experience and guide them smoothly through the purchasing process.
Certain retailers (Amazon, Overstock, eBay, Walmart, Target, Walgreens, Home Depot, etc.) are very strong in terms of natural search rankings, creating a barrier to entry for specialty retailers. While this is indeed a challenge, there is an opportunity for specialty retailers to grow, compete and flourish via natural search. While there is a real challenge, most consumers are brand savvy and knowledgeable of the products they desire. With this stated, there is a real opportunity for specialty retailers to market their brands and grow. http://www.PMDigital.com
This document provides templates for business planning tools including a Lean Canvas, SWOT analysis, Pirate Funnel, 4Ps of Marketing, Product-Market Fit Pyramid, Marketing Funnel, and templates for stating a company's mission, vision, and values. It describes each template and provides a blank version to allow the user to create their own customized template.
9 Must-Haves for a Landing Page to Generate More LeadsStruto
Landing pages optimised for lead generation have considerably higher conversion rates than standard web pages. Uncover the 9 essential elements of a landing page that rocks conversion in this presentation.
Product Feedback Management - What is and the Different Types of Product Feed...Get Korrect
The process of gathering user feedback from numerous channels, categorizing it, and using it to improve a product is known as product feedback management. Product feedback management tool features like korrect, can maintain and assign priorities to these requests.
@ https://getkorrect.com/
How to understand your website visitors better with active feedback. Apparel ...Survicate
This guide has been created to show you how to collect feedback from visitors on your website in the right way. It contains a choice of questions you could use when surveying your website visitors.
What you will learn:
#50 questions you should ask your visitors and why.
#How to ask them in the right way.
#A few extra tips how to increase sales of your shop.
This edition is dedicated to apparel ecommerce website owners. We hope you’ll like it and that it will inspire you to get to know your potential and current customers a bit better.
The document discusses persuasive design techniques that influence user behavior. It provides examples of how companies incorporate techniques like social proof, scarcity, and reducing choices to improve conversion rates. Key tips include showing testimonials, limiting options for new customers, and using language that creates a sense of urgency or emphasizes benefits to users. The goal of persuasive design is to establish trust and guide users through a process while maintaining a credible, user-focused experience.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
This seminar focuses on helping independent pool retailers understand the tools consumers are using during the shopping experience.
Key Take-aways:
*CBCG offers ways to train and develop sales associates to sell in order to meet consumers’ needs.
*Help retailers learn how consumers are researching brands today
*Teach them how to create sales approaches that turn browsers into buyers and help create brand loyal customers for years to come.
This document provides 22 growth hacks for ecommerce companies organized into sections on acquisition, conversion, and retention. The hacks include tactics for improving customer targeting on Facebook ads, SEO optimization through social referral programs, finding potential customers on Twitter, determining ideal locations for pop-up shops based on customer data, creating highly shareable content from customer data, and tapping peak customer satisfaction moments to generate more social referrals. The document recommends specific tools and provides step-by-step instructions for implementing many of the hacks.
20 Tips to Improve Sales on Your Ecommerce SiteCake and Arrow
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
The chapter Lifelines of National Economy in Class 10 Geography focuses on the various modes of transportation and communication that play a vital role in the economic development of a country. These lifelines are crucial for the movement of goods, services, and people, thereby connecting different regions and promoting economic activities.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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2. A well designed website needs to
Clearly direct the
user
Provide a memorable
experience
Interactive –
demanding customer
participation
Distinguished
online services
from competitors
3. Strength Opportunity
Weakness Threat
• Incorporating customer
reviews
• Create a distinguishing
factor not offered by
competitors
• Leveraging new trends
using social media
• Value migration
(Users may move to
other online
websites that
provide a more
wholesome
experience)
• No customer reviews
• No distinguishing
factor
• Not enough social
media leverage
• Simple non-cluttered
design
• Pleasant colors
• Ease of operation
• Directs the user well
SWOT Analysis
4. Certain important services
provided are lost or not
prominent enough, due to the
size of the text/the lack of
vibrant colors
• Click and collect
• Free delivery
4. Highlighting certain
key options
Remove the images that
appear when we hover over
the section and the menu is
displayed.
The word “Shoes” need not
be backed with an image of
a shoe. Increases
redundancy
3. Discard menu images
Although there is a section
that is dedicated for offers,
this should be incorporated
even while simply browsing
products to drive impulse
buys
2. Ribbon Overlays
If a majority of the money
comes from search, then you
should make it easier for
visitors to find the search
bar.
• Increasing the size
• Aligning it to the center
• Emphasizing on border/fill
color of the bar to make it
stand out
1. Search Bar
Some changes that can be made
to the current website
6. D
C
B
A
INCOROPRATING CUSTOMER REVIEWS
To influence users from other customers’ experience and
increase credibility
LEVERAGING INFLUENCE OF RISING
FASHION BLOGGERS ON INSTAGRAM
To stay on top of changing user personas and trends
SHOP THE LOOK
To drive bulk buys and help customers to style
ADDING “RECOMMENDED LOOKS”
To increase the product attractiveness
Simultaneously incorporating these 4 simple recommendations would help in:
• Repositioning the website as a styling plus product service
• Keeping the website linked to customer trends
• Distinguishing the website from competitors
• Increasing the brand’s credibility
Recommendations
7. More than 65% of consumers conduct
online product research before stepping
foot in a store,
90% of customers read online reviews
before visiting a business
Recommendation A
Incorporating Customer Reviews
88% of customers trust online reviews as
much as personal recommendations
72% say that positive reviews make them
rust a business more
8. Customer reviews help build the credibility of the
product
92% of users will use a business/product if it has at
least a 4 star rating
Almost all major shopping websites have
customer reviews for their products
Consumers are likely to spend 31% more on a
business with excellent reviews
9. We need to drive the users to write and share reviews on the product
Amazon used to drive customers to write reviews through amazon gift cards
Certain amount of investment in incentives would help solve this problem
Although a review section exists on the page, there are no reviews
10. Set up profiles on multiple review sites
Gift cards/additional points to their shopping cards/
for excellent reviews with photographs on a
monthly basis
Incorporate a simple one click 4-star system after delivery
of the product
Start from within the company, encouraging employees to leave reviews
for products they have shopped for. An empty review section creates a
more negative impression and with a couple of reviews, more would tend
to follow
12. BENEFITS
Where are competitors enjoy advantage
and market share
COMMODITY
Where competition is high and there is
no distinguishing factor between them
REPUTATION
Where there is extreme customer loyalty
When a product or a service is offered by all competitors in the same manner with
not much room for differentiation, the product tends to become a commodity.
Three – Layer Model
13. Need to bank on customer loyalty and
brand awareness to keep growing
Why are online websites becoming a
commodity
01
03
05
04
02
Changes can be easily adopted without
much capital investment
Not much room for differentiation
Most websites have similar functions and layouts
Every competitor is emphasizing on online retail
Online websites, necessary as they are, are now a default requirement for consumers.
For a commodity to be chosen by a consumer, it needs to distinguish itself from its competitors
14. • Relationships need to be
built with customers
• This can be done by
providing them additional
service which go hand in
hand with the core
competency of the
current service
• For example: A customer
does not want a drill,
they want a hole
• Going a step ahead and
figuring out what they
customer needs from the
product is key
Find new jobs to be done Provide service for new
jobs
First mover advantage
Online websites, necessary as they are, are now a default requirement for consumers.
For a commodity to be chosen by a consumer, it needs to distinguish itself from its
competitors
Providing the whole
product experience
Whole Product Experience
15. New job to be done by Fashion
website like Splash?
How can we do this using just
the online website
Include the following sections:
• Recommended looks
• Shop the look
• Styles on Instagram
How can we draw this
together?
Splash’s core competency is providing
trendy fashionable products
We need to incorporate these
products with styles which go beyond
the look book
What do customers look for
–
Job to be done?
Not just a product
A style
A way to use that product fashionably
17. A recommended looks section below the product can include pictures of how to style
the product on your own
18. Shop the look option which follows the recommended look option will style the product
for you
The product should be styled in different
ways and a few options can be offered
All complementary options should be other
in-house Splash products
The “Shop the look” option would move all
the products from the style into the cart
for checkout
19. Hovering over the whole outfit should display its individual components and the
price. A small discount could be offered for shopping the whole look rather than
individual products
20. Sample page would look like
Checkout &
other delivery
detailsProduct
Description
Recommended Looks Shop the look
Customer Reviews
21. Styles on Instagram could be a new section that replaces the traditional look book
This section should consolidate all fashion bloggers and magazines on Instagram who
use “Splash” products to style
Fashion bloggers on Instagram are
Influencers
Splash and other Landmark Group
websites do not have an option on the
website for Instagram (options for
Facebook & Twitter are available)
Not leveraging Instagram which poses
as a huge platform for fashion would
prove to be detrimental
Partnering with Fashion bloggers and
magazines who wear and market the
product to their followers would be a
beneficial in helping bringing in new
customers while also showing them
how to style the product
22. Serve as a one-stop shop
to customers
Help contribute to
the bottom line
Creates a
memorable
experience
Satisfies customer’s
requirement
ADVANTAGES
First mover
advantage
23. TO TEST IF MY RECOMMENDATIONS WOULD WORK I CONDUCTED
Primary research by taking surveys to assess customer preferences for
the specified recommendations
Test market – Duke University – Pratt School, Fuqua School, Divinity
College, Law School
Demographic and market size – 10 men, 10 women
age group : 17-30
Men said they would visit a
website with “Shop the Look”
option
6 of 10
Women said that they worl visit
a website if it had
“Recommended Looks”
9 of 10
24. TESTIMONIALS
“Shop the look seems
like a fantastic idea. I
won’t have to think
much into what to pair
my top with what
accessories! That’s half
my time saved “- Jen
Wen Chang
“I like the idea of the
Styles of Instagram
section as a it would give
me fashion advice for my
selection of choice” –
Animesh Roy
“Recommended Looks- Its
like my personal fashion
consultant!!” –
Stephanie Smith