Forever 21 will launch a digital marketing campaign using the hashtag #F21xMe on YouTube and Hulu to encourage users to share outfit inspirations on social media. The campaign will target teenage and college-aged men and women. Display ads will cost $3,000 for 10,000 views while a 15-second Hulu ad costs $3,000,000. Studies after the campaign will measure its success in engaging the target audience across Forever 21's social media platforms, websites and mobile app within the campaign timeframe.