1. Digital Strategy
By: Alyssa Sliger

2. Background Info.
• History of Forever 21
– Founded in 1984
• Annual Revenue of $2.6 billion
• 2 stores and many product lines fall under the
Forever 21 brand

3. Target Market
• Men and Women
• Ages 16-25
• High School and College Students
• Young Professionals

4. Marketing Strategies
• Social Media
• Forever 21 Website
• Blogging
• Smartphone App

5. Digital Marketing
• Google Analytics
• Google AdWords
– Forever 21 keywords
• Cohesive Digital Strategy
– Links to Forever 21 website

6. Search Engine
Optimization
• Keyword Searches
– Clothing, women’s clothing, men’s
clothing, accessories, shoes, etc.
• Research Keyword Terms
• How do consumers use Google when online
shopping?

7. Social Media
• Facebook
• Twitter
• Instragram
• Vine

8. Budget
• Known for not having an advertising budget
• For this campaign:
– Research budget
– Social Media/Blogging Budget
– Google AdWords budget

9. Determining Success
• Tracking online purchases
• Pathways to Forever 21 website
• Success of Google Adwords

10. Conclusion
• Increasing Forever 21 online sales
• Increasing online presence
• Cohesive digital marketing